Why this AIM growth stock could be a better buy than ASOS plc

Roland Head highlights a more affordable alternative to ASOS plc (LON:ASC).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Is there a better AIM market growth stock than ASOS (LSE: ASC)? The online fashion retailer has risen by 207% over the last five years and by a whopping 1,495% since its flotation in September 2008.

Those are hard figures to beat. But floor covering group Victoria (LSE: VCP) has managed it. Victoria share price has risen by 975% over the last five years, when adjusted for last year’s five-for-one share split.

Tuesday’s 2016/17 results highlighted the stock’s appeal. Sales rose by 29% to £330.4m last year, while underlying pre-tax profit rose by 61% to £29.4m. Adjusted earnings per share climbed 50% to 25.3p, putting the stock on a trailing P/E of 19.5. That’s expensive, but not excessive for a company exhibiting this kind of growth.

This could get bigger

The secret to Victoria’s success appears to be that it’s able to acquire and integrate competing companies quickly and successfully. For many companies, a ‘buy and build’ strategy results in poor shareholder returns and excessive debt. That’s not the case here, at least not yet.

Despite regular acquisitions, debt levels have remained reasonable. Net debt was £89.6m at the end of last year. That’s equivalent to 1.63 times EBITDA, which looks acceptable to me. Profit margins are also rising as economies of scale and cost savings are delivered. The group’s operating margin rose from 6.9% to 8% last year.

The board is targeting further gains from efficiency savings and acquisitions. Last year, Victoria sold about 30m square metres of flooring. According to the firm, that’s just 1.6% of the total sold each year across its European, UK and Australasian markets. So further growth should be possible.

Although a major recession could slow sales, I think it makes sense to hold on in the hope of further gains. Earnings are expected to rise by 20% this year, putting the stock on a forecast P/E of 16.4. That looks reasonable to me, based on Victoria’s performance to date.

Not such a bargain?

Earlier in July, ASOS said that sales rose by 32% to £675.8m for the four months to 30 June. Sales for the first 10 months of its financial year totalled £1,587m, 35% higher than for the same period last year.

Although these figures were boosted by around 6% as a result of exchange rate movements, they’re still very impressive. Despite this, the stock has fallen by 11% since the start of June. Why is this?

One possible reason is that ASOS no longer seems likely to beat its forecasts on a regular basis. Guidance for medium-term sales growth has been set at 20%-25% per year. This year’s pre-tax profits are expected to be in line with market forecasts, rather than ahead of them.

Investors need to ask if this kind of performance justifies the stock’s sky-high 2017 forecast P/E of 75. I’m not sure it does, especially as profit margins seem to keep falling. The group’s operating margin fell from 3.6% to 3% during the first half of this year, for example.

In my view, owning ASOS stock only makes sense if you believe it will become the Amazon of the fashion world. Otherwise I think these shares are simply too expensive to own.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended Amazon and ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

No savings? I’d use the Warren Buffett method to target big passive income

This Fool looks at a couple of key elements of Warren Buffett's investing philosophy that he thinks can help him…

Read more »

Investing Articles

This FTSE 100 hidden gem is quietly taking things to the next level

After making it to the FTSE 100 index last year, Howden Joinery Group looks to be setting its sights on…

Read more »

Investing Articles

A £20k Stocks and Shares ISA put into a FTSE 250 tracker 10 years ago could be worth this much now

The idea of a Stocks and Shares ISA can scare a lot of people away. But here's a way to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

What next for the Lloyds share price, after a 25% climb in 2024?

First-half results didn't do much to help the Lloyds Bank share price. What might the rest of the year and…

Read more »

Investing Articles

I’ve got my eye on this FTSE 250 company

The FTSE 250's full of opportunities for investors willing to do the search legwork, and I think I've found one…

Read more »

Investing Articles

This FTSE 250 stock has smashed Nvidia shares in 2024. Is it still worth me buying?

Flying under most investors' radars, this FTSE 250 stock has even outperformed the US chip maker year-to-date. Where will its…

Read more »

Investing Articles

£11k stashed away? I’d use it to target a £1,173 monthly passive income starting now

Harvey Jones reckons dividend-paying FTSE 100 shares are a great way to build a long-term passive income with minimal effort.

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

10% dividend increase! Is IMI one of the best stocks to buy in the FTSE 100 index?

To me, this firm's multi-year record of well-balanced progress makes the FTSE 100 stock one of the most attractive in…

Read more »