Why this AIM growth stock could be a better buy than ASOS plc

Roland Head highlights a more affordable alternative to ASOS plc (LON:ASC).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Is there a better AIM market growth stock than ASOS (LSE: ASC)? The online fashion retailer has risen by 207% over the last five years and by a whopping 1,495% since its flotation in September 2008.

Those are hard figures to beat. But floor covering group Victoria (LSE: VCP) has managed it. Victoria share price has risen by 975% over the last five years, when adjusted for last year’s five-for-one share split.

Tuesday’s 2016/17 results highlighted the stock’s appeal. Sales rose by 29% to £330.4m last year, while underlying pre-tax profit rose by 61% to £29.4m. Adjusted earnings per share climbed 50% to 25.3p, putting the stock on a trailing P/E of 19.5. That’s expensive, but not excessive for a company exhibiting this kind of growth.

This could get bigger

The secret to Victoria’s success appears to be that it’s able to acquire and integrate competing companies quickly and successfully. For many companies, a ‘buy and build’ strategy results in poor shareholder returns and excessive debt. That’s not the case here, at least not yet.

Despite regular acquisitions, debt levels have remained reasonable. Net debt was £89.6m at the end of last year. That’s equivalent to 1.63 times EBITDA, which looks acceptable to me. Profit margins are also rising as economies of scale and cost savings are delivered. The group’s operating margin rose from 6.9% to 8% last year.

The board is targeting further gains from efficiency savings and acquisitions. Last year, Victoria sold about 30m square metres of flooring. According to the firm, that’s just 1.6% of the total sold each year across its European, UK and Australasian markets. So further growth should be possible.

Although a major recession could slow sales, I think it makes sense to hold on in the hope of further gains. Earnings are expected to rise by 20% this year, putting the stock on a forecast P/E of 16.4. That looks reasonable to me, based on Victoria’s performance to date.

Not such a bargain?

Earlier in July, ASOS said that sales rose by 32% to £675.8m for the four months to 30 June. Sales for the first 10 months of its financial year totalled £1,587m, 35% higher than for the same period last year.

Although these figures were boosted by around 6% as a result of exchange rate movements, they’re still very impressive. Despite this, the stock has fallen by 11% since the start of June. Why is this?

One possible reason is that ASOS no longer seems likely to beat its forecasts on a regular basis. Guidance for medium-term sales growth has been set at 20%-25% per year. This year’s pre-tax profits are expected to be in line with market forecasts, rather than ahead of them.

Investors need to ask if this kind of performance justifies the stock’s sky-high 2017 forecast P/E of 75. I’m not sure it does, especially as profit margins seem to keep falling. The group’s operating margin fell from 3.6% to 3% during the first half of this year, for example.

In my view, owning ASOS stock only makes sense if you believe it will become the Amazon of the fashion world. Otherwise I think these shares are simply too expensive to own.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended Amazon and ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Warren Buffett owns this FTSE 100 stock. But should I?

Warren Buffett rarely invests in FTSE 100 shares but he does have a position in Diageo. Is it time for…

Read more »

Pink 3D image of the numbers '2025' growing in size
Investing Articles

After returning 101% in 2024 is this FTSE bank the best share to buy for 2025?

FTSE 100 bank NatWest Group turned out to be the best share to buy at the start of this year.…

Read more »

Investing Articles

Could Helium One be a millionaire-maker penny stock?

Shares of Helium One Global (LON:HE1) have soared 272% so far this year. Should I buy this penny stock while…

Read more »

Investing Articles

Are these 2 unsung FTSE blue-chips the passive income stocks I never knew I wanted?

Harvey Jones says that the FTSE 100 contains fantastic passive income stocks with deceptively modest yields. Here are two he's…

Read more »

A mixed ethnicity couple shopping for food in a supermarket
Investing Articles

Shhhh… These FTSE 250 stocks have quietly more than doubled in 2024

Forget those US tech titans. Our writer takes a closer look at two supposedly 'boring' FTSE 250 stocks that have…

Read more »

Investing Articles

As the Diageo share price flies on a double upgrade is this my last chance to buy it on the cheap?

The Diageo share price has inflicted plenty of pain on Harvey Jones in 2024, but suddenly it's serving up a…

Read more »

Investing Articles

7%+ yields! 3 choices to consider for a Stocks and Shares ISA

Christopher Ruane highlights a trio of FTSE companies each yielding over 7% he thinks investors should consider for a Stocks…

Read more »

Passive income text with pin graph chart on business table
Dividend Shares

How investors might try to turn £10,000 into a chunky passive income

Our writer Ken Hall looks at how the magic of compounding returns might help investors to create a handy second…

Read more »