The secret to Neil Woodford’s success isn’t so secret

Neil Woodford’s strategy for outperformance is not that difficult to understand.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Neil Woodford is often touted as the UK’s top stock picker, an accolade that’s helped make the funds he manages some of the most popular in the UK. 

Over the 26 years to 2014, from when Neil Woodford took the helm of the Invesco Perpetual High Income fund to when he stepped down to start his own business, the manager produced an average annual return for investors of around 13%. Considering the average investor fails to achieve an average annual return of 4%, this double-digit return is extremely impressive. 

But Woodford’s secret isn’t as secret as you might expect. The fund manager is well known for his love of income, and unlike other fund managers who tend to ‘closet index’ by building funds closely resembling the index they’re trying to outperform, to minimise the chances of underperforming, Woodford has never been afraid to follow his own ideas. 

And his belief in his own ideas is why he’s been able to outperform for more than two decades. 

A different strategy

As noted above, income stocks have always featured heavily in his portfolio. These stocks have given him a strong portfolio core. This core has given him scope to invest in smaller companies, companies that might turn out to be multi-baggers but are still in their early stages of growth. 

When combined with high-quality income stocks, this growth strategy has produced a power return for investors. 

Learning from the strategy 

Investors can learn a lot from Woodford’s strategy. Having some core portfolio holdings gives you room to experiment in the rest of your portfolio, improving returns but at the same time minimising risk. The larger holdings should be able to take care of themselves, allowing you more time to research smaller investments and keep an eye on them. 

Woodford has spoken before about the kind of core holdings he’s looking for. In an interview last year, he revealed that when assessing companies he starts with a basic calculation for judging a firm’s appeal, saying: “In very simple terms, our total return expectation for a stock equals its dividend yield plus the anticipated rate of dividend growth.” Even for the investor with minimal time on their hands, this is an easy strategy to follow. 

Once the core portfolio of high dividend stocks is in place, you can start building out the high growth opportunities. These opportunities will require more work than the dividend stocks. Small-cap investing is a tricky business and one that requires plenty of research and time, but with the core portfolio in place, you can rest safe in the knowledge that you won’t lose everything overnight if you make the wrong pick. 

The bottom line 

All in all, the secret to Neil Woodford’s success isn’t that secret. His strategy to beat the market is relatively easy to copy by building a core portfolio of high dividend stocks surrounded by growth shares. 

Rupert Hargreaves has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »

Businesswoman calculating finances in an office
Investing Articles

Waiting for a stock market crash? This FTSE 100 superstar just fell 19% in a day

A stock market crash can be a great time to buy shares. But one of the FTSE 100’s leading lights…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Rolls-Royce shares down 19%. Why is this major broker still as bullish as ever?

Our writer looks into the long-term investment case for Rolls-Royce shares after a 19% dip, and finds at least one…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

9% yield! But a cut’s coming for 1 of the UK’s most reliable dividend stocks

While other housebuilding stocks have had big dividend cuts in recent years, Taylor Wimpey's been incredibly resilient. But that's set…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Stock market crash? 1 Nasdaq share I’m keeping an eye on

With the stock market taking the elevator down recently, out writer has his eye on a company hoping to compete…

Read more »