Should you sell Marks and Spencer Group plc and buy into this other British icon instead?

Has Marks and Spencer Group plc (LON:MKS) passed its sell by date? Is there a better Brit icon out there?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Marks & Spencer (LSE: MKS) has long been a quintessential representative of the British high street, and its shares sit in the portfolios of many small private investors. However, the performance of those shares has been lacklustre for a long time. Indeed, they were trading higher than today 20 years ago.

Plenty of top retail executives have had a go at improving M&S’s fortunes over the past two decades, but all have failed to set the company on a path to sustained long-term growth. Brief periods of revival have always fizzled out.

Has the time come to dump the stock? And should you invest instead in another iconic British asset, which is almost as old as the venerable M&S — namely, the country’s most popular attraction outside London?

Same old

M&S’s Food division has done remarkably well in recent years. The company has been cute in getting its Simply Food brand into lucrative high-footfall areas, such as transport hubs, and I see it’s also just signed a deal with British Airways to supply food on its flights.

Food store openings are continuing apace, which is just as well, because like-for-like food sales turned negative in the latest quarter — something of a concern. By far the biggest concern, though, is the long-persistent poor performance of the Clothing & Home division. The latest quarter saw yet more dire numbers, with sales down 8.3%.

On the face of it M&S’s shares at 317p are cheap, trading on 10.4 times current-year forecast earnings and with a prospective dividend yield of 6.6%. However, I’m not convinced that the latest incumbents of the boardroom can succeed, where their predecessors have failed. I think two decades of underperformance is sufficient to merit selling the shares and looking elsewhere for long-term returns.

View from the pier

Premium bars company Eclectic Bars did a reverse takeover of Brighton Pier (LSE: PIER) in April, the £18m acquisition being funded from an £8.5m equity placing and a £12m five-year term loan from Barclays Bank.

The enlarged AIM-listed group today released annual results for its financial year ended 26 June. At a share price of 134p (little changed on the day), the company is valued at £42m.

The premium bars division of 19 sites around the country targets “sophisticated students midweek and stylish over 21s and professionals at the weekend”. The business is back on track, following various management actions, after a difficult time the previous year.

Group net operating cash flow was up 27% to £1.9m, with Brighton Pier contributing only nine weeks. For the current year, the board expects the cash flow from the Pier business to be “transformative” for the group.

Analyst forecasts have earnings advancing around 75%, putting the company on a P/E of 18 and a highly attractive P/E-to-growth ratio of 0.25. Management has ambitions to expand in time with further strategic acquisitions of “experiential leisure and entertainment destinations”.

The post-acquisition balance sheet is decent with strong cash flows to come, and I like the look of the business. It could be a great long-term growth prospect and the shares appear very buyable to me at their current level.

G A Chester has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Stock market correction: a rare second income opportunity?

Falling share prices are pushing dividend yields higher. That makes it a good time for investors looking for chances to…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

I just discovered this REIT with a juicy 9% dividend yield

Jon Smith points out a REIT that just came on his radar due to the high yield, but comes with…

Read more »

Aviva logo on glass meeting room door
Investing Articles

£5,000 invested in Aviva shares 5 years ago is now worth…

Aviva shares have vastly outperformed the FTSE 100 over the last 5 years. Zaven Boyrazian explores just how much money…

Read more »

Photo of a man going through financial problems
Investing Articles

The stock market hasn’t crashed… yet. Don’t wait too long to prepare

Mark Hartley outlines what defines a stock market crash and provides a few tips and tricks to help UK investors…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

After a 30% rally, are BP shares too expensive — or should I consider more?

Mark Hartley breaks down the investment case for BP shares and whether the new project in Egypt is enough to…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Forget the FTSE 100 and come back after summer? Here’s my plan!

With the FTSE 100 moving around in a volatile way, should our writer just forget all about it for a…

Read more »

Young female hand showing five fingers.
Investing Articles

£20,000 invested in a Stocks and Shares ISA 5 years ago could now be worth…

The last five years have been something of a roller coaster for the markets. How would £20k in a Stocks…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Stock market correction: a once-in-a-decade chance to build big passive income?

Ben McPoland takes a closer look at a high-yield passive income stock from the FTSE 250 that investors have been…

Read more »