Should you sell Marks and Spencer Group plc and buy into this other British icon instead?

Has Marks and Spencer Group plc (LON:MKS) passed its sell by date? Is there a better Brit icon out there?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Marks & Spencer (LSE: MKS) has long been a quintessential representative of the British high street, and its shares sit in the portfolios of many small private investors. However, the performance of those shares has been lacklustre for a long time. Indeed, they were trading higher than today 20 years ago.

Plenty of top retail executives have had a go at improving M&S’s fortunes over the past two decades, but all have failed to set the company on a path to sustained long-term growth. Brief periods of revival have always fizzled out.

Has the time come to dump the stock? And should you invest instead in another iconic British asset, which is almost as old as the venerable M&S — namely, the country’s most popular attraction outside London?

Same old

M&S’s Food division has done remarkably well in recent years. The company has been cute in getting its Simply Food brand into lucrative high-footfall areas, such as transport hubs, and I see it’s also just signed a deal with British Airways to supply food on its flights.

Food store openings are continuing apace, which is just as well, because like-for-like food sales turned negative in the latest quarter — something of a concern. By far the biggest concern, though, is the long-persistent poor performance of the Clothing & Home division. The latest quarter saw yet more dire numbers, with sales down 8.3%.

On the face of it M&S’s shares at 317p are cheap, trading on 10.4 times current-year forecast earnings and with a prospective dividend yield of 6.6%. However, I’m not convinced that the latest incumbents of the boardroom can succeed, where their predecessors have failed. I think two decades of underperformance is sufficient to merit selling the shares and looking elsewhere for long-term returns.

View from the pier

Premium bars company Eclectic Bars did a reverse takeover of Brighton Pier (LSE: PIER) in April, the £18m acquisition being funded from an £8.5m equity placing and a £12m five-year term loan from Barclays Bank.

The enlarged AIM-listed group today released annual results for its financial year ended 26 June. At a share price of 134p (little changed on the day), the company is valued at £42m.

The premium bars division of 19 sites around the country targets “sophisticated students midweek and stylish over 21s and professionals at the weekend”. The business is back on track, following various management actions, after a difficult time the previous year.

Group net operating cash flow was up 27% to £1.9m, with Brighton Pier contributing only nine weeks. For the current year, the board expects the cash flow from the Pier business to be “transformative” for the group.

Analyst forecasts have earnings advancing around 75%, putting the company on a P/E of 18 and a highly attractive P/E-to-growth ratio of 0.25. Management has ambitions to expand in time with further strategic acquisitions of “experiential leisure and entertainment destinations”.

The post-acquisition balance sheet is decent with strong cash flows to come, and I like the look of the business. It could be a great long-term growth prospect and the shares appear very buyable to me at their current level.

G A Chester has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Are investors running scared of Babcock and BAE Systems shares?

BAE Systems shares have had a brilliant run, and other UK defence stocks have been flying too. But Harvey Jones…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

As the FTSE 100 falls, savvy investors are looking for stocks to buy for the rebound

Many FTSE stocks have now fallen 10% or more from their 2026 highs. For long-term investors, exciting opportunities are emerging.

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Should investors consider buying resilient Admiral Group and Tesco shares as markets wobble?

Harvey Jones is impressed by how Tesco shares have held up in the current market volatility, while Admiral has been…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Down 15% in a month and yielding 7.5%! Should I buy even more of my favourite dividend stock?

Harvey Jones says this brilliant FTSE 100 dividend stock is suddenly cheaper due to recent market volatility. And the yield…

Read more »

Abstract bull climbing indicators on stock chart
Growth Shares

3 growth shares for an ISA that have beaten the FTSE 100 for the past 5 years

Jon Smith points out several growth shares that have outperformed the broader market over a long period of time, with…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Time’s running out for our 2025/26 Stocks and Shares ISA plans!

Never mind the stock market wobble, it's time to turn our attention to our Stocks and Shares ISA investments for…

Read more »