Should you believe in AIM Cinderella stories Sirius Minerals plc and Boohoo.Com plc?

Is the glass slipper set to crack for Sirius Minerals plc (LON: SXX) and Boohoo.Com plc (LON: BOO)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Fairy tales generally come with a more exciting plot than building a fertiliser mine under the moors in Yorkshire, but despite lacking dragons or talking snowmen, shareholders of Sirius Minerals (LSE: SXX) have undoubtedly enjoyed the company’s year-to-date performance more than any Disney movie they’ve seen.

Share prices have rocketed 150% since January after the company jumped a series of hurdles to receive all necessary planning permissions and then topped off the good news by lowering projected capital expenditures 18% from $3.5bn to $2.9bn

That said, there are still significant challenges that remain before Prince Charming fits Sirius with the glass slipper. First among these is raising the cash necessary to begin work. The first stage alone is expected to have a price tag of $1.09bn and will be raised through roughly equal amounts of debt and equity, which could mean significant dilution for current shareholders.

Raising the necessary funds may not be going as well as hoped, either. Management had maintained throughout the summer that construction was targeted to begin this month but we haven’t had any major updates on how the critical stage one fundraising is progressing.

Even if the company makes a surprise announcement in the coming days, best-case scenarios don’t see first production until 2021. That’s not a problem for long-term investors, but it certainly leaves a lot of time for problems to arise.

The question that looms largest in my mind is what the market will be for Sirius’ product, polyhalite. There is currently no liquid market for the fertiliser, so it’s difficult to judge what demand will be like tomorrow, much less five or 10 years from now. The company believes it will be largely insulated from the current downturn in potash prices, but without disclosing terms for off-take agreements we simply have to take it at its word.

Sirius has done well to hit self-imposed targets thus far, but the trickiest bits lie ahead for the firm and with major capital raising to come and questions as to the marketability of its product, a happy ending is anything but certain for this AIM darling.

Will the spell be broken?

The investing fairy godmother evidently visited Boohoo.Com (LSE: BOO) and turned what was a mere pumpkin into a gilded carriage as share prices are up over 180% in the past year. This share price growth hasn’t simply come from nowhere, of course, as the company is forecasting a roughly 30% rise in year-on-year sales for the current financial year.

Still, investors may have gotten ahead of themselves in anticipating the next Asos as shares now trade at an astronomical 59 times forward earnings and the firm has a market capitalisation of over £1bn, despite booking only £15.6m in pre-tax profits last year.

Bullish investors would be right to point out that growth hasn’t been a problem for Boohoo so far, so maybe this lofty valuation isn’t too far fetched. However, I remain largely unconvinced that it will be smooth sailing for Boohoo in the long term.

Selling cheap clothing to 16-24-year-olds isn’t only a relatively low margin business but also one that requires constant innovation in design and marketing. Eighteen-year-old shoppers today may love their Boohoo-branded jeans but history has shown their tastes are fickle and there’s no guarantee they won’t move on to the next fad in a few years time.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Ian Pierce has no position in any shares mentioned. The Motley Fool UK has recommended boohoo.com. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

I’d build a second income for £3 a day. Here’s how!

Our writer thinks a few pounds a day could form the foundation of a growing second income. Here's how he'd…

Read more »

Investing Articles

How I’d invest my first £9,000 today to target £36,400 a year in passive income

This writer reckons one cheap FTSE 100 dividend stock with good growth prospects could be a solid choice for a…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

Betting on the future: 2 exciting growth stocks I’ve been buying for my portfolio

Edward Sheldon believes that these two growth stocks have the potential to generate huge returns for his portfolio over the…

Read more »

Group of young friends toasting each other with beers in a pub
Investing Articles

5 amazing investments for a megabucks second income!

We'd all love a second income, but some of us just don't know where to look. Dr James Fox details…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Here’s how I’d aim for £190 in weekly income from a Stocks and Shares ISA

Christopher Ruane explains the approach he’d take trying to earn almost a couple of hundred pounds a week from his…

Read more »

Investing Articles

What’s going on the IAG share price? It’s so volatile!

The IAG share price has demonstrated plenty of volatility in recent months. Dr James Fox takes a closer look at…

Read more »

Investing Articles

I’d start investing with under £500 like this!

Christopher Ruane explains the moves he'd make if he was starting investing for the first time, on a budget of…

Read more »

Modern suburban family houses with car on driveway
Investing Articles

This top-performing FTSE 100 company could be 30% undervalued

Oliver thinks this FTSE 100 online real estate platform is an exceptional growth and value investment. But there could be…

Read more »