Is this consumer stock set to soar by another 30% after today’s results?

Should you pile into this consumer play even after a sustained rise in its share price?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Unilever sign

Image: Unilever. Fair use.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Booker (LSE: BOK) has released an encouraging update for the second quarter of the year and leads me to ask whether the food wholesaler can repeat its 30% gain of the last three years, or whether consumer sector peer Unilever (LSE: ULVR) is a better buy.

Booker’s sales increased by 15.2% in Q2. This included the contribution of recently acquired convenience store chains Budgens and Londis, both of which have been successfully integrated into the wider company.

The catering and retail sides of Booker’s business performed well in the quarter. Like-for-like (LFL) non tobacco sales grew by 0.9%, although with tobacco sales included the figures were much less impressive. Due to the ban on small stores displaying tobacco products, sales of cigarettes have come under pressure. Booker’s tobacco LFL sales fell by 3.5% in the quarter and contributed to an overall decline of 0.4% versus the same quarter of the previous year.

Looking ahead, Booker is forecast to increase its bottom line by 12% in the current year and by a further 9% next year. These are impressive rates of growth and show that the company’s strategy is working even with the negative effect of declining tobacco sales. Furthermore, its balance sheet remains strong due to its net cash position of £105m. And with Booker’s strategy to broaden its product offering, it looks set to deliver additional top line growth.

However, Booker faces an uncertain future. The UK economy could come under pressure as a result of Brexit and the UK retail outlook in particular is highly volatile. Consumer spending fell in August and further falls are expected over the medium-to-long term. Therefore, Booker’s price-to-earnings (P/E) ratio of 22.8 appears to be rather rich and this means that a gain of 30% may be difficult to achieve.

Global focus

Clearly, consumer peers such as Unilever also have high ratings. For example, Unilever’s P/E stands at 22.7, but it offers greater diversity and more resilience than Booker. That’s largely because it operates across the globe so that slow sales in one region can be offset by faster growth elsewhere. And with Unilever deriving 60% of its sales from emerging markets, it has a more enticing long-term growth outlook than UK-focused Booker.

Certainly, Unilever’s forecast growth rate over the next two years is behind that of Booker. It’s due to increase earnings by 5% this year and by a further 8% next year. However, Unilever’s risk profile is much lower than that of Booker and this makes its overall risk/reward ratio more appealing for long-term investors.

In addition, Unilever has a forward dividend yield of 3.1% versus 2.7% for Booker. Unilever’s dividend is covered 1.6 times by profit, which is the same as for Booker. Allied to its lower risk profile and greater diversity, this makes Unilever a better income as well as growth and value option. And its shares offer a greater chance of a 30% gain than those of Booker.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Peter Stephens owns shares of Unilever. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Booker. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Could the S&P 500 be heading for an almighty crash?

Christopher Ruane shares his take on why he thinks the S&P 500 could be heading for a big fall at…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

Down 64%, this FTSE 250 stock offers a 13% dividend yield for investors

This struggling investment banker has suffered significant losses in the past five years, but it has the second-highest yield on…

Read more »

Investing Articles

1 stock market ETF I’ve been buying during the sell-off

The stock market's been all over the place in April, creating a fertile breeding ground for long-term buying opportunities.

Read more »

Investing Articles

As the Sainsbury share price bucks the price-war trend on FY results, I examine the dividend prospects

The J Sainsbury share price has been regaining ground, despite growing fears of intense competition in the supermarket sector.

Read more »

The words "what's your plan for retirement" written on chalkboard on pavement somewhere in London
Investing Articles

Should I invest in a Stocks and Shares ISA or a SIPP to retire early?

Early retirement is the ultimate goal for many investors, but choosing between a Stocks and Shares ISA and a pension…

Read more »

Investing Articles

Is now a great time to consider buying Greggs shares?

Greggs shares have been hammered in 2025. But have they now fallen too far? Paul Summers takes another look at…

Read more »

Investing Articles

Is it still a great time to buy cheap shares as stock market crash fears recede?

Fear of a stock market crash can trigger panic selling... but that surely can't be the best thing to do…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

The Vodafone share price is 24% undervalued, according to analysts

Our writer’s been looking at the latest targets for the Vodafone share price. Although there’s a wide variation, the average…

Read more »