Is it time to buy famous British retail brands Next plc, Burberry Group plc and Marks and Spencer Group Plc?

Flat retail spending means cheaper shares at Next plc (LON:NXT), Burberry Group plc (LON:BRBY) and Marks and Spencer Group plc (LON:MKS).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

An unusually cold April kept British shoppers from buying spring and summer clothes. That led to a 0.9% decline in retail sales on a like-for-like basis in April compared to last year, according to the British Retail Consortium. The figure was rescued by good performances in some retail sectors with clothing and footwear falling faster. It was the worst performance since August last year.

Meanwhile, the Confederation of British Industry reckons the weather was responsible for last month’s fall in retail sales, which was the largest seen in four years.

And research company GfK said consumer confidence fell last month to its lowest level since December 2014.

Adding to the picture of gloom in the retail sector, Barclaycard has it that clothing sales fell at the fastest annual pace in three years and spending on essentials dropped by the most since the firm started its surveys in 2011.

Tumbling shares

We might expect this apparent slowdown in the retail sector to show in the share prices of clothing retailers and it does. Next (LSE: NXT), Burberry Group (LSE: BRBY) and Marks and Spencer Group (LSE: MKS) are all down around 30% from their 2015 highs. Yet City analysts still expect them to grow their earnings — Next by 1% this year and 5% during 2017, Burberry a 1% decline this year and a 7% increase in 2017, and Marks and Spencer by 5% and 7%, respectively.

However, it pays to be cautious of City analysts’ earnings forecasts because they’re notoriously inaccurate and known to be slow to react to unfolding events on the ground. Rather than being a good predictor, analysts’ forecasts are often behind the curve.

That might not matter if the valuations are low enough to provide a margin of safety. We’re out of luck on that front. Next’s forward price-to-earnings ratio runs at 11.4 and the forward dividend yield is 3.4%, Burberry trades on a forward rating of almost 16 with a 3.3% yield and Marks and Spencer’s multiple is 11 with a 5% yield.

At first glance, Marks and Spencer looks the best value when considering its immediate growth prospects, high yield and moderate P/E rating. But none of the firms has a valuation that’s low enough to provide a margin of safety. I would describe these retailers as fairly priced.

An elephant in the room

However, there’s an elephant in the room called cyclicality. Clothing retailers aren’t as steady as utilities, pharmaceuticals and other defensive companies. If the economy tanks, retail companies’ shares are likely to tank with it and such macroeconomic fears could be driving footfall in the sector right now.

So, is it time to buy these famous retail brands? Maybe. But there’s a chance that economic fears could prove to be justified, and if that’s so, right now could be bad timing for buying retail company shares.

I’m more likely to jump into retail shares like these when the share prices have plunged a long way and profits have collapsed. Now we’re in no man’s land for cyclical shares like the retailers and the outcome could go either way for new shareholders.

Kevin Godbold has no position in any shares mentioned. The Motley Fool UK has recommended Burberry. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

Is now a good time to start investing in the wealth-building stock market?

The stock market is a battle-hardened builder of wealth long term. But with risks mounting, is now a good time…

Read more »

Investing Articles

£10,000 invested in red-hot Tesco shares just 1 week ago is now worth…

Harvey Jones is impressed by how well Tesco shares have defied recent stock market volatility. So can this FTSE 100…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

See the income from investing a £20k ISA in this UK stock before it goes ex-dividend on 9 April

Harvey Jones says this UK stock offers one of the highest yields on the FTSE 100. Investors need to act…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

What’s going on with the AstraZeneca share price now?

Dr James Fox explores the recent movements in the AstraZeneca share price and evaluates whether it's still a good long-term…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

This S&P 500 stock is down 30% and the CEO just bought $10m worth of shares

Insiders only buy a stock for one reason – they expect its price to go up. So, this S&P 500…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

£5,000 invested in BAE Systems shares a month ago is now worth…

BAE Systems shares have been among the FTSE 100's best performers in recent years. The question is, can the defence…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Here’s how a £20k ISA could generate £7,875 in monthly passive income

Have £20,000 ready to invest? Royston Wild explains how you could put this in a Stocks and Shares ISA to…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

By April 2027, £2,630 invested in Barclays shares could be worth…

Barclays shares have been flying. But what might happen to a chunk of money invested in the bank's stock over…

Read more »