Why Prudential Plc And Not Banco Santander SA Is Primed To Surge In 2016

Do Prudential Plc (LON:PRU) and Banco Santander SA (LON:BNC) prove that boring is better?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The seemingly endless travails of the universal banking model since the financial crisis have seen shares in banks with outsized investment banking arms and global operations such as RBS, HSBC, Barclays and Standard Chartered all fail to recover to their pre-2008 prices. Meanwhile, Prudential Plc (LSE:PRU) shares have soared 550% since their 2009 bottom by focusing on the rather boring-but-profitable and safe core areas of insurance and asset management.

Despite this incredible run-up in share price, Prudential still trades at a reasonable 14 times earnings for 2015 with a consensus analyst forecast of 11 times earnings for 2016. Management has overseen dividend increases for five years running and the current yield at 2.77% has room to grow on forecast earnings growth of 9% for 2016.

Share prices have been driven down 7% over the past year due to the weak economic news coming out of China and the greater Asia-Pacific region, which accounted for nearly half of Prudential’s revenue in the first nine months of 2015. Despite the negative headlines coming out of China, overall Asia revenue was still up 20% in the third quarter and 31% year-to-date. The long-term trend for China and the region as a whole is positive as the growing middle classes will buy more of Prudential’s insurance policies and investment management products in the coming decades.

Possible regulatory challenges and the departure of wildly successful CEO Tidjane Thiam have caused sleepless nights for some analysts, but the strong balance sheet and appointment of 20-year company veteran Mike Wells to the CEO position should allay concerns that there will be any dramatic shift in strategy over the short term. With growth prospects and a long history of successful returns to shareholders, I see Prudential as a winner for years to come.

Too risky for now?

One would be forgiven for thinking of Spanish banking, the source of perhaps the largest real estate bubble outside the US in the mid noughties, as anything but boring. But Banco Santander SA (LSE:BNC) has set about to achieve this very label since the financial crisis. The Spanish lender has refocused assets on retail banking in traditional European markets and increasingly in Latin America, with a particular focus on Brazil.

However, the implosion of Latin America’s largest economy, which accounted for 19% of profits in the first nine months of 2015, has sent shares tumbling a full 33% over the past year to trade below their 2009 level. The recent inconclusive elections in Santander’s home market have also spooked investors who fear that the 3% GDP growth Spain enjoyed in 2015 may reverse under a coalition government.

Although the shares trade at roughly 0.66 price/book and offer a 5.95% dividend, which is finally being paid in cash rather than shares beginning this year, the situations in Spain and Brazil rightly worry many investors. The troubles in these two markets, which account for roughly a third of profits, is reason enough to avoid Santander for the time being until the situation in each country becomes more clear.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Ian Pierce has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Engineer Project Manager Talks With Scientist working on Computer
Investing Articles

Down 51% in 2024, is this UK growth stock a buy for my Stocks and Shares ISA?

Ben McPoland considers Oxford Nanopore Technologies (LSE:ONT), a UK growth stock that has plunged over 80% since going public in…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

These 3 growth stocks still look dirt cheap despite the FTSE hitting all-time highs

Harvey Jones is hunting for growth stocks that have missed out on the recent FTSE 100 rally and still look…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Here’s how much I’d need to invest in UK income stocks to retire on £25k a year

Harvey Jones is building his retirement plans on a portfolio of top UK dividend income stocks. There are some great…

Read more »

Investing Articles

If I’d invested £5,000 in BT shares three months ago here’s what I’d have today

Harvey Jones keeps returning to BT shares, wondering whether he finally has the pluck to buy them. The cheaper they…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Here’s how I’d aim for a million, by investing £150 a week

Our writer outlines how he’d aim for a million in the stock market through regular saving, disciplined investing, and careful…

Read more »

Investing Articles

Here’s how the NatWest dividend could earn me a £1,000 annual passive income!

The NatWest dividend yield is over 5%. So if our writer wanted to earn £1,000 in passive income each year,…

Read more »

Young female hand showing five fingers.
Investing Articles

I’d start buying shares with these 5 questions

Christopher Ruane shares a handful of selection criteria he would use to start buying shares -- or invest for the…

Read more »

Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.
Investing Articles

Here’s how much income I’d get if I invested my entire £20k ISA in Tesco shares

Harvey Jones is wondering whether to take the plunge and buy Tesco shares, which offer solid growth prospects and a…

Read more »