Are Vodafone Group plc, Royal Bank Of Scotland Group plc And Burberry Group plc Value Plays Or Value Traps?

Are these 3 stocks set to post stunning total returns? Vodafone Group plc (LON: VOD), Royal Bank Of Scotland Group plc (LON: RBS) and Burberry Group plc (LON: BRBY)

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today’s third quarter update from RBS (LSE: RBS) is somewhat mixed. On the one hand, its net profit increased to £952m, which shows that its turnaround plan is making encouraging progress. However, on the other hand this included the proceeds from the sale of its 20.9% stake in Citizens Bank, while RBS is also continuing to experience considerable regulatory costs as well as the cost of restructuring the business.

In fact, RBS spent £847m on restructuring its operations, as it seeks to become a stronger, more profitable business under non-government ownership. This cost includes the £190m spent in separating the Williams & Glynn business from RBS, which is a requirement under EU rules governing state aid. Meanwhile, its overall progress continues to be pegged back by provisions for litigation (mainly for mortgage-backed bonds) which amounted to £129m in the quarter and, with RBS being uncertain as to the future prospects in this space, more provisions seem to be likely in the coming months.

Looking ahead, RBS seems to be making slow progress with the planned reduction in size of its asset base and move away from investment banking. However, its shares continue to offer good value for money with, for example, them trading on a price to book value (P/B) ratio of just 0.9. Clearly, the bank’s turnaround will take time and there will be disappointments along the way. But, for long term investors, it remains a highly appealing value play, although its short term progress is likely to be frustratingly slow.

Meanwhile, Burberry (LSE: BRBY) is also enduring a mixed period of financial performance. Its sales have come under pressure in China, which is a key market for the business, as a result of the slowdown in the country’s growth rate. Looking ahead, this is likely to be a feature of Burberry’s short term outlook, but it benefits from having a very geographically diversified operation which should provide a degree of offset moving forward.

In addition, Burberry remains one of the most appealing global luxury brands and, in recent years, has become a true lifestyle brand with it now offering a range of male and female products, as well as more casual items. Although its short term performance is likely to disappoint, the strength of its brand and forecast growth in earnings of 7% next year mean that its price to earnings (P/E) ratio of 16.6 has huge appeal.

Similarly, Vodafone (LSE: VOD) is undergoing major changes, with the business investing heavily in its mobile offering across Europe. This is likely to improve sales and customer loyalty, with Vodafone increasingly moving towards an integrated media offering, as evidenced by its move into UK broadband. Although the sector is highly competitive, Vodafone has a vast opportunity to cross-sell its products moving forward.

With Vodafone’s shares having fallen by 3% since the turn of the year, it now offers a yield of 5.4%. This indicates that it is very reasonably priced and, with the Eurozone economy likely to be boosted by the current quantitative easing programme (and by further programmes if its short term performance does not improve), Vodafone’s Europe-weighted asset base is likely to benefit from increasing demand. Therefore, it seems to be a value play, rather than a value trap.

Peter Stephens owns shares of Burberry, Royal Bank of Scotland Group, and Vodafone. The Motley Fool UK has recommended Burberry. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

GSK scientist holding lab syringe
Investing Articles

Why is everyone buying GSK shares?

GSK shares have been outperforming the FTSE 100 in 2026. Paul Summers takes a closer look and asks whether this…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£10,000 invested in easyJet shares at the start of 2026 is now worth…

Anyone buying easyJet shares will have endured a rough ride since January. Paul Summers wonders whether things could get even…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

5 years ago, £5,000 bought 2,645 Barclays shares. But how many would it buy now?

Despite delivering an impressive return since April 2021, Barclays' shares have lagged the FTSE 100's other banks. James Beard considers…

Read more »

Side of boat fuelled by gas to liquids, advertising Shell GTL Fuel
Investing Articles

5 years ago, £5,000 bought 354 Shell shares. But how many would it buy now?

When it comes to Shell’s numbers, most of them are impressive. And it’s no different when looking at the recent…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I asked ChatGPT if I should buy Aviva, Diageo or BAE Systems stock and it said…

Aviva, Diageo and BAE Systems shares are popular FTSE 100 picks. But which of the three does ChatGPT like the…

Read more »

Tesla car at super charger station
Investing Articles

SpaceX’s IPO threatens to leave the Tesla share price on the forecourt

As Elon Musk starts fuelling the engines for a SpaceX IPO, could the Tesla share price get left in the…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
US Stock

A once-in-a-decade chance to buy software stocks?

Michael Burry thinks now is the time to think about buying falling tech stocks. But it might depend on which…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Here’s how a £20k ISA could generate a £1,000 weekly second income

Drip-feeding money into a Stocks and Shares ISA can put you on track to a four-figure second income. Royston Wild…

Read more »