Is There Any Way Back For Talktalk Telecom Group PLC?

Can Talktalk Telecom Group PLC (LON: TALK) recover from the hacking catastrophe?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investors can prepare for all sorts of bad news about their companies, but the kind of hack that has floored TalkTalk Telecom (LSE: TALK) will always come as a shock.

The early news suggested a “significant and sustained cyber-attack” had hit the company’s website, with some even speculating that it might have been done by a global terrorist group — but now that we know a little more, it seems it probably wasn’t as bad as originally feared.

And rather than a gang of fanatical idealogues, it might actually have been a 15 year old in Northern Ireland behind the assault. At least, that’s the age of a suspect who has been arrested and bailed pending further inquiries — and how embarrassing would that be?

Customers and investors were not impressed by TalkTalk’s bumbling attempts to find out and tell us what had happened, and the share price plummeted in the days after the news broke, dropping as low as 225p on Monday. Since then, though, as it has become apparent that the potential devastation is less than originally feared, we’ve had a small recovery to end Tuesday at 260p.

Long-term effect?

Something as calamitous as this isn’t necessarily uncontainable, but it’s certainly going to cost TalkTalk a good few potential new customers, and it will surely send a lot of existing customers rushing to the competition. How a company treats its customers in cases like this matters a lot, and as an investor I see TalkTalk’s approach as badly wanting.

In the first few days, the company did not inform all its affected customers, many of who only found out when it hit the news outlets. And it seems the company is now being obstructive when people try to leave. As of 26 October, TalkTalk was insisting on only waiving termination fees for customers wishing to leave if they actually had money stolen, and then the fees will be waived “as a gesture of goodwill, on a case-by-case basis“.

Although the firm says that credit and debit card data have not been compromised, it admits that bank details and personal information of its more than four million UK customers could have been accessed. And if a company can’t keep its customers’ important information safe, yet still insists on every penny it can from them according to the letter of their contracts — well, that seems like shabby treatment to me, and it’s sure to damage what’s left of the trust customers might still have in the company.

TalkTalk shares had already been on the slide before the attack, having fallen from a 52-week high of 415p in June, but it had seriously impressive EPS growth forecast for the next two years. That’s sure to be re-evaluated now, amid talk of compensation perhaps amounting to £1,000 per affected customer.

Investigation

Cyber-experts from BAE Systems have been called in to help, and the Culture, Media and Sport Select Committee is apparently going to be looking at the case. I expect both will be shocked to learn that TalkTalk did not keep all its customer information encrypted, and that it might only have taken a relatively unsophisticated attack to access it — especially as this is a company that had previously been targeted by cyber criminals twice in the past year.

I expect TalkTalk will survive in the longer term, but over the next few years it’s going to have to invest in beefing up its security, perhaps be hit by compensation claims, and will certainly see its customer attraction and retention prospects significantly damaged. I wouldn’t be a customer of a company that appears so poor at data security, and I certainly wouldn’t buy shares in one — especially not at P/E ratios that could exceed 20 once we get updated forecasts.

Oh, and William Hill is offering odds of 5/2 on chief executive Dido Harding needing a new job by the end of the year.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing For Beginners

Here’s how I’m trying to prevent a stock market crash from ruining my portfolio

Jon Smith explains which shares he's avoiding and what he's thinking of buying to try and protect his portfolio from…

Read more »

Bearded man writing on notepad in front of computer
US Stock

Call me crazy, but here’s why I’m eyeing up the CrowdStrike share price

Jon Smith notes the carnage caused by Friday's global outage, but flags up why he's thinks the CrowdStrike share price…

Read more »

Investing Articles

What do Hargreaves Lansdown results mean for the share price?

The Hargreaves Lansdown share price has surged in recent months on takeover expectations, but what will the recent results mean…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Newly minted S&P 500 stock CrowdStrike just crashed! Here’s why

Shares of S&P 500 firm CrowdStrike collapse as the company lies at the centre of a global IT outage. What…

Read more »

artificial intelligence investing algorithms
Investing Articles

Is Nvidia heading for the mother of all tech stock crashes?

Nvidia stock has soared, and the company briefly became the most valuable on the planet. But not everyone’s an AI…

Read more »

Dividend Shares

The BP share price is down 15% in 3 months. Time to buy?

In the space of just a few months, the BP share price has fallen by a double-digit percentage. Is this…

Read more »

Investing Articles

A 5.4% dividend bargain I’ll buy over Lloyds shares

Harvey Jones loves his Lloyds shares but now he's found a high-yielding FTSE 250 stock that may offer even more…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Recommended by Warren Buffett, this top hedge fund’s betting on Rolls-Royce shares

When Warren Buffett ended his previous investment partnership, he recommended Bill Ruane’s Sequoia Fund. Today, its largest investment is in…

Read more »