Is Now The Time To Invest In Prudential plc, Aviva plc And Chesnara plc?

Stock market turmoil could have uncovered value in Prudential plc (LON: PRU), Aviva plc (LON: AV) and Chesnara (LON: CSN)

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Are there any bargains in the insurance sector? Today I’m looking at Prudential (LSE: PRU), Aviva (LSE: AV) and Chesnara (LSE: CSN).

Are these firms cheap?

If we look at a few valuation indicators, we might conclude that these three firms are reasonably priced — we *might*. However, I’m cautious about Prudential, Aviva and Chesnara, but more about that later.

Compared to the FTSE 100‘s price-to-earnings rating (PER) of around 17.5 and its dividend yield of 3.8% or so, the valuation indicators for these three firms ostensibly stack up pretty well:

 

Recent share price

Forward PER

Forward Dividend Yield

Times forward earnings cover dividend

Prudential

1497p

12.4

2.9%

2.8

Aviva

464p

9.2

5.3%

2

Chesnara

332p

16

5.9%

1

Those yields look tempting and the cost in PER terms seems reasonable, but I’m still not rushing to buy any of these firms’ shares.

City analysts following these three reckon earnings will grow in 2016 by around 9% for Prudential, 11% for Aviva, and they will decline by 14% for Chesnara. So two of the three offers forward growth, too. Surely, that’s attractive. Not to me.

Trading well, but…

All three firms offer positive-sounding recent trading updates and outlook statements. However, the ‘problem’ with insurance-based operators is that their activities have a high level of cyclicality. As well as underwriting profits and fund management profits, which are cyclical in themselves, Prudential, Aviva and Chesnara also earn high proportions of their returns from investments. When the economy tanks, the profits and share prices of firms in the insurance sector can behave with even greater extremes than other financials, such as the banks.

My pick of the bunch

That said, Prudential’s growth since the financial crisis has excelled its peers here, and the shares delivered the firm’s investors a gain of around 430% since early 2009. However, the share price displayed some aggressive volatility recently, which underlines my point about cyclicality in the sector. Speculation that macro-economic growth could soon hit the skids is what probably drove the summer market wobbles. True to form, the cyclicals led the charge south.

We currently have what we could describe as a maturing economic cycle, and that’s not the best time to be in cyclical firms such as Prudential, Aviva and Chesnara, I’d argue. There could be further investor total returns to come, but there’s also a lot of risk of profit and share-price reversal.

With the cyclicals, share prices can behave oddly, too. Perhaps staying flat or declining as profits rise, due to things such as valuation-compression and other speculative effects. The market as a whole is always trying to anticipate what will happen next in the economic environment, and nowhere is such agonising more apparent than in the performance of the cyclical firms’ share prices.

Kevin Godbold has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »

Investing Articles

Can these 2 incredible FTSE 250 dividend stocks fly even higher in 2026?

Mark Hartley examines the potential in two FTSE 250 shares that have had an excellent year and considers what 2026…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is 45 too late to start investing?

Investing at different life stages can come with its own challenges -- and rewards. Our writer considers why a 45-year-old…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

UK shares look cheap — but the market might be about to take notice

UK shares have traded at a persistent discount to their US counterparts. This can create huge opportunities, but investors need…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 stocks to buy for passive income in 2026 and it said…

Paul Summers wanted to learn which dividend stocks an AI bot thinks might be worth buying for 2026. Its response…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »