Tesco plc And WM Morrison Supermarkets PLC Face An Existential Crisis

Both Tesco plc (LON: TSCO) and WM Morrison Supermarkets PLC (LON: MRW) are grappling with a dilemma encountered by many businesses.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

What is the purpose of a company?

It’s an interesting question. And not one which is easy to answer.

What is the purpose of a company?

Some would say that it is to make money. Some would say that it is to create jobs. Some would say, to benefit shareholders. And others would say that it is for the benefit of society.

It is a question which is currently vexing both Tesco (LSE: TSCO) and Morrisons (LSE: MRW). Do these companies make money? Well, they certainly have a huge turnover. But, under pressure from premium brands Marks & Spencer and Waitrose, and budget stores Aldi and Lidl, both companies have made a loss this year.

Do they create jobs? Well, of course – in spades. Tesco is Britain’s biggest employer, with a total of 500,000 workers, almost all of whom are based in the UK. Morrisons employs another 125,000.

What about the benefit to shareholders? Well, there hasn’t been much recently. Tesco’s share price rose steadily in the nineties and naughties to reach 479p in 2007. Since then it has been on a remorseless downtrend, currently standing at 181p. And shareholders, of which there are many, have been steadily losing money.

What’s more, it seems unlikely that there will be any sustained rise in these firms’ share prices. Analysts estimate that the 2016 P/E ratio for Tesco is a worryingly high 42.27, falling to 19.43 in 2017. The dividend yield is 0.66%, rising to 1.51%.

Morrisons’ numbers are a little better, with a 2016 P/E ratio of 15.98, and a 2017 P/E ratio of 15.16. The dividend yield is 3.32%, falling to 3.19%.

But what about the benefit to society? Well, this is undoubted. Each of these retail giants has millions of customers. They sell a broad variety of products to serve every need. And the jobs they provide maintain whole communities across the length and breadth of Britain.

Customers vs employees vs shareholders

This illustrates the dilemma that these businesses are grappling with. What takes priority? Should you cut jobs to the bone to ensure that the company maintains its profitability and its share price? Or should you maintain employment levels, and accept the fact that the share price is destined to a slow decline?

What I sense is that these firms are taking a balanced approach. They know that there are too many supermarkets, and that this is the reason why they are not profitable. But they are closing only a few unprofitable stores.

Morrisons has sold many of its in-town mini-marts, while Tesco is selling much of its Asian business. This allows them to conserve resources so they stand a better chance of beating the competition in the UK.

Look at these companies with a sense of perspective, and you see that customers are happy, and employees are happy.

I feel that the share prices of both firms are set to fall further, as profitability is unlikely to rise. I would not currently invest in either Tesco or Morrisons.

But, if you think about it, maybe that doesn’t matter any more.

Prabhat Sakya has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two white male workmen working on site at an oil rig
Investing Articles

As oil prices soar, is it time to buy Shell shares?

Christopher Ruane weighs some pros and cons of adding Shell shares to his ISA -- and explains why the oil…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

How much do you need in an ISA for £6,751 passive income a year in 2046?

Let's say an investor wanted a passive income in 20 years' time. How much cash would need be built up…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Why isn’t the IAG share price crashing?

Harvey Jones expected the IAG share price to take an absolute beating during current Middle East hostilities. So why is…

Read more »

piggy bank, searching with binoculars
Growth Shares

1 UK share I’d consider buying and 1 I’d run away from on this market dip

In light of the recent stock market dip, Jon Smith outlines the various potential outcomes for a couple of different…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

AI may look like a bubble. But what about Rolls-Royce shares?

Bubble talk has been centred on some AI stocks lately. But Christopher Ruane sees risks to Rolls-Royce shares in the…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Will the BAE Systems share price soar 13% by this time next year?

BAE Systems' share price continues to surge as the Middle East crisis worsens. Royston Wild asks if the FTSE 100…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is this a once-in-a-decade chance to bag a 9.9% yield from Taylor Wimpey shares?

Taylor Wimpey shares have been hit by a volatile share price and cuts to the dividend. Harvey Jones holds the…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Way up – or way down? This FTSE 250 share could go either way

Can this FTSE 250 share turn its fortunes around? Or has its day passed? Our writer looks at both sides…

Read more »