Is It Time To Sell British American Tobacco plc And Buy Reckitt Benckiser Group Plc or Diageo PLC?

British American Tobacco plc (LON:BATS), Reckitt Benckiser Group Plc (LON:RB) or Diageo PLC (LON:DGE)? This is an easy call!

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There are two kinds of stocks: those offering a steady income stream — of which British American Tobacco (LSE: BATS) is a good example — and those promising a steady growth rate, but a lower yield, such as Reckitt (LSE: RB). And then there’s Diageo (LSE: DGE), which is neither fish nor fowl at present, and sits between the two  — as a result, it’s my least favourite name here. 

Strong performance

I would not sell the shares of British American Tobacco following a strong performance over the last few weeks of trading. Rather, I’d add BATS stock to my portfolio at 3,700p a share. 

If the tobacco maker meets realistic 2017 estimates of 241p for earnings per share (EPS), its EPS will have grown at a decent compound annual growth rate (CAGR) of 4% since 2012, but its dividend per share will have recorded a faster growth rate over the period (one percentage points more), which is essentially why you’d want to hold onto its stock over the long-term. 

Furthermore, its core free cash flow yield at 4% suggests that BATS could raise its payout ratio at a faster clip in the near future, which would boost the value of its stock price, of course. The shares of BATS are not far away from their record highs, and they currently trade at a relative valuation that signals possible upside of between 12% and 18% to the end of next year. Its dividend is covered by earnings. 

There are obvious regulatory risks in the tobacco industry, but BATS is well placed to cope with them. 

Incredibly solid

If you buy the shares of Reckitt, you’ll likely invest in a company that is expected to deliver a CAGR for earnings and dividends in the region of 7% over the next couple of years, backed by a CAGR for revenue of 4%. For all this, you are asked to pay about 25x for 2015 and 2016 earnings, but efficiency measures could render Reckitt more profitable, which means that its stock could be much cheaper than its current and forward multiples indicate.

Its balance sheet is incredibly solid, and a strong capital position leaves plenty of room for shareholder-friendly activity. 

Alliance News reported today that “the UK’s competition regulator (…) will force Reckitt to licence the K-Y brand to a UK competitor for eight years,” which admittedly is not great news, but weakness in its stock price should also be attributed to broader market volatility spurred by China’s devaluation. 

Reckitt remains one of my top picks, and one with a forward yield at 2%, although its current share price of 5,966p is in line with the average price target from brokers, according to estimates from Thomson Reuters. 

Value destruction

I am not interested in Diageo because I do not think that its management team has delivered on its promises since early 2013. Challenging market conditions in the global booze industry are only partly to blame for value destruction over the period, in my opinion.

Additionally, its medium-term CAGR for forward EPS, which is about 3%, indicates that its dividends will have to grow at a much lower pace than 5% on a CAGR basis, according to my estimates. 

I struggle to see why anybody, really, would pay 20x forward earnings for Diageo when it could pay 18x forward earnings to buy BATS, which offers a similar growth rate, but more stable earnings and a forward yield that is almost one percentage point higher than Diageo’s. The shares of these two companies are similarly priced based on their adjusted operating cash flow multiples, which indicate, once more, that Diageo stock is overpriced by about 10%–15%, in my view. 

Also consider that Diageo’s underlying growth rate could diminish, and I’d surely bet on that. Its free cash flow yield is in line with that of BATS, but f I am right, its shares will end up trading more closely to the relative valuation of Reckitt than to that of BATS, although the former belongs to a completely different league!

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Wise: a hidden gem in the UK stock market

You won’t find Wise on the list of most popular shares in the British stock market. But Edward Sheldon believes…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Is a £100,000 SIPP big enough to retire on?

Harvey Jones looks at how much money investors need in a SIPP to fund a decent standard of living after…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the FTSE 100 dips again, here’s what I think smart investors do next

FTSE 100 swings are creating short-term noise — but Andrew Mackie argues this may be where long-term opportunities are quietly…

Read more »

Investing Articles

This 67p growth stock’s smashing the FTSE 100 in 2026

This under-the-radar UK growth stock's absolutely flying right now. But it still sports a very reasonable valuation, says Edward Sheldon.

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Forget SpaceX? Amazon stock offers exposure to space cheaply

Amazon is the best performing Mag 7 stock in 2026. That's because investors are realising that there's huge potential in…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much does an investor need in an ISA to target £1,500 in monthly passive income?

Paul Summers reckons a bit of commitment and discipline can help generate a wonderful passive income stream for retirement.

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Prediction: by December, £5,000 invested in UK shares will be worth…

Zaven Boyrazian breaks down three different price forecasts for UK shares and explains which sectors of the stock market analysts…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

easyJet shares plummet 30% in 3 months! Is it now a top stock to buy?

Surging fuel costs have sent easyJet shares plummeting, but is this volatility turning the airline into one of the best…

Read more »