Should I Sell RSA Insurance Group plc To Buy Aviva plc Or Prudential plc?

If you are looking for long-term value, RSA Insurance Group plc (LON:RSA), Aviva plc (LON: AV) and Prudential plc (LON:PRU) are not the investment for you.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock of RSA Insurance (LSE: RSA) hit its 52-week high in recent days, but its rally may be short-lived — would you be better off investing instead in the shares of Aviva (LSE: AV) or Prudential (LSE: PRU)? 

Frankly, I am not particularly upbeat about any of these three insurers, and here’s why. 

RSA: Is It Too Early For A Takeover? 

A general insurer, RSA has gone through several changes in recent years, and it is not quite the finished article as yet. 

Its shares, which currently trade at 511p, are up 26% in the last month of trade: it looks like the insurer could soon be taken over by Switzerland’s Zurich for up to 600p a share, which would value the business at up to £6bn, for a rich forward net earnings multiple of 20x. 

RSA in back on the right track after a few difficult years, but it remains a turnaround story. Based on trading multiples and fundamentals, it’s hard to justify a valuation much higher than 400p a share, in my view. Add to that a typical takeover premium at between 20% and 30%, and a valuation higher than its current share price doesn’t seem conceivable, also considering the risk that Zurich may not put forward any formal offer.

RSA’s unaffected share price before Zurich-related takeover talk was 437p. Most analysts I talked to say that this is a done deal, and one that will be struck between 550p and 600p a share. But the Swiss insurer’s results missed expectations this week, and surely Zurich will not want to pay over the odds to secure a target that is still in the midst of a comprehensive restructuring.

There’s potential in RSA but there’s risk, too — and inherent operating risk is not reflected in its current valuation at a time when it’s uncertain how new regulations will impact capital requirements in the sector.

Furthermore, time is also needed to execute additional divestments of non-core assets, which could be around the corner and could help RSA release value ahead of a change of ownership.

Aviva Vs Prudential 

The shares of Aviva — up 10% since the turn of the year — have outperformed those of Prudential by seven percentage points in 2015. The valuation gap between the two is slowly but surely closing, with Aviva stock trading at 12.3x forward earnings, which compares with Prudential’s 13.5x. 

Aviva offers the highest dividend yield, but also a higher risk profile and a less diversified portfolio of assets than Prudential. The average price target from brokers, according to consensus estimates from Thomson Reuters, stands at 615p a share, which implies upside in the region of 16% from its current level.

Analysts are even more bullish on Prudential, suggesting that the valuation gap between the two could actually widen — Prudential’s average price target is 1,840p, for an implied upside of 20% from its current level. 

One problem for Prudential is that its shares have not lived up to expectations since early 2015 — well, the insurance sector doesn’t seem to inspire confidence in any of the big players. Investors are reluctant to trust projections, while new capital requirements and other regulatory issues, combined with a lack of confidence in the Asian market, where Prudential generates about 30% of revenues, have all contributed to its poor performance on the stock market, and are very likely to persist. 

Aviva is only marginally better off due to a more conservative geographical mix and a £5.6bn Friends Life deal that is on track to deliver synergies. This has made a big difference so far this year, but the new Solvency II regime will soon test its underlying strength. Finally, as Allianz‘s quarterly results showed today, the fund management operations of both Aviva and Prudential could be a drag on their performances, so a solution may be required sooner rather than later. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

I’d follow Warren Buffett and start building a £1,900 monthly passive income

With a specific long-term goal for generating passive income, this writer explains how he thinks he can learn from billionaire…

Read more »

Investing Articles

A £1k investment in this FTSE 250 stock 10 years ago would be worth £17,242 today

Games Workshop shares have been a spectacularly good investment over the last 10 years. And Stephen Wright thinks there might…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

10%+ yield! I’m eyeing this share for my SIPP in May

Christopher Ruane explains why an investment trust with a double-digit annual dividend yield is on his SIPP shopping list for…

Read more »

Investing Articles

Will the Rolls-Royce share price hit £2 or £6 first?

The Rolls-Royce share price has soared in recent years. Can it continue to gain altitude or could it hit unexpected…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much should I put in stocks to give up work and live off passive income?

Here’s how much I’d invest and which stocks I’d target for a portfolio focused on passive income for an earlier…

Read more »

Google office headquarters
Investing Articles

Does a dividend really make Alphabet stock more attractive?

Google parent Alphabet announced this week it plans to pay its first ever dividend. Our writer gives his take on…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Could starting a Stocks & Shares ISA be my single best financial move ever?

Christopher Ruane explains why he thinks setting up a seemingly mundane Stocks and Shares ISA could turn out to be…

Read more »

Investing Articles

How I’d invest £200 a month in UK shares to target £9,800 in passive income annually

Putting a couple of hundred of pounds each month into the stock market could generate an annual passive income close…

Read more »