Which Is Your Best Defensive Bet: British American Tobacco plc, SSE PLC Or Dignity Plc?

British American Tobacco plc (LON:BATS), SSE PLC (LON:SSE) and Dignity Plc (LON:DTY) are under the spotlight after news today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

British American Tobacco (LSE: BATS), utility SSE (LSE: SSE) and funerals group Dignity (LSE: DTY) all released news this morning, prompting their shares to move higher when the markets opened.

British American Tobacco (BAT) reported continuing headwinds from declining cigarette volumes and currency exchange rates. The first half of the year saw volumes decline 2.9%. Revenue declined 5.9%, but would have risen 2.4% if exchange rates had remained constant. Similarly, earnings per share (EPS) fell 1.6%, but would have been up 3.9% at constant exchange rates. The Board lifted the interim dividend by 4%, being “confident that we are on course to deliver an improved second half”.

Dignity also released first-half results. Revenue rose 19.2% and EPS soared 58.5%, the strong performance being principally as a result of a 13.2% increase in the number of deaths compared with the same period last year. The Board increased the interim dividend by 10%, and said it now anticipates that full-year results will be ahead of its previous expectations. However, it also cautioned that “expectations for 2016 and beyond remain positive but unchanged as there is a strong possibility that the number of deaths in 2016 may be significantly lower following the very high number of deaths in 2015”.

SSE’s news wasn’t a results release, but was a reminder that utilities need to make ongoing substantial capital investment: the company has agreed to acquire gas assets for £565m, with an additional forecast investment of £350m needed to complete the development.

BATS, Dignity and SSE are solid defensive businesses — that’s to say, businesses that aren’t too badly affected by the ups and downs of the economy — and provide a good foundation for a portfolio. But, of course, we have to consider their track records, future prospects and current valuations in deciding whether they make for a good investment at the present time.

The table below shows the earnings-per-share (EPS) growth rate of the three companies for the last five years, and forecasts for the next two years.

  2010 2011 2012 2013 2014 2015 forecast 2016 forecast
BATS 15 11 5 5 -4 0 8
SSE* 2 0 5 4 1 -10 6
Dignity 15 19 14 15 19 15 12

* BATS and Dignity have December year ends. SSE has a March year end. In the 2010 column SSE’s figure is for March 2011, in the 2011 column for March 2012, and so on.

As you can see, BAT’s earnings growth has slowed markedly in recent times, turning negative last year. However, there is an improving outlook, and positives include scope for some further consolidation in the tobacco industry, the ability to raise prices in emerging markets as disposable income in those territories increases, and next-generation products, such as e-cigarettes. BAT’s growth in the next 20 years may not be as high as it’s been in the past, but the 8% EPS increase forecast for 2016 could be a sustainable rate.

Governments don’t want vital utilities to make too much profit for shareholders at the expense of consumers, so SSE’s earnings growth is never going to be as high as that of a successful company operating in the free market. This year’s forecast earnings dip is unusual, but as you can see from the table, growth isn’t scintillating at the best of times. Increases in EPS somewhat ahead of inflation (next year’s forecast 6%, for example) is the long-term prospect for regulated utilities, with lower risk being the compensation for the relatively modest growth.

Dignity owns and operates crematoria and funeral parlours. The latter is a highly fragmented industry, with many single, often family-run businesses and small chains. Dignity is a consolidator, and as it’s scale is growing, such businesses are being attracted by the investment, lower costs and so on that being part of a larger group can bring. As you can see, Dignity has been consistently increasing earnings at a faster rate than both BAT and SSE. Furthermore, the company can continue growing at a strong rate, because it still has huge scope to increase its market share.

What of valuations? How much is the market asking us to pay for these three companies with their rather different rates of earnings growth?

SSE trades on a forward price-to-earnings (P/E) ratio of 13.5, and I’d suggest mid-single digits is a sustainable earnings growth rate. BAT’s P/E is 17.5, with potentially high single-digit growth. Dignity’s P/E is 24, with mid-teens growth appearing realistic.

All three companies deliver substantial amounts of cash to shareholders: SSE’s forward dividend yield is currently 6% and BAT’s is 4.3%. Dignity’s yield is 1%, but the company makes substantial capital returns to shareholders from time to time, making it a higher yielding stock than the ordinary dividend might suggest.

All three companies appear to me to be reasonable value at the present time, with SSE being the obvious choice for those seeking an immediate high income.

G A Chester has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

£10,000 invested in Rolls-Royce shares at the start of the year is now worth…

Rolls-Royce shares have been the darling of the UK stock market in recent years but how have they fared in…

Read more »

Happy couple showing relief at news
Investing Articles

How to turn £10 a day in a Stocks & Shares ISA into £23,857 of passive income!

Looking for ways to make a sustained passive income? Royston Wild explains how the Stocks and Shares ISA could help…

Read more »

Close-up of British bank notes
Investing Articles

Analysts are predicting record dividends from FTSE 100 shares! What should I buy?

City forecasts suggest dividends from FTSE 100 shares will reach £88bn in 2026. But what stocks should I buy as…

Read more »

Group of friends meet up in a pub
Investing Articles

Why is everyone still selling Diageo shares?

Diageo shares remain in the doldrums. Paul Summers looks at the possible reasons why investors keep selling up and whether…

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

Your best second income stock may not pay a dividend yet!

Dr James Fox explains why second income investors may want to think carefully about their timelines, but predicting the future…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

1 FTSE 250 stock I like and 1 I’ll avoid after the stock market correction

Jon Smith analyses the move lower in certain FTSE 250 companies over the past month and picks one that looks…

Read more »

Playful senior couple in aprons dancing and smiling while preparing healthy dinner at home
Investing Articles

Is April 2026 a great time to buy Lloyds shares?

Lloyds shares have been flying over the last two years. And there's one factor that could mean the bank continues…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Want to aim for a £500 second income each month? Here’s how much it takes

Christopher Ruane digs into the numbers and mechanics that could let someone with no shares today build an annual second…

Read more »