Why I’d Buy Unilever plc, Boohoo.Com PLC And Debenhams Plc, But Would Sell Reckitt Benckiser Group Plc And BT Group plc

While Unilever plc (LON: ULVR), Boohoo.Com PLC (LON: BOO) and Debenhams Plc (LON: DEB) could soar, Reckitt Benckiser Group Plc (LON: RB) and BT Group plc’s (LON: BT.A) share prices could come under pressure

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A lot of the time, short term share price movements do not make much sense. For example, there can be a company that is performing exceptionally well, with sales, profitability and its financial standing moving along nicely. However, its share price may fail to rise at such a rapid rate, with investor sentiment being somewhat pessimistic about its financial performance.

Similarly, a company can be experiencing a time of great change and in the process of delivering deteriorating profit figures, and still see its share price rise at a faster pace than the wider index.

That’s exactly the situation at BT (LSE: BT-A) at the present time. Certainly, the company has a bright long term future, with its move into mobile completing its commitment to become a quad play operator. Furthermore, it remains a high quality company that could dominate a number of key markets within the UK, thereby improving its longer term margin outlook.

However, at the time being, BT is not performing particularly well, with its bottom line due to fall by 3% in the current year before rising by a rather lowly 5% next year. Despite this, BT’s share price is up by 11% since the turn of the year, with the FTSE 100 being up just 4% during the same time period.

It’s a similar story with consumer goods company, Reckitt Benckiser (LSE: RB). It may have a superb stable of brands and offer exposure to some of the most lucrative markets across the globe, but its financial performance has disappointed during the last two years, and is set to disappoint during the next two years, too. In fact, in 2016, Reckitt Benckiser’s earnings are set to be 3% lower than they were in 2012, which does not appear to merit such impressive outperformance of the wider index this year.

That’s especially the case since sector peer, Unilever (LSE: ULVR), is expected to deliver earnings that are 24% higher in 2016 than they were in 2012 and yet its shares have lagged those of Reckitt Benckiser by 2% this year. Furthermore, Unilever trades at a discount to Reckitt Benckiser, with the former having a price to earnings (P/E) ratio of 21.4 versus 23.9 for the latter. Looking ahead, it would be of little surprise for their valuations to switch over, with Unilever seeming to offer much better value and improved growth prospects than Reckitt Benckiser.

Meanwhile, the likes of Boohoo.Com (LSE: BOO) and Debenhams (LSE: DEB) also offer great value for money. For example, Boohoo.Com trades on a price to earnings growth (PEG) ratio of only 0.6, while Debenhams has a P/E ratio of just 12.5 As such, both stocks appear to offer considerable upside – especially when the UK economy is performing well and consumer spending is on the up due to the deflationary period that is being experienced. Despite this, Boohoo.Com is down 25% this year, while Debenhams is up 25% since the turn of the year.

As such, share prices don’t seem to make a lot of sense in the short run. In fact, as Ben Graham famously said: ‘in the short run, the stock market is a voting machine but in the long run, it is a weighing machine’. As a result, the likes of Boohoo.Com, Debenhams and Unilever seem to be worthy of investment right now.

Peter Stephens owns shares of Debenhams and Unilever. The Motley Fool UK owns shares of Unilever. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using loudspeaker to be heard
Investing Articles

A SIPP opened at birth could be worth £10m in 55 years

The SIPP is an incredible vehicle for building wealth and saving for retirement. Many Britons just don't realise how early…

Read more »

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

2 passive income ideas for a Stocks and Shares ISA

Looking for passive income stocks in April? Here are two high-quality FTSE 250 dividend shares to consider buying for an…

Read more »

Front view of aircraft in flight.
Investing Articles

£5,000 invested in Wizz Air shares 2 days ago is now worth…

This week has been a rather good one for beaten-down Wizz Air shares. What would have happened to a £5,000…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

How much do you need in an ISA for £1,000 a week in passive income?

Ben McPoland highlights a FTSE 250 stock down by more than 25% that offers good value and an attractive 5.5%…

Read more »

A row of satellite radars at night
Investing Articles

Is Elon Musk about to send this FTSE 100 stock into orbit?

This year is shaping up to be a big one for this FTSE 100 stock and part of the reason…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »