Why I’d Buy Unilever plc, Boohoo.Com PLC And Debenhams Plc, But Would Sell Reckitt Benckiser Group Plc And BT Group plc

While Unilever plc (LON: ULVR), Boohoo.Com PLC (LON: BOO) and Debenhams Plc (LON: DEB) could soar, Reckitt Benckiser Group Plc (LON: RB) and BT Group plc’s (LON: BT.A) share prices could come under pressure

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

sdf

A lot of the time, short term share price movements do not make much sense. For example, there can be a company that is performing exceptionally well, with sales, profitability and its financial standing moving along nicely. However, its share price may fail to rise at such a rapid rate, with investor sentiment being somewhat pessimistic about its financial performance.

Similarly, a company can be experiencing a time of great change and in the process of delivering deteriorating profit figures, and still see its share price rise at a faster pace than the wider index.

That’s exactly the situation at BT (LSE: BT-A) at the present time. Certainly, the company has a bright long term future, with its move into mobile completing its commitment to become a quad play operator. Furthermore, it remains a high quality company that could dominate a number of key markets within the UK, thereby improving its longer term margin outlook.

However, at the time being, BT is not performing particularly well, with its bottom line due to fall by 3% in the current year before rising by a rather lowly 5% next year. Despite this, BT’s share price is up by 11% since the turn of the year, with the FTSE 100 being up just 4% during the same time period.

It’s a similar story with consumer goods company, Reckitt Benckiser (LSE: RB). It may have a superb stable of brands and offer exposure to some of the most lucrative markets across the globe, but its financial performance has disappointed during the last two years, and is set to disappoint during the next two years, too. In fact, in 2016, Reckitt Benckiser’s earnings are set to be 3% lower than they were in 2012, which does not appear to merit such impressive outperformance of the wider index this year.

That’s especially the case since sector peer, Unilever (LSE: ULVR), is expected to deliver earnings that are 24% higher in 2016 than they were in 2012 and yet its shares have lagged those of Reckitt Benckiser by 2% this year. Furthermore, Unilever trades at a discount to Reckitt Benckiser, with the former having a price to earnings (P/E) ratio of 21.4 versus 23.9 for the latter. Looking ahead, it would be of little surprise for their valuations to switch over, with Unilever seeming to offer much better value and improved growth prospects than Reckitt Benckiser.

Meanwhile, the likes of Boohoo.Com (LSE: BOO) and Debenhams (LSE: DEB) also offer great value for money. For example, Boohoo.Com trades on a price to earnings growth (PEG) ratio of only 0.6, while Debenhams has a P/E ratio of just 12.5 As such, both stocks appear to offer considerable upside – especially when the UK economy is performing well and consumer spending is on the up due to the deflationary period that is being experienced. Despite this, Boohoo.Com is down 25% this year, while Debenhams is up 25% since the turn of the year.

As such, share prices don’t seem to make a lot of sense in the short run. In fact, as Ben Graham famously said: ‘in the short run, the stock market is a voting machine but in the long run, it is a weighing machine’. As a result, the likes of Boohoo.Com, Debenhams and Unilever seem to be worthy of investment right now.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Peter Stephens owns shares of Debenhams and Unilever. The Motley Fool UK owns shares of Unilever. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s how long it’s taken £1k of Nvidia stock to turn into £10k today!

Our writer explains how money invested in Nvidia stock less than three years ago has grown in value over tenfold…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
US Stock

3 red flags I’m seeing right now for the S&P 500

Jon Smith points out some concerns he has with the S&P 500 at current levels and picks one stock he's…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

UK dividend shares are outperforming US tech stocks!

UK dividend shares aren’t just for passive income investors. Over the last 12 months, they’ve been outperforming their US tech…

Read more »

DIVIDEND YIELD text written on a notebook with chart
US Stock

Here’s how much passive income an investor could make with £2k in Meta stock

Jon Smith looks at Meta stock from a different angle to normal, considering it as an option for an investor's…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

1 of my top UK shares is up 15% in a day! Is it still a buy for me?

Celebrus shares are soaring after strong full-year results. At a P/E ratio below 13, is it one of the best…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

£10,000 invested in Jet2 shares 2 years ago is now worth…

Jet2 shares have surged in recent months and finally appear to be pushing towards fair value. Dr James Fox shares…

Read more »

piggy bank, searching with binoculars
Investing Articles

This FTSE 100 blue-chip could rise 26% in 12 months, according to brokers

While this FTSE 100 dividend stock has put investors through the wringer in recent years, some analysts see brighter skies…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

A 3-step passive income strategy to target major wealth

Want to invest in the stock market to build up a passive income stream? There's no fiendlishly complex multi-step mystique…

Read more »