Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I Was Right About Unilever plc (Strong Buy!) & Diageo PLC (Strong Sell!)

Buy Unilever plc (LON:ULVR) and sell Diageo PLC (LON:DGE) is the obvious recommendation this Fool has for you.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever (LSE: ULVR) and Diageo (LSE: DGE) reported their quarterly financial results on Thursday last week, when Diageo was down 3.6% on the day and Unilever ended the trading session up 2.6%. Trends were confirmed on Friday.

In short, Diageo is a bit troubled, while Unilever remains a solid investment at this economic juncture. 

Diageo & Unilever: So Similar, So Different, In A Way…

These two names are obvious candidates for a diversified portfolio — talking of which, I recently argued Diageo was not a name you should keep in your portfolio. 

“Instead, I’d replace it with Unilever,” I pointed out. There’s no problem if you haven’t followed my advice: you still have time to sell Diageo and buy Unilever, in my view. 

Firstly, the spirits maker operates in a much more volatile sector than Unilever, which is a consumer-goods company that will likely fetch a premium valuation for its assets should it decide to shrink. 

Secondly, Diego’s debt position and dividend policy may come under increased scrutiny if sales continue to fall at a fast pace. This is not to say that Diageo is doomed, of course, but management has a few problems to sort out, both in mature and emerging markets. 

Quarterly Results: Unilever Impresses

Unilever’s first-quarter sales came in above consensus estimates, which supported operating margins — it looks like Unilever still boasts strong pricing power and could also benefit from currency trends into 2016. Unilever could deliver value in different ways, and that reinforces a positive view on its shares. 

By contrast, Diageo’s third-quarter sales figures made for a grim reading almost everywhere, as emerging market weakness continues to weigh on its operating performance. If recent trends are confirmed, I think earnings estimates may soon to come down by 10% or so this year.

On Thursday, SABMiller‘s fourth-quarter results pushed the brewer’s stock up 1.4%. Friday was a good day of trading compared to rivals, too. 

Valuation: Diageo Is Expensive

Diageo is not a bargain. With forward earnings multiples at 22x and 19x for 2015 and 2016, respectively, it trades in line with Unilever, but the latter is delivering on its plan and its forward yield is higher at 3% — its dividend is also stronger than that of Diageo (2.7%), whose net leverage, incidentally, doubles that of Unilever.

Diageo’s equity is overpriced by 20% or so based on its adjusted core cash flow multiples. Of course, Diageo boasts much higher operating margins, but investors are currently focused on the right balance between growth and yield, neither of which provides complete reassurance, I’d argue. 

The average price target from brokers has fallen since early 2014, and downside is in the region of 7% to 15% to the end of the year, according to my estimates. If Diageo hits my short-term price target, it could end the year down more than 10% in 2015. 

By comparison, Unilever trades slightly above consensus, and is up 16% so far in 2015 — I think its shares could soon benefit from upbeat reviews from analysts. Unilever hit a record high of 3,087p on Thursday: a price target of between 3,400p and 3,500p is not overly optimistic in 2015, and that would mean a +34% performance for the year. 

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool UK owns shares of Unilever. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

This FTSE 250 stock could rocket 49%, say brokers

Ben McPoland takes a closer look at a market-leading FTSE 250 company that generates plenty of cash and has begun…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Does ChatGPT suggest selling this S&P 500 stock, down 30% in 2025?

The share price of this S&P 500 stalwart has crashed by over 30% in the last 12 months. Yes, I'm…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

How big a Stocks and Shares ISA is needed to earn £1,000 of passive income each month?

Christopher Ruane does the maths and explains how a Stocks and Shares ISA could potentially generate a four-figure monthly passive…

Read more »

Businessman hand stacking up arrow on wooden block cubes
US Stock

This iconic S&P 500 fashion stock is one of my favourite picks for 2026

Jon Smith explains why he's optimistic about the prospects for a S&P 500 company that has smashed the broader index…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

These analysts have updated their forecasts for the Rolls-Royce share price

Jon Smith takes notes from updated broker views for the Rolls-Royce share price and offers his opinion on where it…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

How much do you need in a SIPP to target a passive retirement income of £555 a month?

Harvey Jones crunches the numbers to show how a SIPP investor could assemble a portfolio of FTSE 100 shares to…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

1 FTSE 250 share to consider for the coming decade

With a long-term approach to investing, our writer looks at one FTSE 250 share with a dividend yield north of…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

3 UK shares to consider for the long term

What will the world look like years from now? Nobody knows, but our writer reckons this trio of UK shares…

Read more »