Does Naked Wines Takeover Make Majestic Wine PLC A Better Buy Than Bonmarche Holdings PLC?

Should you back the Majestic Wine PLC (LON:MJW) takeover of online retailer Naked Wines, or play it safe with Bonmarche Holdings PLC (LON:BON)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in high-street wine retailer Majestic Wine (LSE: MJW) and budget ladies wear retailer Bonmarche Holdings (LSE: BON) both slid when markets opened this morning, but for quite different reasons.

Let’s take a look at Majestic first.

Majestic has agreed to buy online wine retailer Naked Wines for £70m, which is roughly equal to one year’s sales at the start up, where sales rose by 40% to £74m last year.

That figure is pricing in a lot of future growth, in my view, given that Majestic currently trades on 0.75 times sales, despite being profitable: Naked Wines reported a £3.3m loss last year.

The theory behind the deal is that Naked will power Majestic’s online and international expansion, while Majestic’s store network will provide a click-and-collect service for Naked’s UK customers.

Naked chief executive Rowan Gormley will become chief executive of the enlarged Majestic, confirming, for me, that his online growth plan is a key part of the deal.

What about the financials?

Of the £70m Majestic will pay for Naked, £50m will be paid up front in cash, with up to £20m paid in shares, dependent on future performance.

The £50m cash element will be funded with new debt. To help fund repayments, Majestic has cancelled the final dividend for 2015, and the interim payout for 2016, promising to gradually reinstate the dividend by 2018.

As a result of these changes, Majestic’s valuation — which looked undemanding on a forecast P/E of 11 and prospective yield of 5% — has now become less appealing.

For this deal to succeed, Majestic has to convert Naked’s loss-making online sales into profits and maintain the start-ups growth rate.

This deal could be transformative for Majestic, but it also carries considerable risk.

Bonmarche

Budget retailer Bonmarche issued a year-end trading update this morning, revealing that like-for-like store sales fell by 4.4% during the 12 weeks to 28 March, but rose by 4% over the last year as a whole.

Profits for the year are expected to be in-line with expectations of around 20p per share, meaning that the shares trade on a forecast P/E of 13, after falling 6% today.

Today’s update wasn’t disastrous, and Bonmarche does have a strong balance sheet, with net cash of around £12m. However, the firm’s operating margin of 6% is pretty average, and today’s update suggests sales growth could be slowing.

Overall, my view is that the shares are probably fully priced at 260p.

Roland Head has no position in any shares mentioned. The Motley Fool UK has recommended Majestic Wine. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What’s a realistic goal to aim for when building a SIPP?

How big (or small) should someone dream when building up a SIPP? That depends on a number of different factors,…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

A once-in-a-decade chance to buy these 3 beaten-down FTSE 100 shares

Harvey Jones picks out three FTSE 100 stocks that have had a difficult decade, but says they're a lot cheaper…

Read more »

National Grid engineers at a substation
Investing Articles

Here’s what 100 National Grid shares bought 5 years ago are worth now

Christopher Ruane looks at how National Grid shares have performed over the past few years and weighs whether he ought…

Read more »

Red lorry on M1 motorway in motion near London
Investing Articles

Up 242% in 2 years! Can anything stop the rampant Barclays share price?

Harvey Jones says the Barclays share price has been racing along lately but questions how long the FTSE 100 bank…

Read more »

Investing Articles

Can these FTSE 250 dividend stocks with big yields shine in 2026?

Here are two dividend stocks with forecast yields of 8.6% and 6.8% after years of steady payouts, and with earnings…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Up 17% today! Is Wise still worth considering for a Stocks and Shares ISA?

Wise put a smile on the face of anyone holding it in a Stocks and Shares ISA today. What news…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

See how the Rolls-Royce share price has transformed £10,000 in just 3 years – it’s jaw-dropping

Harvey Jones is blown away by the Rolls-Royce share price and examines whether the FTSE 100 growth star can make…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

How can we aim for a penny share fortune in 2026?

Should penny share investors be getting excited about the prospects for 2026? With care, we can unearth some attractive candidates.

Read more »