Does Naked Wines Takeover Make Majestic Wine PLC A Better Buy Than Bonmarche Holdings PLC?

Should you back the Majestic Wine PLC (LON:MJW) takeover of online retailer Naked Wines, or play it safe with Bonmarche Holdings PLC (LON:BON)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in high-street wine retailer Majestic Wine (LSE: MJW) and budget ladies wear retailer Bonmarche Holdings (LSE: BON) both slid when markets opened this morning, but for quite different reasons.

Let’s take a look at Majestic first.

Majestic has agreed to buy online wine retailer Naked Wines for £70m, which is roughly equal to one year’s sales at the start up, where sales rose by 40% to £74m last year.

That figure is pricing in a lot of future growth, in my view, given that Majestic currently trades on 0.75 times sales, despite being profitable: Naked Wines reported a £3.3m loss last year.

The theory behind the deal is that Naked will power Majestic’s online and international expansion, while Majestic’s store network will provide a click-and-collect service for Naked’s UK customers.

Naked chief executive Rowan Gormley will become chief executive of the enlarged Majestic, confirming, for me, that his online growth plan is a key part of the deal.

What about the financials?

Of the £70m Majestic will pay for Naked, £50m will be paid up front in cash, with up to £20m paid in shares, dependent on future performance.

The £50m cash element will be funded with new debt. To help fund repayments, Majestic has cancelled the final dividend for 2015, and the interim payout for 2016, promising to gradually reinstate the dividend by 2018.

As a result of these changes, Majestic’s valuation — which looked undemanding on a forecast P/E of 11 and prospective yield of 5% — has now become less appealing.

For this deal to succeed, Majestic has to convert Naked’s loss-making online sales into profits and maintain the start-ups growth rate.

This deal could be transformative for Majestic, but it also carries considerable risk.

Bonmarche

Budget retailer Bonmarche issued a year-end trading update this morning, revealing that like-for-like store sales fell by 4.4% during the 12 weeks to 28 March, but rose by 4% over the last year as a whole.

Profits for the year are expected to be in-line with expectations of around 20p per share, meaning that the shares trade on a forecast P/E of 13, after falling 6% today.

Today’s update wasn’t disastrous, and Bonmarche does have a strong balance sheet, with net cash of around £12m. However, the firm’s operating margin of 6% is pretty average, and today’s update suggests sales growth could be slowing.

Overall, my view is that the shares are probably fully priced at 260p.

Roland Head has no position in any shares mentioned. The Motley Fool UK has recommended Majestic Wine. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing For Beginners

1 FTSE 250 stock I like and 1 I’ll avoid after the stock market correction

Jon Smith analyses the move lower in certain FTSE 250 companies over the past month and picks one that looks…

Read more »

Playful senior couple in aprons dancing and smiling while preparing healthy dinner at home
Investing Articles

Is April 2026 a great time to buy Lloyds shares?

Lloyds shares have been flying over the last two years. And there's one factor that could mean the bank continues…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Want to aim for a £500 second income each month? Here’s how much it takes

Christopher Ruane digs into the numbers and mechanics that could let someone with no shares today build an annual second…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Down 95%, what might it take for the Aston Martin share price to rise 2,000%?

The Aston Martin share price has collapsed. Our writer considers what it might take for it to regain some ground…

Read more »

Investing Articles

How are Diageo shares looking in April 2026?

It's been an eventful year so far, but what has the impact been for Diageo shares, and where might they…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

P/Es below 7! 3 staggeringly cheap shares despite yesterday’s rally

Investors who fear they have missed their opportunity to buy cheap shares as the stock market recovers might want to…

Read more »

ISA coins
Investing Articles

Want to know what UK investors have been buying in their ISAs?

Looking for stock, trust, and fund ideas this April? Royston Wild discusses what Brits have been stuffing in their Stocks…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

Why aren’t people buying Greggs shares by the bucketload?

Greggs' shares remain in the doldrums. But should Foolish investors consider pouncing while others won't? Paul Summers takes a fresh…

Read more »