Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Is The Reward Worth The Risk With WM Morrison Supermarkets plc, Kingfisher plc & Marks and Spencer Group plc?

WM Morrison Supermarkets plc (LON:MRW), Kingfisher plc (LON:KGF) and Marks and Spencer Group plc (LON:MKS) are under the spotlight.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The shares of Morrisons (LSE: MRW), Kingfisher (LSE: KGF) and Marks and Spencer (LSE: MKS) have been on their way up for a few months now — but will their rally continue in the next few quarters, or have they become too expensive for value hunters? 

Here are a few things you should know about these three retailers, and why you may want to be careful before adding them to your portfolio. 

Marks & Spencer: Is It Fully Priced?

M&S provided an upbeat quarterly update last week, when its shares rose 4.5% in a single trading session. The shares are up 18% this year, and have rallied 45% since their one-year trough in October.

Have you missed the boast or is M&S still an appealing story?  

Well, the shares trade on earnings multiples of 17x and 15.5x for 2015 and 2016, respectively, with a forward yield above 3% and forward leverage just below 2x.

Financially, M&S doesn’t show signs of stress, but it needs to show that it’s back on a sustainable growth pattern to deserve my attention at this price.

It trades above the average price target from brokers, and only if bullish top-end estimates from analysts are met, upside could be 15% or so. The shares look fully priced right now, although there is a possibility that the retailer could continue to surprise investors and analysts. 

Kingfisher: A Safer Bet Than M&S

Kingfisher also trades above the average price target from brokers and, similarly to M&S, if top-end estimates from analysts are met then the shares could feasibly rise 15% from their current level.

Its forward trading multiples, based on earnings and cash flows, are in line with those of M&S, but the shares are up only 9.6% this year — its performance reads +26% since mid-October, however.

Its balance sheet is strong and the stock offers a forward yield of 3%, which in my view is more sustainable than that of M&S. 

I think Kingfisher could outperform M&S, and I’d add some exposure on weakness.

But is Morrisons the best bet of all?

Morrisons: Still Lots To Do 

I tend not to value big supermarket chains based on their trading multiples, although one could easily argue that Morrisons, at 13x forward earnings and with a forward yield at around 2.9%, is the most obvious investment of the three.

It’s not so simple, however, and other figures also deserve attention right now. 

In the 12 weeks to 29 March, such rivals such as Tesco and Sainsbury’s rose sales by 0.3% and 0.2%, respectively, according to data released on Wednesday by Kantar Worldpanel, but sales are still declining at Morrisons (-0.7%), whose stock has appreciated 24% in the last six months.

By contrast, as you may know, German retailers Aldi and Lidl are growing their market shares in the UK market. This is a real threat for big four. 

That said, Morrisons remains a decent restructuring story, but it lags some distance behind Tesco — and it may take longer for its new management team to make an impact and boost value. Moreover, in spite of a recent dividend cut, the dividend cover is still close to the danger zone. 

So, at 200p a share, Morrisons seems priced only between 5% to 10% below fair value right now. 

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price do it again in 2026?

Can the Rolls-Royce share price do it again? The FTSE 100 company has been a star performer in recent years…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »