Why Admiral Group plc Is Following Esure Group PLC And RSA Insurance Group plc Lower

Should you buy Admiral Group plc (LON:ADM) following recent falls, or are Esure Group PLC (LON:ESUR) and RSA Insurance Group plc (LON:RSA) more appealing?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Admiral Group (LSE: ADM) edged lower after publishing its third quarter update this morning, reporting a 5% fall in UK car insurance turnover, despite a 5% increase in the number of customers!

However, the damage had already been done to Admiral’s share price earlier this week, when peer Esure Group (LSE: ESUR) reported an 8.8% fall in UK motor premiums, despite customer numbers remaining unchanged.

RSA Insurance Group (LSE: RSA) (NASDAQOTH: RSANY.US) has also fallen 7% this week, partially because of dismal UK motor numbers, but unlike its two peers, it isn’t dependent on this market, and is showing signs of recovery elsewhere.

Turning point?

However, the best time to buy is often at the point of maximum bad news, and there are some signs we may be reaching this point.

Admiral’s colourful CEO, Henry Engelhardt, said this morning that “Prices in the competitive UK car insurance market appear to be stabilising after a period of rapid deflation.”

Mr Engelhardt’s comments are backed up by the latest figures from the AA’s British Insurance Premium Index, which reported a £6 — or 1.2% — increase in the average premium during the third quarter.

However, the AA’s latest report also noted that the average car insurance premium is still 14.4% lower than at the same time last year — good news for drivers, but bad news for investors in Admiral and Esure, as continued price pressure could threaten the special dividends shareholders have become used to receiving.

Today’s best buy?

Admiral and Esure are dependent on the UK car insurance market, which is likely to make them more volatile, over the medium term, than an international general insurer such as RSA.

However, consensus forecasts for Admiral and Esure are still pricing in special dividends for 2014 and 2015, giving prospective yields of around 8% for both companies. These make RSA’s 2015 prospective yield of 3.7% seems puny, but it’s worth remembering that without special dividends, Admiral and Esure would offer similar yields.

 I believe RSA is a better long-term buy than the two car insurers, thanks to its size and diversity.

However, shares in both Admiral and Esure have fallen by 20% since July, and Admiral, in particular, appears to be well positioned to benefit from any upturn in motor premiums, and would be my pick for a medium-term trade.

Roland Head has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Investing Articles

Time to start preparing for a stock market crash?

2025's been an uneven year on stock markets. This writer is not trying to time the next stock market crash…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock’s had a great 2025. Can it keep going?

Christopher Ruane sees an argument for Nvidia stock's positive momentum to continue -- and another for the share price to…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how someone could aim to turn that into a £10,958 annual second income!

Earning a second income doesn't necessarily mean doing more work. Christopher Ruane highlights one long-term approach based on owning dividend…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

My favourite FTSE value stock falls another 6% on today’s results – should I buy more?

Harvey Jones highlights a FTSE 100 value stock that he used to consider boring, but has been surprisingly volatile lately.…

Read more »

UK supporters with flag
Investing Articles

See what £10,000 invested in the FTSE 100 at the start of 2025 is worth today…

Harvey Jones is thrilled by the stunning performance of the FTSE 100, but says he's having a lot more fun…

Read more »

Investing Articles

Prediction: here’s where the latest forecasts show the Vodafone share price going next

With the Vodafone turnaround strategy progressing, strong cash flow forecasts could be the key share price driver for the next…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much do you need in a SIPP or ISA to aim for a £2,500 monthly pension income?

Harvey Jones says many investors overlook the value of a SIPP in building a second income for later life, and…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Can you turn your Stocks and Shares ISA into a lean, mean passive income machine?

Harvey Jones shows investors how they can use their Stocks and Shares ISA to generate high, rising and reliable dividends…

Read more »