How Will J Sainsbury Plc Fare In 2014?

Should I invest in J Sainsbury plc (LON: SBRY) for 2014 and beyond?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

For most shares in the FTSE100 2013 was a good year and investors have likely enjoyed capital gains and rising dividend income.

That makes me nervous about investing for 2014 and beyond, and I’m going to work hard to adhere to the first tenet of money management: preserve capital.

To help me avoid losses whilst pursuing gains, I’m examining companies from three important angles:

    1. Prospects
    2. Risks
    3. Valuation

Today, I’m looking at UK supermarket operator J Sainsbury (LSE: SBRY) (NASDAQOTH: JSAIY.US).

Track record

With the shares at 369p, Sainsbury’s market cap. is £7,014 million.

This table summarises the firm’s recent financial record:

Year to March 2009 2010 2011 2012 2013
Revenue (£m) 18,911 19,964 21,102 22,294 23,303
Net cash from operations (£m) 918 1,006 854 1,067 981
Adjusted earnings per share 21.2p 23.9p 26.5p 28.1p 30.7p
Dividend per share 13.2p 14.2p 15.1p 16.1p 16.7p

1. Prospects

When I think of J Sainsbury these days, I think of a supermarket chain that is getting the basics right in a competitive market and consistently beating its competitors on growth.

The third-quarter update demonstrates that Sainsbury is still playing true to form: total sales are up 2.5% with a flat like-for-like sales result. Trading was tough over the period and Sainsbury’s performance compares well to the likes of Morrison and Tesco.

The CEO reckons that sales in the firm’s convenience-store business are growing at nearly 18 per cent and at over 10% in the on-line business, both of which are encouraging. Continuing growth will depend on the success of such peripheral areas of business alongside the company’s traditional supermarket core. Last year around 4.3% of sales came from non-food general merchandise, which is an area of business growing at twice the rate of its grocery offering. The firm’s on-line operation contributed around 4% of sales, and there’s also a fledgling banking business.

In the quarter to January, progress continued with Sainsbury adding 555,000 square feet of new trading space, comprising six supermarkets, four extensions, and 19 convenience stores. The CEO reckons the company looks on course to meet its target of around a million square feet of new space by the end of the year.

Steady growth is what we’ve come to expect from Sainsbury in recent years and that makes me optimistic about the company’s prospects for 2014 and beyond.

2. Risks

The supermarket sector is characterised by high volumes, high costs and wafer thin margins. It doesn’t take much to derail a profit result in any given reporting period: maybe a mis-targeted marketing campaign, a mis-judged pricing policy, or an eye that strays from the basics, allowing standards to slip. We’ve seen the outcome of such blunders with some of Sainsbury’s competitors. The main risk is that something like that happens at Sainsbury to cause its current upwards business trajectory to stall. Under such conditions, the share price is unlikely to be forgiving.

3. Valuation

The forward dividend yield for year ending March 2016 is running at around 5.1%. City analysts expect forward earnings to cover that dividend payout about 1.9 times.

You can buy into that income stream for a forward P/E multiple of just over ten, which looks fair compared to earnings growth expectations of 5% and that fat yield.

What now?

The share price has eased recently and that yield does look tempting at J Sainsbury.

Kevin does not own any shares in J Sainsbury.

More on Investing Articles

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

Why is everyone buying Rio Tinto shares?

Rio Tinto shares are the flavour of the week among investors. Paul Summers is asking whether this momentum will continue.

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How much do you need in an ISA for £100 a day in passive income?

Ben McPoland explains why he thinks this cheap FTSE 250 stock could contribute nicely towards an ISA pumping out passive…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Warning: hedge funds expect this FTSE stock to tank

This FTSE stock has already taken a huge hit due to the conflict in the Middle East. However, institutional investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how to invest £3k in the FTSE 250 for a 7.6% dividend yield

Jon Smith talks through how to build a robust FTSE 250 dividend portfolio with a yield well in excess of…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

2 potential hidden gems in the UK stock market

Our writer highlights two growth shares from the FTSE 250. Both could be under-the-radar winners in the London stock market…

Read more »

Happy young female stock-picker in a cafe
Dividend Shares

I was right about the Vodafone share price! Next stop 125p?

The Vodafone share price has soared since the lows of May 2025. Since racing past £1 in January, the shares…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Dividend Shares

Here are the secrets behind the FTSE 100’s success!

The FTSE 100 was overlooked, undervalued, and unloved for too many years. But it's made a comeback since 2021. Here's…

Read more »

A young Asian woman holding up her index finger
Investing Articles

Don’t miss this once-in-a-decade opportunity to profit from the stock market’s AI hype

Our writer considers a rare value opportunity that could emerge if AI hype leads to a siginficant stock market correction.…

Read more »