British Sky Broadcasting Group Plc: Buy, Sell Or Hold?

What are the long-term prospects for British Sky Broadcasting Group Plc (LON: BSY)?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’m always searching for shares that can help ordinary investors like you make money from the stock market.

Right now I am trawling through the FTSE 100 and giving my verdict on every member of the blue-chip index.

I hope to pinpoint the very best buying opportunities in today’s uncertain market, as well as highlight those shares I feel you should hold… and those I feel you should sell!

I’m assessing every share on five different measures. Here’s what I’m looking for in each company:

1. Financial strength: low levels of debt and other liabilities;

2. Profitability: consistent earnings and high profit margins; 

3. Management: competent executives creating shareholder value;

4. Long-term prospects: a solid competitive position and respectable growth prospects, and;

5. Valuation: an under-rated share price.

A look at British Sky Broadcasting Group

Today I’m evaluating British Sky Broadcasting Group (LSE: BSY), a British multichannel, multiplatform pay television services provider, which currently trades at 827p. Here are my thoughts:

1. Financial strength: The company is in excellent financial health. Net debt is only £1.1bn and comfortably covered by cash flow from operations of £1.8bn; interest cover is a hefty 17 times; and the company has generated more than £800m in free cash flow for the past 4 years.

2. Profitability: BSkyB has been one of most successful companies in the FTSE 100 for the past 10 years. Revenue per share and operating profit per share has doubled, while adjusted earnings per share and dividend per share has increased threefold and fivefold, respectively.

Recently, the company posted record results for the 12 months ending 30 June 2013. Revenue was up 7% to £7.2bn, operating profit increased by 9% to £1.3bn, and basic earnings per share grew 18% to 60p. In addition, the company added 3.3 million new subscriptions, for a total of 32 million.

3. Management: Jeremy Darroch has been BSkyB’s CEO since taking over from James Murdoch in Dec 2007. Prior to that, he was the company’s CFO from 2004 to 2007. He has successfully transformed BSkyB from a pay-TV provider to a triple-pay provider of television, telephony and broadband services and, under his helm, the company achieved its target of reaching 10 million subscribers.

4. Long-term prospects: BSkyB has dominated the UK pay-TV market for years offering the best content such as major sports events like rugby, football and cricket; and movies and television shows featuring Hollywood blockbusters and premium US drama along with original British productions.

It is the UK’s largest pay television service provider with over 10 million subscribers and has rapidly grown its paid-for-subscription products from 14 million in 2008 to 32 million today. Also, it has broadened its product offerings with mobile TV and video online demand and is the UK’s fastest growing broadband and telephone service provider with already around 4.9 million customers.

However, the company faces heavy competition in the coming years. Just recently, BT Group had acquired a share of the rights to Premier League football television coverage, which include the rights to 38 live games. Also, it struck a deal with Virgin Media allowing Virgin Media cable customers free access to BT’s sport offerings. Furthermore, over the top (OTT) video providers such as Google TV, Apple TV, Netflix and Amazon‘s Lovefilm could potentially take away market share.

5. Valuation: Shares are trading at a forward price-to-earnings (P/E) ratio of 14, moderately below its 10-year median P/E of 18. It also returns a prospective dividend yield of 3.6%, covered 2 times.

My verdict on British Sky Broadcasting Group

For the past decade, BSkyB was able to dominate the UK television space virtually uncontested. However, with increasing competition, this will be more difficult to do than in previous years. For one, the cost of acquiring the rights to premium content could increase –which already has happened as BSkyB had to pay 40% more for its latest Premier League deal. Also, the company will have to spend more to fend off competition, which could squeeze margins. More importantly, the company could lose its lock on some of its major offerings, which has been the source of its competitive advantage.

Nevertheless, I think it will be very hard to dislodge BSkyB from its perch atop pay-TV. It still offers the best content and its new services have rapidly grown, which could provide it with future growth opportunities. Moreover, the company is trading at a discount relative to both its historical P/E and to the wider market.

 So overall, I believe British Sky Broadcasting Group at 827p looks like a buy.

More FTSE opportunities

As well as British Sky Broadcasting Group, I am also positive on the FTSE shares highlighted in “8 Dividend Plays Held By Britain’s Super Investor“. This exclusive report reveals the favourite income stocks owned by Neil Woodford — the the City legend whose High Income fund turned £10,000 into £193,000 during the 25 years to 2012.

The report, which explains the full investing logic behind Mr Woodford’s dividend strategy and his preferred blue chips, is free to all private investors. Just click here for your copy. But do hurry, as the report is available for a limited time only.

In the meantime, please stay tuned for my next verdict on a FTSE 100 share.

> Zarr does not own any share mentioned in this article.

More on Investing Articles

A graph made of neon tubes in a room
Investing Articles

3 dividend shares tipped to increase payouts by 40% (or more) by 2028

Mark Hartley examines the forecasts of three dividend shares expected to make huge jumps in the coming three years. But…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A stock market crash could be a massive passive income opportunity

Passive income investors might be drawn towards the huge dividend yields on offer in a stock market crash. But is…

Read more »

Transparent umbrella under heavy rain against water drops splash background.
Investing Articles

Legal & General yields 8.9% — but how secure is the dividend?

Legal & General has increased its dividend per share again and launched a massive share buyback. The City seems lukewarm…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Up 345% with a P/E of just 13.8! I’m betting my favourite FTSE 250 stock keeps smashing it

Harvey Jones celebrates a brilliant recovery play as this beaten-down stock comes roaring back into the FTSE 250. Can its…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Growth Shares

Is this the best opportunity this year to buy the FTSE 100 dip?

Jon Smith explains the reasons behind the dip in the FTSE 100 in recent weeks, but outlines why it could…

Read more »

Portsmouth, England, June 2018, Portsmouth port in the late evening
Investing Articles

Is the party over for the FTSE 100 – or not?

Christopher Ruane sees reasons to be concerned about the direction of travel for the FTSE 100 in coming months. So,…

Read more »

Solar panels fields on the green hills
Investing Articles

This ultra-high-yield UK stock just cut its dividend by 50%! Time to buy?

Normally a dividend stock cutting its payout in half is a sign to run for the hills. But does the…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Seeking stock market bargains? 3 dividend stocks with 5%+ yields to consider

Looking for high-yield dividend heroes? Royston Wild reveals three stock market bargains he thinks are too cheap to ignore right…

Read more »