“Sell Everything Now Before The Crash!”

They ignored the doom and gloom… and multiplied their money six-fold on household-name blue chips!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Let me start by apologising for the sensational headline.

But it seems hardly a day goes by now without some dire warning dropping into my inbox.

After all, if it’s not the end of Britain, the end of QE or the end of the Chinese growth miracle…

…then it’s the housing market going bust, the eurozone going bust or the banking sector going bust that’s going to thump the market and send all of our portfolios down the plug hole.

It can be scary stuff.

And I must admit, there are times when I wonder if the doom-mongers are right.

All-round wealth destruction on a cataclysmic scale

I mean, we all know the economy, bank sector and housing market are propped up by rock-bottom interest rates and QE – which surely can’t last forever.

So what will happen when the money printing stops?

Well, a mere suggestion of ‘tapering’ from Helicopter Ben during May caused the market to drop about 10% within the following few weeks…

…which puts into perspective what might happen to shares if the global economy really does take a turn for the worse.

In fact, the FTSE fell more than 100 points one day alone last week as investors fretted once again about the end of QE.

And when you consider…

  • that the market has enjoyed a very good run during the past twelve months;
  • that many blue chips are trading close to 52-week highs, and;
  • that many investors are nervously sitting on large profits and would hate to see their paper gains evaporate overnight…

…then it’s understandable how easily the doom-mongers can grab our attention with dark tales of market crashes, economic nightmares and all-round wealth destruction on a cataclysmic scale.

Sell your portfolio, run to the bunker and never touch a share ever again

But let me put all today’s worries, anxiety and gloom into perspective.

In fact, allow me to take you back to the end of 1999, a time when the FTSE 100…

  • had doubled during the previous five years;
  • had almost hit 7,000, and;
  • was trading at around 30 times earnings.

Back then, most investors were very optimistic, with the index thundering higher and the economy seemingly in good health.

And yet, in retrospect…

…the end of 1999 was a terrible point to invest generally in shares (though not many people realised it at the time).

Indeed, had you been told during late 1999 what was to actually happen during the next 13 years…

  • that the FTSE 100 would not go any higher;
  • that there’d be TWO savage bear markets when the index would drop 50%;
  • that terror attacks on New York would prompt a second Gulf war;
  • that oil would surge from $20 to $147 a barrel;
  • that banks would go bust and require a multi-billion pound government bailout…

…you’d be forgiven for selling your entire portfolio, running to the nearest bunker and never touching shares ever again.

However – and I know this is difficult to believe – even at the end of 1999, life-changing fortunes were being created by ordinary investors carefully buying ordinary shares.

They made more than SIX times their money

Let me give you just three examples.

I’ve prepared this chart, which shows the meteoric share-price performances of British American Tobacco, Next and Reckitt Benckiser since the end of 1999:

graph

Source: Capital IQ

Now, these three names were well-known companies back in 1999 and anyone smart enough to spot their potential could have since made more than SIX times their money…

…despite the awful time for the markets that followed.

(And don’t get me started on smaller wonder-stocks such as Randgold Resources, Goodwin and Domino’s Pizza

… up 40 times, 38 times and 23 times respectively since the end of 1999!)

The market truths the doom-mongers will never tell you

After writing for Motley Fool during every one of the last 13 years, I want to share with you three investing truths that the doom-mongers will never tell you:

  • Nobody can predict the future with accuracy
    Nobody forecast anything about Gulf wars, oil spikes and banking crashes back in 1999.
  • There’ll always be a reason not to buy shares
    Enron, Railtrack, Greece, SARS, bond yields, government elections, the national debt, Japanese earthquakes… the list has never stopped growing.
  • There are always enormous winners out there, just waiting to be bought – whatever the doom-mongers tell you is around the corner
    See that share-price chart of BAT, Next and Reckitt, above.

Opportunities for enormous stock-market profits are out there right now

Just so you know, I never waste any time reading all the dire warnings that drop into my inbox.

Sell everything now? Market carnage coming soon? Your pension will be obliterated?

Delete. Delete. Delete.

Truth is, I have long since given up working out the consequences of the recession, the money printing and the euro.

Instead I just simply concentrate on buying good companies at cheap valuations to hold for the long term.

You see, even though there may be plenty of reasons to be worried right now…

…and even if the economy, QE and the eurozone do create a few more savage bear markets during the next 13 years…

…life-changing fortunes will still be enjoyed by ordinary investors carefully buying ordinary shares.

Just ask anyone who multiplied their money six-fold on household names such as BAT, Next and Reckitt…

…who’ve paid no attention to any gloom and doom over the years…

…but instead simply held on to their shares, knowing they have backed top-notch businesses with dependable earnings and respectable prospects.

Trust me, similar quality opportunities for enormous stock-market profits are out there right now – whatever the frightening messages in your inbox are saying.

All you need to do is just ditch the doom-mongers, delete the dire warnings… and use the Motley Fool to help find the potential winners.

You can capture higher yields and possibly faster growth by alighting on the large-caps spotlighted in this this exclusive dividend wealth report

You see, the report reviews a number of particularly attractive buying possibilities within the FTSE 100, with each opportunity offering a rich mix of defensive prospects, reliable growth and dependable dividends.

Just click here for this dividend report — it’s free.

> Maynard does not own any share mentioned in this article.

More on Investing Articles

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Up 40% this year, can the Vodafone share price keep going?

Vodafone shareholders have been rewarded this year with a dividend increase on top of share price growth. Our writer weighs…

Read more »

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

With Warren Buffett about to step down, what can investors learn?

Legendary investor Warren Buffett is about to hand over the reins of Berkshire Hathaway after decades in charge. How might…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

I asked ChatGPT for the perfect passive income ISA and it said…

Which 10 passive income stocks did the world's most popular artificial intelligence chatbot pick for a Stocks and Shares ISA?

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How I generated a 66.6% return in my SIPP in 2025 (and my strategy for 2026!)

By focusing on undervalued, high-potential stocks, this writer achieved market-beating SIPP returns in 2025 – here’s how he aims to…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

New to the stock market? Here’s how you can give yourself a huge advantage

Stock market crashes can make buying shares intimidating. But investors don’t need specialist skills or knowledge to give themselves a big…

Read more »