Why Wm. Morrison Supermarkets plc Is On My Watch List

Wm. Morrison Supermarkets plc (LON: MRW) might have some appeal for those interested in deep value.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There are no points for original ideas in investing. It only matters if your ideas are any good or not. The proof of that shows in your returns.

It isn’t any secret — backed by many academic studies — that dividend stocks outperform the market over the long term. When stock prices fail to reward — as they have done this year, with the FTSE 100 declining 2% — dividends give investors a regular income stream and, most importantly, a reason to stay invested.

Day to day the market has a 50% chance of moving up or down, but a smart investor — with a time horizon of 20 years or more — will at worst see low single-digit upside on a diversified share portfolio.

All the more reason to hug your income shares.   

morrisonsWe’re in a fierce bear market for the UK’s supermarkets. Morrisons (LSE: MRW) (NASDAQOTH: MRWSY.US), the number four contender, has lost 35% of its value in 2014. In August shares of the iconic retailer sunk to a five-year low. There’s nothing to suggest the shares won’t get cheaper, with a skittish market stampeding for the exits after each new trading statement.

Should we generally pay any attention to markets? I’m interested in buying great companies, and don’t especially care what anybody else is doing — except in one instance. There’s money to be made when a great company trades below its fair value, so my attention is piqued when I believe investors may be panicking.

The problem is that it’s not just investors who have hit the panic button. Morrisons’ management initiated a price war, but sales have yet to pick up. Like-for-like turnover fell 5% in the half year. “We’re lowering prices in a very difficult market. It’s going to take time,” the firm said. 

It isn’t that Morrisons needs to compete directly on price with the likes of Aldi and Lidl. The offering at Morrisons is far superior, with more choice and an emphasis on fresh produce. It  comes down to striking a balance between sales and profitability, and Morrisons has yet to find the right price level.

The economy showed some encouraging green shoots in 2013, with nearly half of consumers saying they felt positive about their finances. However, there’s a significant economic divide between the south of the UK and the north — the latter being Morrisons homeland.

Will consumers return to Morrisons’ stores when economic growth spreads north? The Warren Buffett quote, “If you wait for the robins, spring will be over” resonates here.

Although the +7% dividend yield may raise alarm bells, the business remains highly cash generative, and there should be sufficient cover. But this isn’t an investment without considerable risk, which means there’s potential for a higher payoff for turnaround investors.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Mark Stones has no position in any shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Company Comment

Hand of person putting wood cube block with word VALUE on wooden table
Company Comment

Value has been building behind the Diageo share price

Despite the business growing, the Diageo share price first reached its current level just over 19 months ago and hasn't…

Read more »

Older couple walking in park
Investing Articles

5 stocks to buy for high and rising dividend income

I can see a host of shares to buy on the FTSE 100 offering me exceptional levels of income. Here…

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

I don’t care if FTSE 100 shares fall further, I’m buying them today

I'm happy to go shopping for FTSE 100 shares today, even though I accept that they could have further to…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

Rolls-Royce shares are down 18% in a month and I’m finally going to buy them

Investors who bought Rolls-Royce shares have been repeatedly disappointed, but I'm willing to take a chance on them before they…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

How I’d invest £10k in a Stocks and Shares ISA today

Now looks like a good time to buy cheap FTSE 100 shares inside a Stocks and Shares ISA. These are…

Read more »

Black father holding daughter in a field of cows
Investing Articles

Today’s financial crisis is the perfect moment to buy cheap shares

I'm building a portfolio of FTSE 100 stocks by purchasing cheap shares whenever I see an opportunity. There's a good…

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

I’d buy Tesco shares in October to bag their 5.4% yield 

Tesco shares have fallen lately but I think this makes them attractively valued for a dividend stock I would aim…

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

I would do anything to hold Diageo in my portfolio (but I won’t do that)

Diageo is one of my favourite stocks on the entire FTSE 100 and I'd love to hold it, but one…

Read more »