2 Ways To Find Winning Shares

It can turn a company with mid-single digit growth potential into a 10%-plus grower.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As I’m sure you know, index trackers offer great returns by matching the market at a reasonable cost.

And for many investors they’re the perfect investing solution.

But if you have a passion for the stock market, it’s possible to do better than the market by building your own portfolio with individual shares.

There are many strategies for finding market-beating investments, but there are four that I prefer. I’m going to discuss two of them today and will follow up with the other two next month.

Like most investors at the Motley Fool, I believe investing for the long term is the most rewarding and practical.

So as I lay out my thinking on:

1) scooping up industry leaders in a panic and

2) identifying companies going through a transition,

…remember I’m looking out two-to-three years in the future at what I believe these companies will become.

Buy strength when there’s panic in the streets

Every few years, investors always seem to work themselves into a frenzy about a real or perceived danger that they believe will change everything for the worse.

Almost every year, at least one industry goes through such an upheaval, and this year it’s been anything connected to commodities. Whether you look at oil and gas producers, fertilizer companies or gold miners, you can easily find shares 30% or more off their highs.

This might surprise you, but more often than not, there is good reason to be broadly concerned during these sector upheavals. And there is usually good reason to be very concerned about businesses in troubled sectors that have weak balance sheets.

But in the long term, the stronger players generally win out during these upheavals.

The way to find successful investments in this situation, then, is to focus in on the companies with the strongest competitive positions.

These companies will generally enjoy the lowest cost of production, the strongest balance sheets and in some cases the highest returns on capital.

Their profits and related measures may very well be declining, but their competitors are likely to be in much worse shape. In time, the strong should survive, take market share and then flourish as competitors fall by the wayside.

Look for companies in transition

My second strategy is a little more complicated, but it is an all-weather approach.

There are always businesses making changes to their strategies, executives or operations.

Often, you can tell if a management change is a clear positive or negative right away. If not, they tend to be clear once the new man unveils his strategy.

I must admit, strategic and operational changes are a little more nuanced. Nonetheless, every time I come across a company going through some sort of change, I log its ticker in a spreadsheet and then wait to see what happens.

Sometimes the market will react positively to the changes, only to cool off later. Alternatively, the uncertainty that comes with change may cause investors to start selling right away. Either way, an opportunity often develops.

I’ve found that a couple of types of transitions tend to work out well

The first is when companies sell one or more subsidiaries that represent, say, a quarter or more of revenues or profits, but with margins lower than the rest of the group.

Often the division being sold has a weak competitive position, and if it requires substantial capital investments that’s even better for me.

True, the disposal will lead to a short-term dip in total group sales and profits, but what’s left is typically a higher-margin business with better earnings quality and often better growth potential.

US chemicals producer Rockwood Holdings is an example of a company shedding divisions and reducing its focus to where it sees its greatest strength.

So far the market loves Rockwood’s strategy, but the chemicals industry is still cyclical and investors can be fickle with such companies — I think this stock is one to keep an eye on.

It can turn a company with mid-single digit growth potential into a 10%-plus grower

The other type of transition I’ve found works well involves companies focused on small acquisitions that fill gaps in their product line-ups. This approach can give such companies access to new customers and/or new countries, to which their entire product lines can then be sold to.

In my experience, this type of transition can turn a company with mid-single digit growth potential into a 10%-plus grower.

In fact, the strategy has been employed well by Essentra during the past few years and, given the fragmented nature of the industries Essentra operates in, I think there’s room for this mid-cap to continue bolstering its growth via acquisition.

Buying and integrating businesses is still a risky strategy, however. So it’s important to make sure the acquiring company is keeping its debt load manageable, its return on invested capital stable and its cash flow growing. If these measures are consistently deteriorating, consider it a red flag.

And be careful with companies making large acquisitions — I generally recommend staying away from firms acquiring 30% or more of current turnover. And I steer well clear if the company is making a large acquisition in a completely different industry.

Substantial rewards for patient investors

Investors tend to focus on recent sales and earnings growth as indicators of winning investments, but trying to understand what is going to happen in the next two years is much more important than what has happened in the last two years.

Companies going through substantial changes, and industries in recession, are two areas where a willingness to look at less conventional ideas can lead to substantial rewards for patient investors.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

> The Motley Fool has recommended shares in Essentra.

More on Company Comment

Hand of person putting wood cube block with word VALUE on wooden table
Company Comment

Value has been building behind the Diageo share price

Despite the business growing, the Diageo share price first reached its current level just over 19 months ago and hasn't…

Read more »

Older couple walking in park
Investing Articles

5 stocks to buy for high and rising dividend income

I can see a host of shares to buy on the FTSE 100 offering me exceptional levels of income. Here…

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

I don’t care if FTSE 100 shares fall further, I’m buying them today

I'm happy to go shopping for FTSE 100 shares today, even though I accept that they could have further to…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

Rolls-Royce shares are down 18% in a month and I’m finally going to buy them

Investors who bought Rolls-Royce shares have been repeatedly disappointed, but I'm willing to take a chance on them before they…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

How I’d invest £10k in a Stocks and Shares ISA today

Now looks like a good time to buy cheap FTSE 100 shares inside a Stocks and Shares ISA. These are…

Read more »

Black father holding daughter in a field of cows
Investing Articles

Today’s financial crisis is the perfect moment to buy cheap shares

I'm building a portfolio of FTSE 100 stocks by purchasing cheap shares whenever I see an opportunity. There's a good…

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

I’d buy Tesco shares in October to bag their 5.4% yield 

Tesco shares have fallen lately but I think this makes them attractively valued for a dividend stock I would aim…

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

I would do anything to hold Diageo in my portfolio (but I won’t do that)

Diageo is one of my favourite stocks on the entire FTSE 100 and I'd love to hold it, but one…

Read more »