Yielding over 7%, this FTSE 100 dividend stock still looks dirt cheap to me

Buying this FTSE 100 (INDEXFTSE:UKX) dividend stock could be a worthwhile move in my opinion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100’s rise since the start of the year has not caused all of its constituents to trade on high valuations. Indeed, there are still a number of large-cap shares that offer low ratings, as well as impressive dividends that could rise over the long run.

As such, now could be a good time to buy such stocks while they offer high total return prospects. In fact, selling higher-rated shares and recycling the capital into cheaper stocks could be a sound strategy.

With that in mind, here is a 7%+ yielding FTSE 100 share that could be worth buying today, as well as a FTSE 250 stock that appears to have an unfavourable valuation.

British American Tobacco

Tobacco stocks have been highly unpopular over the last few years, with changing regulations causing companies such as British American Tobacco (LSE: BATS) to record share price declines. This means that the stock now has a dividend yield of over 7%, while it is expected to raise dividends at a rapid rate over the medium term.

In fact, the company’s dividend appears to be highly affordable. It is covered 1.5 times by profit, while earnings growth of 9% is forecast for the current year. This indicates that there could be scope for a continued rise in dividends as the business raises prices on cigarettes and invests in the development of reduced-risk products.

Although the tobacco industry does not offer the defensive appeal that it did a few years ago, with cigarette volumes likely to remain under pressure, the increasing popularity of e-cigarettes presents a growth opportunity. With British American Tobacco having a strong position in the next-generation products industry, and the stock trading on a price-to-earnings (P/E) ratio of 9, it seems to offer scope for capital growth and income investing potential.

Softcat

While British American Tobacco appears to offer excellent value for money, FTSE 250-listed provider of IT infrastructure products and services, Softcat (LSE: SCT), seems to be overpriced. The company’s shares have risen by 59% since the start of the year, and now trade on a P/E ratio of 32.

The company’s trading update released on Monday showed that it is performing well, with it delivering strong year-on-year growth across all income and profit measures. Its growth is broad-based, with different technology areas and customer segments delivering increases. As such, it is set to beat expectations for the full year.

However, a strong performance from Softcat from a business perspective may not be replicated in a rising share price. Its valuation appears to have become overly generous, with a forecast rise in net profit for the current year of 5% suggesting that its share price could come under pressure over the near term. As such, now may be a good time to pivot towards undervalued shares within the FTSE 350.

Peter Stephens owns shares of British American Tobacco. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
Investing Articles

Here’s how long-term investors can benefit from a stock market crash

Does the Bank of England really think there's a stock market crash coming? Even if they do, they still have…

Read more »

Portrait of a boy with the map of the world painted on his face.
Investing Articles

Why is everyone selling ITM Power shares?

ITM Power shares were the 'number one most sold' last week. What on earth is going on with this green…

Read more »

Stack of one pound coins falling over
Investing Articles

Want to build a high-yield share portfolio for dividend income? 3 things to watch

A high yield can be very tempting -- and sometimes it can turn out to be very lucrative too. But…

Read more »

The Troat Inn on River Cherwell in Oxford. England
Investing Articles

Down 10% already this year, is there any hope for the Diageo share price?

Diageo shares have not had a positive start to 2026, unlike the wider FTSE 100 index. Our writer is hanging…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Up 28% in under a month, is Nvidia stock taking off again?

Close to an all-time high, our writer still sees many things to like about Nvidia stock. But is the current…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Is this news a minor development for Greggs shares – or potentially a major one?

Could stopping some sausage rolls being stolen really make much difference for Greggs shares? Our writer explains why he sees…

Read more »

The Mall in Westminster, leading to Buckingham Palace
Investing Articles

1 top ETF yielding 4.6% to consider for a £20,000 Stocks and Shares ISA

Our writer highlights an exchange-traded fund that new Stocks and Shares ISA investors could consider to get the passive income…

Read more »

Young woman holding up three fingers
Investing Articles

3 ways to try and build wealth using a Stocks and Shares ISA

An ISA can help someone try and grow their financial resources, in more ways than one. Christopher Ruane explains how…

Read more »