Is this 7%+ FTSE 250 dividend yield a beautiful bargain or a value trap?

Royston Wild considers whether the risks facing this FTSE 250 (INDEXFTSE: MCX) income stock are really worth the hassle.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The last time I covered Bonmarche (LSE: BON) it was still suffering from the fallout of a disastrous trading update in January that sent its share price tanking.

Back then the niche clothing retailer advised that total like-for-like sales had sunk 6.9% during the third fiscal quarter. Its market value may have clawed back some of its losses since then but market conditions has become no less challenging.

Indeed, Bonmarche’s April update showed a 7.4% decline in comparable revenues during Q4 as store sales continued to fall. Trading conditions are unlikely to improve any time soon, either, as the economic and political cloud hanging over the Britain seems likely to remain for a very long time to come.

Yield jumps to almost 8%

Those fearful over a prolonged crush on the UK retail sector may want to give Bonmarche the cold shoulder, particularly in the wake of more troubling retail sales data.

Just today, the latest BDO high street sales tracker showed like-for-like retail store sales fell 1.7% in June, the fifth drop in a row and — worryingly for the clothing segment especially as fashion retail sales on a comparable basis dropped 2.3%.

While the BDO noted that non-store (online) like-for-like sales jumped 10.9% last month, this was the smallest increase since December 2015.

Some would argue that Bonmarche’s ultra-low forward P/E ratio of 7.7 times reflects its risky earnings outlook and the possibility of forecast downgrades. While this is true, share pickers must be prepared to accept some more share price pain in the current climate.

On the plus side, a predicted 11% earnings rise in the year to March 2019 means that the predicted 7.6p per share dividend, a figure that yields an eye-popping 6.8%, is covered 1.9 times by anticipated profits.

What’s more, the 8.5p reward forecast for fiscal 2020 is also covered just shy of the accepted safety benchmark of 2 times, thanks to the expected 12% earnings jump. This anticipated dividend also yields a formidable 7.6%.

Bonmarche also has no net debt on the balance sheet and has a robust £4.3m of net cash on hand to help it meet these near-term forecasts.

A big but…

I’m still not tempted to invest in the FTSE 250 business today, however. Unlike many of the country’s niche clothing retailers such as N Brown, the mix of competitive pressures and broader crimping of consumer spending power has caused Bonmarche’s group revenues to slip more recently, declining 2.1% in fiscal 2018 to £186m.

In the long term I still believe that the company’s decision to cater to the ‘mature female’ segment should still deliver decent profits growth, as should efforts to beef up its position in the online marketplace (sales generated through cyberspace leapt 34.5% last year).

But given Bonmarche’s inability to ride out the current storm battering the high street, and the possibility of a prolonged sales slump, I’m more than happy to splash the cash on other income stocks like those described below.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Happy couple showing relief at news
Dividend Shares

I was right about the Lloyds share price! Next stop 125p?

The Lloyds share price has had a terrific 12 months, leaping by 49%. But even after plunging from its 2026…

Read more »

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »

Investing Articles

How much do you need to invest each month into FTSE 100 shares to aim for a million?

Simply by putting a few hundred pounds a month into FTSE 100 shares, how might someone aim to become a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£10,000 invested in BAE shares at the beginning of 2026 is now worth…

Paul Summers tips his hat to those who invested in BAE Systems shares when markets opened back up in January.…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What size ISA do you need for £250-a-week retirement income?

Harvey Jones outlines the advantages of investing in a Stocks and Shares ISA rather than leaving money in cash, and…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

£5,000 invested in Legal & General shares 5 years ago is now worth…

Harvey Jones crunches the numbers to show how much an investor would have earned from Legal & General shares lately,…

Read more »