One super growth stock I’d buy before J Sainsbury plc

Royston Wild reveals a London stock with superior profits potential to J Sainsbury plc (LON: SBRY).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A combination of falling real wage growth and rising fears over the domestic economy continues to exert crushing pressure across the UK retail sector.

Britain’s established grocers like J Sainsbury (LSE: SBRY) have long been under the cosh however, stretching back the days of the 2008/09 recession when economic pressure then forced customers into the arms of the discount chains.

And with customers realising they can now get more for less, the likes of Sainsbury’s have found themselves scrambling to stop their customer bases eroding.

But value isn’t the only retail trend to emerge in the past few years, of course. Indeed, the exploding e-commerce phenomenon has also shaken up the high street, and can offer plenty of opportunity for canny investors. And in this regard I reckon fashion retailer Boohoo.Com (LSE: BOO) has what it takes to generate stunning returns.

Recovery still shelved

The struggles facing Sainsbury’s were underlined by today’s full-year financial release, the country’s second-largest supermarket advising that like-for-like sales (excluding fuel) fell again during the period to March 2017, this time by 0.6%.

As a consequence pre-tax profits at the London firm fell 8.2% year-on-year, to £503m.

And alarmingly Mike Coupe warned that “the market remains competitive and the impact of cost price pressures remains uncertain.”

One bright spot for Sainsbury’s however, was the resolute performance of its recently-acquired Argos catalogue business. Total sales here rose 4.1% year-on-year, while like-for-like sales at outlets in Sainsbury’s supermarkets soared between 20% and 30%.

So it comes as no surprise that Sainsbury’s plans to accelerate the introduction of 250 Argos Digital outlets into its supermarkets to March 2019, up from 59 at present.

But the success of Argos cannot hide the escalating problems Sainsbury’s faces at its core operations (the Argos arm accounts for just 13% of profits, after all). Indeed, rampant expansion by the likes of Aldi and Lidl, combined with the cost pressures created by the falling pound, look set to keep profits on the back foot.

So the City expects Sainsbury’s to print a fourth successive earnings decline in fiscal 2018, a 5% drop currently being expected. And given that this bottom-line stress looks likely to last long into the future, I reckon the grocer’s forward P/E ratio of 14.3 times is far, far too expensive.

In fashion

Those looking to get in on Britain’s retail sector would be better served by investing in Boohoo.Com, in my opinion.

While the company’s elevated valuation may put off some share pickers (Boohoo sports a forward P/E ratio of 69.1 times right now), I reckon this is fair value given the online giant’s exceptional growth outlook. Indeed, it is expected to generate growth of 25% in the year to February 2018 alone.

The company saw pre-tax profit climb 97% during fiscal 2017, it announced last week, to £30.9m, as rampant sales growth abroad drove revenues 51% higher to £294.6m.

Boohoo saw the number of active customers on its books rise 29% last year to a staggering 5.2m, and improvements to its digital platforms across the globe, as well as huge investment in its warehousing facilities, promise to keep sales streaming in across the group. I reckon the business is one of Britain’s hottest retail picks at the moment.

Royston Wild has no position in any shares mentioned. The Motley Fool UK has recommended boohoo.com. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

Starting with nothing? Here’s why now is the perfect time to start building a passive income

Many are worried that 2026 might be a bad time to start investing in stocks and shares. Our Foolish author…

Read more »

ISA coins
Investing Articles

Decided not to bother with a Stocks and Shares ISA? You might be missing these 3 things!

With a fresh annual allowance for contributing to a Stocks and Shares ISA upon us, what might people who don't…

Read more »

GSK scientist holding lab syringe
Investing Articles

Why is everyone buying GSK shares?

GSK shares have been outperforming the FTSE 100 in 2026. Paul Summers takes a closer look and asks whether this…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£10,000 invested in easyJet shares at the start of 2026 is now worth…

Anyone buying easyJet shares will have endured a rough ride since January. Paul Summers wonders whether things could get even…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

5 years ago, £5,000 bought 2,645 Barclays shares. But how many would it buy now?

Despite delivering an impressive return since April 2021, Barclays' shares have lagged the FTSE 100's other banks. James Beard considers…

Read more »

Side of boat fuelled by gas to liquids, advertising Shell GTL Fuel
Investing Articles

5 years ago, £5,000 bought 354 Shell shares. But how many would it buy now?

When it comes to Shell’s numbers, most of them are impressive. And it’s no different when looking at the recent…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I asked ChatGPT if I should buy Aviva, Diageo or BAE Systems stock and it said…

Aviva, Diageo and BAE Systems shares are popular FTSE 100 picks. But which of the three does ChatGPT like the…

Read more »

Tesla car at super charger station
Investing Articles

SpaceX’s IPO threatens to leave the Tesla share price on the forecourt

As Elon Musk starts fuelling the engines for a SpaceX IPO, could the Tesla share price get left in the…

Read more »