Will Sports Direct International Plc, Genel Energy PLC and Tesco PLC Become Comeback Kings?

Will Sports Direct International Plc (LON:SPD), Genel Energy PLC (LON:GENL) and Tesco PLC (LON:TSCO) Become Comeback Kings?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Contrarian investing is one of the hardest strategies in the stock market. To be a contrarian investor you must bet against the market and momentum by looking for real value. Today I’m looking at whether these three beaten down stocks can stage a  comeback and make investors some money. 

Genel Energy

The Kurdistan-focused oil producer Genel Energy (LSE: GENL) has been under immense pressure due to falling oil prices. Combine that with the volatility and unpredictability of operating in war torn Kurdistan and you can see why its shares are at all time lows.

Cash balances are over $450m and the company is receiving $25m a month from export sales. The company produces 76,000 bopd at production costs of less than $2/bbl from the world class Taq Taq and Tawke fields. Genel has a strong enough balance sheet to see off this low oil price environment and the extremely low cost production will provide enough cash flow to keep investing in the assets. There will also be some appraisal drilling this year, this may provide a much needed catalyst for the share price to rise.

Tesco

Tesco (LSE: TSCO) is one of the UK’s most covered and favourite stocks. The Christmas trading update had much to be optimistic about, with UK like-for-like sales growth of 2.1% and international like-for-like sales growth of 4.1%. The shares trade on a lofty 20.5 PE ratio, but despite this Tesco’s shares have performed well over the last month and are up 19%.

The company operates in a hugely competitive sector and must keep investing just to retain market share and keep profits stable. Analysts see Tesco shares drifting in the next few years, as Aldi and Lidl keep gaining market share from the larger supermarkets. I think Tesco shares are probably one to avoid. 

Sports Direct

Sports Direct (LSE: SPD) has also been in the news recently and its shares are down 37% over the last year. Profit warnings and negative media coverage has marked the price down and shares are beginning to look quite cheap. Currently the shares trade on a PE of only 10.2 and have fallen 50% from the 52-week high.

The discount sports retailer has good recovery prospects in the future and should there be any recovery in trading for the company then the share price has room to grow. Even Odey Asset Management has added to its position after criticising the company last year, which may indicate the shares are now good value. 

Overall, these three stocks have good turnaround potential. All have weaknesses, but also strengths that should help in the future. When contrarian strategies work there can be some stunning returns to be made and one of these three beaten-down stocks could just well be a winner.

Jack Dingwall has no position in any shares mentioned. The Motley Fool UK has recommended Sports Direct International. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two white male workmen working on site at an oil rig
Dividend Shares

More oil wobbles as the BP share price dives 7% in a day!

The BP share price has been wildly volatile in 2026, bouncing around with each new move in the US-Iran war.…

Read more »

British bank notes and coins
Investing Articles

Meet the 9.6%-yielding income share that could keep growing its payout!

This income share yields close to 10% -- and has grown its dividend per share year after year for well…

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

When will Barclays shares hit £10?

Barclays shares were close to £1 not so long ago, but could they do the unthinkable and make it to…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

easyJet shares have bounced back before. On a P/E ratio of 6, could they do it again?

Our writer thinks easyJet shares could turn out to be a terrific bargain from a long-term perspective. So is he…

Read more »

Stack of British pound coins falling on list of share prices
Investing Articles

Could National Grid shares offer me a dividend that won’t be hurt by inflation?

National Grid aims to inflation-proof its dividend per share with a policy of annual rises that match inflation. Is our…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Here’s what happened to £1,000 invested in the past 2 stock market crashes

History may not repeat itself, but our writer reckons there are lessons to be learned from what recent stock market…

Read more »

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

Here’s how the HSBC share price reached an all-time high… and what might be next

HSBC’s record share price reflects a strong rebound in profits and investor confidence, but future gains may be bumpier from…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Investors tempted by beaten-down Diageo shares should mark 6 May on their calendars now

Diageo is a top British blue-chip but its shares have come under fire in recent years. Harvey Jones hopes investors…

Read more »