Why SSE PLC Is A ‘Buy’ Despite The BBC’s Relentless War On Its Billing Practices

Although the BBC seems to be hell-bent on waging a seemingly never-ending war on SSE PLC (LON: SSE), I still think that it is worth buying.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It feels as though whenever I catch the BBC news in the evening, there is a story criticising the billing practices of utility companies such as SSE (LSE: SSE) (NASDAQOTH: SSEZY.US). The news item is almost wholly biased towards the viewpoint of the consumer, who continually complains about the cost of electricity and other utilities as well as the lack of transparency in the pricing structure.

Indeed, you would be hard-pressed to deduce from the news stories that many pensioners and pension funds are heavily invested in utilities such as SSE. What SSE takes with one hand, it gives back with the other.

Furthermore, the BBC often forgets to mention that the regulator, Ofgem, sets the pricing structure and framework within which utilities must operate. Onerous capital expenditure requirements set by the government to improve the UK’s green credentials mean that prices are likely to only go one way in future.

This is not the fault of the utility companies; they exist to serve their shareholders — all of whom are only too happy to receive an impressive yield of 5% when interest rates are at historic lows. Indeed, such a yield puts SSE at number 6 on the list of highest-yielding FTSE 100 stocks.

In addition, another major attraction of SSE is its commitment to match its dividend per share growth to RPI in future. This means that if quantitative easing and low interest rates do cause higher inflation in future years, shareholders will see the real value of their income protected.

Of course, for such a commitment, new investors must pay a slight premium to the market. SSE’s price-to-earnings (P/E) ratio is currently 14.6, which is slightly above the FTSE 1000 (13.7) but in line with the utilities industry group (14.5). For me, such a price is worth paying despite what the BBC’s ‘holier-than-thou’ news team may think of it.

Of course, you may be looking for other ideas in the FTSE 100 and, if you are, I would recommend this exclusive wealth report which reviews five particularly attractive possibilities.

All five blue chips offer a mix of robust prospects, illustrious histories and dependable dividends, and have just been declared by The Motley Fool as “5 Shares You Can Retire On“.

Simply click here for the report — it’s completely free!

> Peter does not own shares in SSE.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

More on Investing Articles

Tanker coming in to dock in calm waters and a clear sunset
Investing Articles

Up 14% in a day! Is this embattled FTSE 250 company on the road to recovery?

The sudden price surge in a lesser-known FTSE 250 stock caught my attention today. I decided to find out what’s…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Is this FTSE growth superstar set to soar even higher on new drug results?

New drugs should significantly boost this FTSE stock’s earnings in my view. But even without them it looked very undervalued…

Read more »

Investing Articles

As revenues fall 9% and profits drop 53%, why is the Tesla share price going up?

The Tesla share price is rising after its earnings report for the start of 2024. What’s causing the stock to…

Read more »

Investing Articles

1 monster growth stock down 23% I’d buy on the dip and hold for years

Our writer thinks there's a great potential investment opportunity in this growth stock and he'd strike while the iron's hot……

Read more »

Investing For Beginners

How investing £800 a month could help me live off my second income

Jon Smith explains how he can make a second income to live off later in life and shares one stock…

Read more »

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

Forget investing for the next five years, 5 stocks that can last forever

Two US-listed stocks, and three right here in Blighty -- find out the names of five businesses that have our…

Read more »

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Investing just £10 a day in UK stocks could bag me a passive income stream of £267 a week!

This Fool explains how investing in UK stocks rather than buying a couple of takeaway coffees a day could help…

Read more »

Investing Articles

A cheap stock to consider buying as the FTSE 100 hits all-time highs

Roland Head explains why the FTSE 100 probably isn’t expensive and highlights a cheap dividend share to consider buying today.

Read more »