The Motley Fool's Mission
The Motley Fool is an independent, award-winning company dedicated to helping people redefine the way they think about and interact with money.
We're one of the UK's most popular financial websites, with two million members and 600,000 site visitors a month. Our site is free to use (with the exception of Champion Shares, our premium share-tipping newsletter) and our editorial team writes several impartial articles each day on every aspect of personal finance and investing. Our content is featured on many high-traffic websites, such as Yahoo! and Sky News. We even go offline - we make media appearances and have published several books, including three editions of our best-selling Motley Fool UK Investment Guide.
Full-circle finance
We are committed to empowering a community of financially literate individuals. Whether you're sharing your ideas on our discussion boards, plotting your path to financial freedom with our articles, or comparing financial products online to make sure you're getting the best possible deal, you are a valuable part of the intelligence revolution.
An independent financial company
Although we're independent, we are a commercial organisation, which means most of our comparison centres contain top deals from our advertising partners or a single sponsor. That said, the idea is for you to find the right financial products for your needs, so in most comparison centres you'll find a search option that will allow you to scour the entire market, using data provided by Moneyfacts.
That Foolish name
After "Thanks for helping me save so much money," one of the more frequent refrains we hear from our audience is something like "Great website, but what's with the mad name?" Our name comes from Shakespeare's As You Like It. In Shakespeare's day, Fools were the happy fellows paid to entertain the king and queen with self-effacing humour that instructed as it amused. In fact, Fools were only members of their societies who could tell the truth to the king or queen without losing their heads.
At Fool.co.uk, it's our job to tell you the truth about finance and show you how you can manage your money better than anyone else. It's a different sort of name, but it makes sense and it's one of the things that makes us memorable. After all, money isn't complicated – and anyone who says otherwise is welcome to come to Fool.co.uk and see things from our perspective.
The Foolish community
Our vibrant community allows Fools to share ideas, get perspective on financial decisions, and find out how they compare with their community and country. One of the most powerful and admired aspects of our website is the collective knowledge of our users. This is best showcased on our discussion boards, where thousands of Fools post messages on almost any topic you can think of. Go ahead - get connected, ask a question of your own, or offer an answer to someone else's. It's about people helping people change their lives in real and measurable ways, starting now.
Saul Devine
Managing Director
The Motley Fool UK
