MySale slumps but what’s next for the Next share price?

Roland Head looks at today’s news from MySale Group plc (LON:MYSL) and considers the outlook for Next plc (LON:NXT).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I want to look at two fashion retail businesses in very different stages of development.

First up is online specialist MySale Group (LSE: MYSL). This small-cap operates flash sale websites and its ops include providing payment plans for customers. My other choice is FTSE 100 stalwart Next (LSE: NXT).

The MySale share price is down by 13% at the time of writing, following the publication of the firm’s results. I want to take a look at the numbers behind this news and then consider the outlook for Next.

The market hates surprises

Today’s final results were issued with the surprise news that MySale’s chief financial officer, Andrew Dingle, is leaving the firm at the end of October. Although there’s nothing specific here to indicate problems, sudden departures like this can be a worry. I suspect this is one reason why the shares are down today.

Moving on to the firm’s 2017/18 accounts, it’s clear to me that there is good news and bad news.

The good news is that profits and margins are up. Underlying pre-tax profit rose by 50% to A$4.9m, or about £2.7m (the company reports in Australian dollars). The group’s gross profit margins, a key measure for retailers, rose by 1% to 29.3%.

Bad news = opportunity?

In my view, the bad news is that sales growth remains very slow, at just 9%. Last year’s revenue of A$292m is only 30% higher than the A$224m figure reported in 2014. For a young online fashion firm, that’s not enough. Most rivals are doing much better.

However, this could be an opportunity for investors. MySale has invested heavily in its website and payment offering over the last couple of years. If the group can now increase its growth rate, the shares could perform very strongly from current levels.

As things stand, the stock trades on a 2019 forecast P/E of about 21. In my view that’s about right. I’d hold.

The Next big thing?

It’s easy to dismiss Next as a mature business whose best days are behind it. But I think this may be unwise. The high street firm remains one of the most profitable retailers in the UK, with a gross profit margin of 34% and an operating margin of about 18%.

Although the company’s large estate of high street stores could be a risk if town centre trading remains weak, Next is carefully managing its property portfolio so that both rental rates and average lease lengths are falling rapidly.

The company has already costed and published details of how it could gradually wind down its store business and shift to trading entirely online, even though it currently remains committed to sits stores.

A class act

We don’t know how the future will turn out. But we do know that Next is now generating about 45% of sales and 55% of its profits online.

We also know that online sales rose by 16.5% during the first half of the year — nearly double the rate seen at MySale.

The only weakness is that the profitability of the store estate is falling. This means that overall profits are expected to be fairly flat over the next year or two. For this reason I’d say that Next shares are probably fairly priced at the moment, on 12 times forecast earnings and with a 3% yield. I’d look to buy more if the price dips below £50 again.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

The Anglo American share price soars to £25, but I’m not selling!

On Thursday, the Anglo American share price soared after mega-miner BHP Group made an unsolicited bid for it. But I…

Read more »

Investing Articles

Now 70p, is £1 the next stop for the Vodafone share price?

The Vodafone share price is back to 70p, but it's a long way short of the 97p it hit in…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

If I’d put £5,000 in Nvidia stock at the start of 2024, here’s what I’d have now

Nvidia stock was a massive winner in 2023 as the AI chipmaker’s profits surged across the year. How has it…

Read more »

Light bulb with growing tree.
Investing Articles

3 top investment trusts that ‘green’ up my Stocks and Shares ISA

I’ll be buying more of these investment trusts for my Stocks and Shares ISA given the sustainable and stable returns…

Read more »

Investing Articles

8.6% or 7.2%? Does the Legal & General or Aviva dividend look better?

The Aviva dividend tempts our writer. But so does the payout from Legal & General. Here he explains why he'd…

Read more »

a couple embrace in front of their new home
Investing Articles

Are Persimmon shares a bargain hiding in plain sight?

Persimmon shares have struggled in 2024, so far. But today's trading update suggests sentiment in the housing market's already improving.

Read more »

Market Movers

Here’s why the Unilever share price is soaring after Q1 earnings

Stephen Wright isn’t surprised to see the Unilever share price rising as the company’s Q1 results show it’s executing on…

Read more »

Investing Articles

Barclays’ share price jumps 5% on Q1 news. Will it soon be too late to buy?

The Barclays share price has been having a great time this year, as a solid Q1 gives it another boost.…

Read more »