NEW! Our Hero’s Journey tool can help you with your next step towards financial freedom - click here to try now.
Advertiser Disclosure

Why high street sales could soar 50% on 12 April

Why high street sales could soar 50% on 12 April
Image source: Getty Images


Shoppers across the UK are expected to flock to the high street in large numbers when lockdown restrictions are lifted on 12 April. This is according to analysts who predict a 48% increase in high street sales when non-essential stores reopen.

Plot your path towards financial freedom with our Hero’s Journey tool!

MyWalletHero is here to help you learn about taking control of your money, whether that’s paying off debt, working towards a short-term money goal, or investing for your future.

This tool can help you understand the next steps on your journey – simply choose a goal that best describes your current interests to get started.

Non-essential stores reopening

Non-essential stores have been closed since January when England went into its third lockdown.

However, the prime minister recently confirmed that step 2 of his lockdown exit roadmap will go ahead as planned, meaning that these shops will officially reopen on 12 April.

Shops we can expect to reopen

The non-essential stores and businesses that can reopen include:

  • Clothing and fashion stores and tailors
  • Homeware stores
  • Carpet stores
  • Electronic goods and mobile phone shops
  • Charity shops
  • Antique stores
  • Photography stores
  • Auction houses
  • Car and vehicle showrooms
  • Betting shops

Personal care facilities and close-contact services such as hair, beauty and nail salons, as well as indoor sports and leisure facilities like gyms, sports courts, and dance and fitness studios are also reopening on the same date.

Last week, a couple of big names in retail and fashion called on the government to introduce a Shop Out to Help Out scheme to assist these stores as they reopen.

Under the scheme, shoppers would get a 50% discount on items, up to £10, for a month. This discount would be covered by the government. However, the government has yet to comment on this proposal.

Why high street sales could surge by almost 50%

As highlighted by the BBC, research by Springboard and PricewaterhouseCoopers (PWC) suggests that there is a pent up demand among shoppers who have missed shopping in bricks-and-mortar shops.

This is indicated by the fact that the percentage of footfall in shopping centres has been growing progressively over the last couple of weeks.

During the four-day bank holiday weekend, footfall in major cities was three times higher than it was in March last year, around the time the first lockdown was implemented.

According to Springboard, the fact that consumers are visiting stores in person rather than online indicates a pent-up demand to shop on the high street.

The ultimate result could be a 48% increase in high street sales. This is fantastic news for the high street, which has been hit particularly hard by the pandemic.

Consumer confidence is high

According to PWC, consumer confidence is also quite high, which may drive up high street sales. The firm says that forced savings during lockdown have resulted in record levels of optimism. 

People have generally missed some of their favourite activities, including shopping, eating out and going on holiday.

This presents a fantastic opportunity for retailers and service providers to capitalise on customers’ willingness to spend.

Could you be rewarded for your everyday spending?

Rewards credit cards include schemes that reward you simply for using your credit card. When you spend money on a rewards card you could earn loyalty points, in-store vouchers airmiles, and more. MyWalletHero makes it easy for you to find a card that matches your spending habits so you can get the most value from your rewards.

The rules when non-essential stores reopen

To help aid safe shopping, there will be longer opening hours for non-essential shops. The shops will be allowed to open until 10pm from Monday to Sunday. This will give shoppers more flexibility and ease any transport pressures they might face.

However, when stores reopen, customers and staff will still be required to follow the government’s ‘Covid-secure’ measures. These include wearing a face covering and maintaining social distancing. Changing rooms will be available, but safety guidelines will be in place. Current contact rules, including the rule of six, will stay in place.

So, when you go to shops that are reopening on 12 April, you should go alone or just with members of your household or support bubble.

Are you making these 3 common investing mistakes?

These all-too-common investing errors can cause you to miss out on the long-term wealth-building power that shares can hold….

To help you side-step these pitfalls, and move forward on your path to wealth-building, we’ve created a free report, “The 3 Worst Mistakes New Investors Make”.

Just enter you best email below for instant access to your free copy.

By checking this box and submitting your email address, you agree to MyWalletHero sending you emails with money tips, along with details of products and services that we think might interest you. You can unsubscribe from future emails at any time. You also consent to us processing your personal data in line with our privacy policy, and our cookie statement. For more information, including how we collect, store, and handle personal data, please read our Privacy Statement and Terms & Conditions.


Some offers on MyWalletHero are from our partners — it’s how we make money and keep this site going. But does that impact our ratings? Nope. Our commitment is to you. If a product isn’t any good, our rating will reflect that, or we won’t list it at all. Also, while we aim to feature the best products available, we do not review every product on the market. Learn more here. The statements above are The Motley Fool’s alone and have not been provided or endorsed by bank advertisers. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK has recommended Barclays, Hargreaves Lansdown, HSBC Holdings, Lloyds Banking Group, Mastercard, and Tesco.