Should I buy after big Marks & Spencer share price jump?

The M&S share price (LON: MKS) just had one of its best weeks of the year, after a trading update sent it climbing 14%. Should I buy now?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I don’t often get to write about Marks & Spencer (LSE: MKS) shares flying. But that’s exactly what’s happened. The M&S share price climbed 14% Friday, for its biggest one-day gain of 2021. And it had inched up another couple of percent by midday Monday.

It’s due to Friday’s trading update for the 19 weeks to 14 August. It must have been electric, right? Well, it looks fine to me, but it doesn’t get me too excited.

Compared to the same period a year ago, revenue jumped 29%. But last year’s pandemic-blighted comparatives aren’t hugely meaningful.

Looking back to the equivalent period in 2019, we see a 4.4% increase. That’s nothing to gripe about. But is it enough to make M&S the new rising star of the retail scene?

I can’t help wondering if a bit of takeover frenzy might be creeping into the picture. Before the Marks & Spencer share price leap, we had just heard of the latest recommended offer for Morrisons, valuing the supermarket chain at £7bn.

Takeover fever spreading

The speculation’s already moved on to Sainsbury, with the weekend papers tipping it as the next buyout target in the sector. And guess what? The Sainsbury share price spiked up 14% early Monday.

But let’s get back to the M&S update. As we might have expected, the revenue gain since 2019 is down to food, up 9.6%. Clothing & Home (C&H) revenue declined by 2.6%, again compared to two years ago. From last year, C&H revenue almost doubled, but that’s from a very low crash level.

Now, it might sound like I’m a bit negative towards M&S, but I’m actually warming to the company. The figure I most liked was C&H online sales — up a remarkable 62% from pre-pandemic levels. In-store revenue dropped 20%, but I’m reasonably happy with those relative trends.

M&S share price perspective

The big leap does need to be seen in perspective. It comes after a couple of months of decline, and the M&S share price is still below its 2021 high from May.

We’re still looking at a decline of more than 10% over the past two years, while the FTSE 100 is just about back to where it started. Over that timescale, Marks & Spencer shares are still underperforming.

There is one thing in the update that opened my eyes wide. Speaking of the full-year outlook, the company said that “…assuming no further Covid-related restrictions on trading, at this early stage we expect adjusted profit before tax for the year to be above the upper end of previous guidance of £300m-£350m.”

Guidance uprating

When’s the last time we heard M&S talk about ‘above the upper end’ of anything? Fellow Motley Fool writer Paul Summers has expressed similar thoughts on that subject. But he also sounded an important caution, that it will only mean something if it can be maintained.

Overall, I’m feeling upbeat about M&S. But I want to see how things go when we’re confident that Covid-19 is fully behind us. First-half results are due on 10 November, and that’s the next key date for me.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Morrisons. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businesswoman calculating finances in an office
Investing Articles

Experts say these are the 7 best UK shares to buy right now!

This team of analysts has highlighted seven stocks in the UK industrials sector that could be perfectly positioned to deliver…

Read more »

4 Teslas in a parking lot at a charger station
Investing Articles

£1,000 invested in Tesla stock 5 years ago is now worth…

Tesla stock is up 69% in the last five years, but its earnings per share are down. Stephen Wright outlines…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

At a price of 3.2p, could this penny share deliver huge portfolio gains?

Forecasts project this penny share could surge as much as 186% in the next 12 months! Is this too good…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Here are the best-performing S&P 500 stocks in 2026 so far

Zaven Boyrazian explores the best-performing S&P 500 stocks of 2026 so far, with one recently minted business already more than…

Read more »

Jumbo jet preparing to take off on a runway at sunset
Investing Articles

Down 17% on short-term risks, here’s why IAG’s share price looks deeply undervalued long term

The IAG share price looks weighed down by short‑term risks, but a huge gap to fair value suggests long‑term investors…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

This FTSE 250 stock pays a 10.1% dividend yield!

This FTSE 250 energy stock offers a jaw-dropping 10.1% yield that continues to be covered by cash flow! Is this…

Read more »

Stacks of coins
Investing Articles

A 6.5% forecast dividend yield! 1 FTSE 250 income stock to buy today?

This FTSE 250 stock offers a 6%+ yield and looks significantly mispriced, with recent results hinting at a stronger business…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Invest £10 a day in cheap FTSE 100 shares to aim for a million-pound ISA

The FTSE 100's packed with terrific UK shares, many still at low valuations. Now could be a brilliant time to…

Read more »