Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

The Wise share price is on the rise. Should I buy now?

The Wise share price went flying after its public debut. But what does this company do? And is it worth owning? Zaven Boyrazian investigates.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Wise (LSE:WISE) share price surged a solid 10% on its first trading day last week. The fintech company joined the London Stock Exchange via a direct listing at a valuation of £8.75bn.  This actually makes it the largest-ever public listing of a UK technology business. And today its market capitalisation is closer to £13.5bn.

So, what does Wise do? And should I be considering this newly minted public company for my portfolio?

Moving money worldwide

Wise (or TransferWise as it was formerly known) provides international money transfer solutions for individuals. Typically, when performing such transactions through a bank or foreign exchange dealers, there comes an enormous processing fee. But with Wise, transfers are not only on average seven times cheaper but also significantly faster. According to the company, 83% of all transactions are completed within 24 hours and 38% instantly.

As someone who often sends money abroad, that sounds quite impressive to me. So how does it work? Instead of transferring funds directly from one bank account to another, Wise uses a network of payment processors. These include Visa and Mastercard that process, authenticate, and approve transactions within seconds.

Given this new transfer structure is significantly more efficient than an archaic wire transfer, I’m not surprised to see the company’s platform attract more than 10 million users. This, in turn, has enabled Wise to generate £421m in revenue between March 2020 and 2021. And not only that, unlike many young fintech companies in the space, this one is actually profitable.

With an operating income of £44.9m, Wise works at a margin of around 11%. That’s certainly not fantastic. But it’s worth noting that it seems the majority of the firm’s expenses are fixed. Meaning as the number of users grow, margins should improve, pushing the share price even higher. At least, that’s what I would expect.

The Wise share price has its risks

As you may have already realised, a £13.5bn valuation for a company that just about makes £45m in underlying profits is quite a lofty figure. But that’s often the case with potentially high-flying tech stocks. It’s trying to revolutionise international transfers, after all.

However, there are some risks related to the way it operates. Specifically, its complete dependence on third-party companies to process transactions. Given that the firm will struggle to function without these other businesses, it doesn’t have much bargaining power to negotiate fees. Not to mention, should a relationship turn sour, it could cause significant disruption to its products and services. This, in turn, would likely push users towards a competitor. Needless to say, if Wise’s user numbers fall at this early stage, it would probably send its share price plummeting.

The Wise share price has its risks

The bottom line

Overall, I’m not entirely convinced by the investment case, at least not yet. Wise has a monumental amount of competition in this space. What’s more, most of its rivals operate with similar technologies. To me, that indicates the barriers to entry aren’t that high, and that fee pricing power is near non-existent.

Its user base seems too small in my eyes to solidify its position within the fintech world. And so, for now, the company is staying on my watchlist until it can boost those numbers.

Zaven Boyrazian owns shares of Mastercard. The Motley Fool UK owns shares of and has recommended Mastercard. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Investing Articles

4 dirt-cheap growth shares to consider for 2026!

Discover four top growth shares that could take off in the New Year -- and why our writer Royston Wild…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

I asked ChatGPT how to start investing in UK shares with just £500 and it said do this

Harvey Jones asks artificial intelligence a few questions about how to get started in investing, before giving up and deciding…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Dividend Shares

Yielding 10.41%, is this the best dividend share in the FTSE 250?

Jon Smith points out a dividend share with a double-digit yield, but explains why digging below the surface provides important…

Read more »

Investing Articles

Is 2026 the year it all goes wrong for the Rolls-Royce share price?

2025 has been another stellar year for the Rolls-Royce share price but Harvey Jones wonders just how long its magnificent…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

A SpaceX IPO could light a fire under this FTSE 100 stock

Shareholders of this FTSE 100 investment trust may have just got an early Christmas present from Space Exploration Technologies (SpaceX).

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Can dividends REALLY provide a second income you can live on?

Achieving a strong and sustained passive income in retirement may be easier than you think, even as yields on UK…

Read more »

Market Movers

33p penny stock Made Tech could be set for huge gains in 2026, if City analysts are right

This penny stock just experienced a sharp move higher. However, analysts reckon that there are plenty more gains to come…

Read more »

Elevated view over city of London skyline
Investing Articles

FTSE shares: a simple way to build long-term wealth?

Christopher Ruane explains some factors he thinks an investor should consider when trying to build wealth by investing in FTSE…

Read more »