Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why the Boohoo share price still looks cheap

The Boohoo share price (LON:BOO) has barely reacted to today’s trading update, but Paul Summers thinks the valuation is still cheap for the growth on offer.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Hands of woman with many shopping bags

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Boohoo (LSE: BOO) share price barely moved in early trading this morning. That’s despite the company providing what I believe to be another encouraging update on trading over the first quarter of its new financial year. Personally, I think the investment case here remains compelling.

“Phenomenal growth”

Total revenue hit just over £486m in the three months to the end of May. That’s a rise of 32% from the same period in 2020. 

According to CEO John Lyttle, this “phenomenal growth” is even more impressive considering the strong comparatives from the previous year as more people shopped online under lockdown. It also represents a 91% jump over the last two years. 

Fueled by the gradual lifting of restrictions, sales in the UK (Boohoo’s most established market) jumped by 50% to £274.6m. Across the pond, US revenue rose by 43% to just short of £132m.  

In the rest of Europe however, sales weren’t so stellar, with revenue declining 14%. This was most likely due to ongoing concerns over the pandemic. In its ‘Rest of the World’ markets, sales declined by a similar percentage.

This rather mixed performance, combined with the lack of change to guidance, goes some way to explaining why the Boohoo share price isn’t climbing today.

What next for the Boohoo share price?

Going against its reputation for increasing forecasts over the year, the company said it still expected revenue to grow by 25% in the full financial year.

I’m still optimistic that this number will be lifted later in the year and Boohoo’s share price will react accordingly. The acquisition of the Dorothy Perkins, Wallis and Burton brands should begin bearing fruit. The launch of the new Debenhams website, featuring beauty and homewares as well as clothes, also adds some product diversification to Boohoo’s portfolio.

Combine all this with those rocketing sales in the US and the opening of two new distribution centres in the UK and I think Boohoo’s valuation of 30 times earnings still looks ‘cheap’ for the growth on offer. Tellingly, the company’s PEG (price/earnings to growth) ratio is 1.1. This implies new investors are getting a good deal. 

Making amends

I’m also heartened by today’s update on the progress made by Boohoo in addressing concerns over its supply chain.

In his third report on the matter, Sir Brian Levenson said that the company was now “demonstrating a degree of due diligence which may well go beyond that which is undertaken by other retailers or in other industries.”

As a shareholder, I find this very comforting. So long as the company proceeds to publish its full (revised) global supplier list in September as planned, I suspect previously nervous fund managers will be willing to add the stock back to their portfolios. This should do no harm to the Boohoo share price.  

Happy holder

As a holder of the stock, I’m naturally biased. But it’s clear Boohoo could still face headwinds in 2021. A full re-opening could (temporarily) see fewer people heading online and wanting to spend their hard-earned cash on other things, such as foreign holidays. One also needs to keep in mind that sales in some markets could get worse before they get better, due to relatively sluggish vaccination rollouts.

With near-£200m in net cash and a runway for ongoing growth however, I’m very relaxed about staying invested in Boohoo. 

Paul Summers owns shares in boohoo group. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Dividend Shares

Here’s a stock lurking in the FTSE 100 with a 9% dividend yield forecast

Jon Smith highlights a FTSE 100 company that he thinks has been in the headlights for share price growth recently…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Could a 2026 stock market crash be on its way?

Will the stock market crash next year? Nobody knows for sure, including our writer. Here's what he's doing now to…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target a £5,555 monthly passive income?

Muhammad Cheema explains how an investor could target £5,555 in monthly passive income over time by making use of a…

Read more »

Little girl helping her Grandad plant tomatoes in a greenhouse in his garden.
Investing Articles

With single-digit P/E ratios, here are 3 of the FTSE 100’s cheapest-looking shares!

Only a few FTSE 100 shares are trading at single digit-multiples of earnings! And our Foolish author has highlighted what…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

How much do you need in an ISA to earn a £33,333 passive income?

Discover how to target a five-figure passive income in a Stocks and Shares ISA -- and a top 7.6%-yielding dividend…

Read more »

Tariffs and Global Economic Supply Chains
Investing Articles

Did Donald Trump just deliver fantastic news for Nvidia stock?

With artificial intelligence chip sales set to resume in China, is Nvidia stock worth looking at while it's trading under…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Market Movers

£20,000 of British American Tobacco shares could generate dividends of…

British American Tobacco shares are tipped to deliver more huge dividends over the next three years. Does this make them…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

Tesla stock’s up 98% since April. Is that a warning?

Tesla stock's almost doubled in a matter of months -- but our writer struggles to rationalise that in terms of…

Read more »