ISA investing: 2 cheap penny stocks I’d buy for the new bull market

I think these two cheap penny stocks could balloon in value as economic conditions improve. Here’s why I’d buy them for my Stocks and Shares ISA.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The early April deadline by which time stock investors must use this years ISA allowance is drawing close. I’ve been looking for some cheap UK shares to buy before the cut-off date. And I’ve come across some top-quality penny stocks I think could soar in value during the new bull market.

Penny stocks are those that cost investors less than £1 to buy. Their cheapness means their prices can be very volatile. But this potential choppiness means they can also be overlooked by the market. Here are two I think might thrive during the eventual economic recovery.

A cheap UK retail share

A return to economic normality automatically feeds through to improved shopping budgets and consumer confidence. It’s a mix that will likely see demand for N Brown Group’s (LSE: BWNG) products stride higher.  This penny stock services the plus-size and older fashion segments through its JD Williams, Jacamo and Simply Be brands.

Research from Scottish Friendly and the Centre for Economics and Business Research suggests that shopper spending could soar sooner rather than later. It estimates that Britons have saved almost £200bn since Covid-19 lockdowns began. And the report reckons they plan to splurge a quarter of this amount as restrictions unravel during the rest of 2021.

I also think N Brown’s huge investment in e-commerce in recent years should drive profits over the next few years as online shopping adoption rates click through the gears. Bear in mind though, that this UK clothing share operates in a highly competitive environment. And this threatens to keep its wafer-thin margins under persistent pressure.

Hands of woman with many shopping bags

This penny stock’s shares trade at 70p today. This leaves N Brown trading on a price-to-earnings (P/E) ratio of just 9 times, making it an attractive value pick in my book. Remember though, that City predictions of a 2% earnings rise this fiscal year could miss the mark if the economic recovery splutters or if the company gets its product wrong.

Another cheap penny stock

Pendragon (LSE: PDG) is another penny stock I think could perform strongly during the new bull market. As I say, spending habits tend to bounce strongly during the early stages of economic recoveries. And demand for automobiles tends to be particularly electrifying during such periods. This UK share trades at 18p each.

Things might not be all sunny for Pendragon in the medium term though, as environmental legislation concerning petrol and diesel engines might damage demand for its cars. Sales of its petrol, diesel and hybrid motors could suffer if customers worry about declines in the residual value of these big-ticket items. Other issues like rising car taxes on heavily-polluting vehicles, along with falling car use on rising awareness of green issues might also seriously damage revenues.

City analysts think Pendragon’s annual earnings will rebound more than 800% in 2021. And at current prices, it means that this penny stock trades on a P/E ratio of just 11 times. A reading around or below 10 times suggests that a share could be undervalued by the market.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Pendragon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female Tesco employee holding produce crate
Investing Articles

2 reasons a stock market crash could be a good thing!

Our writer does not know when the next stock market crash might arrive. But he hopes that, whenever it does,…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

How much do I need in a Stocks and Shares ISA to target a £13,400 annual income?

£13,400 is the minimum required income for retirement. But how big does a Stocks and Shares ISA need to be…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Want to aim for £31,353 more than the State Pension? A SIPP could be the answer

The State Pension offers a safety net, but here’s why you could consider a Self-Invested Personal Pension (SIPP) for a…

Read more »

Business man pointing at 'Sell' sign
Investing Articles

Why are some investors rushing to sell BP shares?

Some UK investors seem to be moving away from BP shares. But could the impact of the recent oil price…

Read more »

Investing Articles

The largest FTSE 100 holding in my Stocks and Shares ISA is…

Our writer reveals the 12 FTSE 100 stocks he currently has in his ISA portfolio. Which blue chip is the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Here’s why Greggs shares might not be as cheap as they look

A 4.3% dividend yield makes Greggs' shares look attractive. But on closer inspection, the firm didn’t make enough cash to…

Read more »

ISA Individual Savings Account
Investing Articles

With a 10-year return of over 750%, should I add this runaway success to my Stocks and Shares ISA?

I regret not adding this little-known member of the FTSE 100 to my Stocks and Shares ISA. But is now…

Read more »

A row of satellite radars at night
Investing Articles

Want to invest in SpaceX before the IPO? Take a look at these FTSE stocks

Ben McPoland highlights a trio of FTSE 350 investment trusts that growth investors interested in SpaceX might want to check…

Read more »