This FTSE 100 share price is flying! Should I buy it for my ISA?

This FTSE 100 share has rocketed to new multi-month highs. Here’s why I think it could prove a great cheap UK share to buy today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s another flat day on UK share markets as investors keep a close eye on the continuing public health emergency. The FTSE 100 is down fractionally on Friday, though not all British blue-chips are struggling for traction.

Indeed, the Burberry Group (LSE: BRBY) share price is soaring after the company announced that full-year results would beat market expectations. At £21.60 per share the fashion giant hit fresh 14-month highs earlier in the session. It’s slipped a bit since then but is still 6% higher from Thursday’s close.

Burberry’s sales recovery

In an unscheduled trading update, Burberry said that “we have continued to see a strong rebound” in business since December. As a result, the designer now expects “revenue and adjusted operating profit to be ahead of consensus expectations” for the fiscal year ending this month.

The FTSE 100 firm said that like-for-like store retail sales are likely to be between 28% and 32% higher in its fourth fiscal quarter. Burberry consequently expects full-year revenues to have fallen 10% to 11% in the outgoing trading year. Adjusted operating margin meanwhile is predicted to be in the range of 15.5% to 16.5%.

What the City thinks

Commenting on Burberry’s results, Sophie Lund-Yates of Hargreaves Lansdown commented: “You can’t keep a classic down for long and, in testament to the refreshed creative direction, Burberry’s sales have finished the year on a high. There were concerns the fashion icon’s products would fail to resonate, with the pandemic stopping customers from splurging on big-ticket clothing.” She said that the better-than-expected sales illustrate “the value of a strong brand”.

Lund-Yates added that the FTSE 100 fashion giant might endure fresh turbulence later down the line, however. She still thinks a disruption to tourism spending could see its normal revenue patterns disrupted for some time. But the analyst added that this would likely represent a temporary problem rather than “an existential crisis”.

City analysts think Burberry’s bottom line will bounce back strongly in the upcoming financial year. A 46% improvement in annual earnings is predicted for the 12 months to March 2022. This leaves the FTSE 100 company trading on a low forward price-to-earnings-growth (PEG) ratio of 0.6.

A FTSE 100 bargain?

Burberry’s sub-1 PEG ratio for the new fiscal year suggests that the fashion brand is being undervalued on the basis of current earnings estimates. But bear in mind that City forecasts can topple if trading conditions deteriorate. And there are certainly significant risks to Burberry’s profits in the short-to-medium term. The Covid-19 crisis and the possibility of ongoing lockdowns and travel restrictions are factors. But the emergence of fresh trade tensions between the US and China could also smack demand in the FTSE 100 firm’s key markets hard.

That said, Burberry is one of the world’s most popular and evergreen fashion brands. And its focus on the fast-growing markets of Asia could help it deliver exceptional profits growth over the long term. I think it’s worth close attention at current prices, but I won’t be buying for now as fashion isn’t a part of the market I know a lot about. I prefer to be like Warren Buffett and stick to what I know!

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Burberry and Hargreaves Lansdown. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Forget the FTSE 100 and come back after summer? Here’s my plan!

With the FTSE 100 moving around in a volatile way, should our writer just forget all about it for a…

Read more »

Young female hand showing five fingers.
Investing Articles

£20,000 invested in a Stocks and Shares ISA 5 years ago could now be worth…

The last five years have been something of a roller coaster for the markets. How would £20k in a Stocks…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Stock market correction: a once-in-a-decade chance to build big passive income?

Ben McPoland takes a closer look at a high-yield passive income stock from the FTSE 250 that investors have been…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

In volatile markets, could National Grid dividends be a safe haven?

National Grid offers a dividend yield well above the FTSE 100 and aims to keep growing its payout per share.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Down 25%, are Barclays shares simply too cheap to ignore?

Barclays shares have given up a chunk of their recent gains since the Middle East powder keg ignited. Should investors…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How much would someone need in an ISA to target a £1,000 monthly second income?

Christopher Ruane explains how someone could use an empty Stocks and Shares ISA to target a four-figure monthly second income…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Are investors taking a big gamble chasing Rolls-Royce shares higher and higher?

With Rolls-Royce shares having fallen back from their peak, the temptation to see this as a buying opportunity must be…

Read more »

Cargo containers with European Union and British flags reflecting Brexit and restrictions in export and import
Investing Articles

Down 70%, is Fevertree Drinks a share to consider buying at 815p?

Fevertree reported its 2025 earnings today and the investors liked what they saw. So is this a share to consider…

Read more »