Best stocks to buy: 4 shares that could benefit from the Covid recovery

Andy Ross looks at four companies that could benefit from the easing of the lockdown and may now be among the best stocks for him to buy right now.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Lady researching stocks

Image source: Getty Images.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Following Boris Johnson laying out his roadmap for the full exit from lockdowns this week, value shares have done well. So, looking forward to a more normal time, these are some of the best stocks to buy now, in my view.

Possible best stocks to buy now

These four shares could all be among the strongest gainers in the Covid recovery phase.

First off, there’s Aviva. The insurer and asset manager has slimmed down, most recently selling its French business for €3.2bn. That follows on from other overseas disposals, all of which are making the group leaner. I see strong potential for the turnaround at the insurer to continue, which could bring rewards for shareholders. 

But, like other large financial organisations, there’s a risk that this strategy and restructure don’t deliver the intended results. A greater reliance on the UK, Ireland and Canada also gives it less geographic diversification.

Rank Group, the operator of bingo halls and casinos, could be a beneficiary of the vaccine rollout too. Its bingo market is significant and customers are likely to want to go back to playing in person. There may also be a boost to the shares if Rank rejoins the FTSE 250, which means trackers would have to buy the shares. 

WHSmith should benefit from the rush of people booking holidays. Pre-pandemic it was pushing, at the time successfully, more and more into travel locations. The travel slowdown has had a disproportionate impact on it over the last 12 months. I think many will see the firm as a way to benefit from the economy reopening and it could rise from its current share price.

When it comes to both Rank and WHSmith, I have concerns though, especially around debt. I’d keep a close eye on climbing debt loads, especially as a percentage of EBITDA or as a percentage of equity. 

Getting back to events

Lastly, I like Informa. Having conferences restart in person may provide a boost to Informa. A return to physical attendance of conferences and exhibitions is already happening in China and Asia. The subscriptions part of the business should continue to grow as well. That part of the business can grow regardless of the pandemic, so is more resilient and diversifies Informa’s earnings.

At the end of 2020, subscriptions was an area the chief executive commented on as being one of strong growth. Subscriptions created £300m of adjusted operating profit for the group in 2020. 

But there’s a big risk for this firm and the wider events sector. Many businesses now are used to not having to attend expensive conferences and have re-allocated budget to other activity. They’ve also found digital solutions. It could take a while though to know if this has an impact on Informa’s revenue and profits. 

Clearly, all these shares remain risky. But I see big potential for them with it looking likely that the virus will be suppressed enough for life to normalise. I think they could be among the best stocks to buy right now.

Andy Ross owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

How little is £1,000 invested in Diageo shares at the start of 2025 worth now?

Paul Summers takes a closer look at just how bad 2025 has been for holders of Diageo's shares. Will things…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

After a terrible 2025, can the Aston Martin share price bounce back?

The Aston Martin share price has shed 41% of its value in 2025. Could the coming year offer any glimmer…

Read more »

Close-up of British bank notes
Investing Articles

How much do you need in an ISA to target £3,000 per month in passive income?

Ever thought of using an ISA to try and build monthly passive income streams in four figures? Christopher Ruane explains…

Read more »

piggy bank, searching with binoculars
Investing Articles

Want to aim for a million with a spare £500 per month? Here’s how!

Have you ever wondered whether it is possible for a stock market novice to aim for a million? Our writer…

Read more »

Investing Articles

Want to start buying shares next week with £200 or £300? Here’s how!

Ever thought of becoming a stock market investor? Christopher Ruane explains how someone could start buying shares even on a…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

2 ideas for a SIPP or ISA in 2026

Looking for stocks for an ISA or SIPP portfolio? Our writer thinks a FTSE 100 defence giant and fallen pharma…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Could buying this stock at $13 be like investing in Tesla in 2011?

Tesla stock went on to make early investors a literal fortune. Our writer sees some interesting similarities with this eVTOL…

Read more »

Close-up of British bank notes
Investing Articles

3 reasons the Lloyds share price could keep climbing in 2026

Out of 18 analysts, 11 rate Lloyds a Buy, even after the share price has had its best year for…

Read more »