Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

A FTSE 100 share I’d buy after its price crash

This FTSE 100 stock has taken a beating today, but Manika Premsingh believes that its long-term story is still intact.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I am talking about the FTSE 100 digital real estate marketplace Rightmove (LSE: RMV). It is one of the biggest index fallers today, with an over 5% drop after it released its annual results. 

RMV has endured a hard 2020. Its revenues are down 29% for the full-year 2020 and operating profit is down 37%.

I think it is understandable that investors are diffident about the stock today. But in the words of Warren Buffett, I think it is time to get greedy where others are fearful.

Here are three reasons why. 

#1. Rightmove’s pre-pandemic performance was strong 

Before the corona-crisis occurred, RMV was a financially healthy company with growing revenue and profits. So I see 2020 as an aberration for the FTSE 100 stock. In fact, based on its past, I see hope for it to come back. 

It is already evident that its performance improved in the second half of 2020 already. In the first half, its revenue decline was 34%. By year end the extent of the decline had decreased by 5 percentage points to 29%. A similar trend is evident for operating profit too, which is a positive. 

#2. The return of housing market activity

As per the Office of National Statistics, house prices grew by 8.5% in the UK during December. This is the fastest growth in over six years

Housebuilders ranging from FTSE 100 biggies like Barratt Developments to FTSE 250 ones like Vistry Group have expressed optimism about 2021 based on their order books for the year. This further confirms upbeat trends in the housing market. 

It also suggests that it is only a matter of time before activity picks up for RMV again as well. 

#3. Long-term technology play

Last, but far from the least, the biggest reason I like RMV is because it sits at the intersection of property and technology sectors.

Over time, marketplace activity will take place increasingly over apps. The corona-crisis has converted many of us into more committed online shoppers and I think the trend will only grow, including in real estate. 

As a leading real estate e-marketplace, RMV is poised to benefit from this. 

Risks to RMV

But as in the case of all other stock market investments, there are risks to the RMV share too. The first is about its performance. 

It is true that the property market, especially in the first half of 2020, was an uncertain one. But not all real estate companies have received as bad a revenue blow as RMV. 

For instance, the FTSE 100 housebuilder Persimmon has seen an only 8% drop in its 2020 revenues. By comparison, revenues for RMV are down by more than three times that amount. 

To that extent, its bounce back in 2021 may be slower too.

Moreover, housing market growth itself can get dented from July onwards, when the stamp duty holiday ends. If the economy also turns out to be weak, RMV’s performance could stay muted. 

Over the long term, however, I remain a believer in its story. For that reason, I have already bought the stock. 

Manika Premsingh owns shares of Rightmove. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price do it again in 2026?

Can the Rolls-Royce share price do it again? The FTSE 100 company has been a star performer in recent years…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »