This FTSE 100 hero’s shares just keep getting cheaper. I’d happily buy them today!

Shares in this FTSE 100 champion have slumped since October. But it’s a world-leading business whose stock I’d be delighted to buy and hold today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As a value investor and income-seeker, I’m always searching for quality companies with weakening share prices. That’s because the daily movements of the stock market are often uncorrelated with underlying company performances. As Benjamin Graham remarked and Warren Buffett repeated: “In the short run, the market is a voting machine, but in the long run, it is a weighing machine.” Even shares in FTSE 100 heavyweights can get pushed around by the public’s voting machine until the weighing machine eventually gains the upper hand.

A FTSE 100 hero

My investing decisions are also shaped by another Warren Buffett quote. The Oracle of Omaha advised: “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.” That’s why I’m drawn to shares in the great blue-chip businesses of the FTSE 100.

My latest FTSE 100 ‘hero share’ is (I think) safe, boring, and has delivered market-beating returns to its shareholders for decades. This quality company is Anglo-Dutch business Unilever (LSE: ULVR). For patient and long-term investors, owning shares in this global leader in FMCG (fast-moving consumer goods) has been highly rewarding. Unilever is a maestro at selling us brands that fill up our kitchen and bathroom cupboards. Well-known Unilever brands include Domestos bleach, Dove soap, Lipton tea, Lynx and Sure deodorants, Ben & Jerry’s ice cream, and Persil laundry detergent.

During 2020’s global lockdowns and restrictions, Unilever enjoyed a sales boost, particularly in hygiene & cleansing and at-home foods. Yet its shares have completely missed the FTSE 100’s relief rally since news of effective Covid-19 vaccines broke in November. At their 2020 high, Unilever shares peaked at 4,944p on 14 October. Today, they trade at 4,425p, down 519p from this high. That’s a fall of over a tenth (10.5%) in just over three months, for no good reason I can discern.

A quality stock at a 10% discount

At 4,425p a share, Unilever is valued at £117.1bn, making it #1 in the FTSE 100 by size. What’s more, this company’s excellent management rarely puts a foot wrong, driving the group to grow and thrive. Next month, I’m expecting this business to release an excellent set of 2020 results, building on three good quarters earlier. Yet shares in this global giant are by no means expensive. Also, they offer an attractive cash dividend to income-seeking investors like me.

At 4,425p, this stock trades on a price-to-earnings ratio of 22.4 and an earnings yield of 4.5%. That’s not cheap for a FTSE 100 stock, but I feel it’s worth paying extra for class. Furthermore, Unilever’s current dividend yield of 3.3% is a tenth higher than the FTSE 100’s 3%. Even better, Unilever has never cut its dividend for the past 38 years. Indeed, it has grown at an average rate of 8% a year since 1982. Thus, on average, Unilever’s dividend has doubled every nine years for nearly four decades. That’s a fantastic performance and one that stands out among large-cap stocks.

Of course, Unilever’s growth could slow or even reverse, which could affect its ability to pay dividends. This might also negatively impact on its share price. But I’m prepared to take that risk.

Yesterday, I wrote about a new income portfolio that I’m planning. My aim is to generate an extra £12,000 a year in passive income from share dividends. I aim to include Unilever in this portfolio, ideally inside my ISA.

Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Back above 10,000! Is the FTSE 100 index on track again?

The FTSE 100 index has been yo-yoing up and down with the latest news headlines around the oil crisis. Where…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Stock market correction: Is there still time to buy UK shares cheap?

Long-term investors can do well to stay calm through stock market corrections, and even crashes, and pick up shares when…

Read more »

Warm summer evening outside waterfront pubs and restaurants at the popular seaside resort town of Weymouth, Dorset.
Investing Articles

2 FTSE 100 blue-chips to consider for a new £20k Stocks and Shares ISA

Ben McPoland highlights a pair of high-quality FTSE 100 stocks that have strong momentum on their side yet are trading…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

Are depressed Lloyds shares just too tempting to miss now?

Lloyds shares are coming under renewed pressure as conflict in the Middle East threatens the fragile global economic recovery.

Read more »

Female student sitting at the steps and using laptop
Investing Articles

7 FTSE 100 shares that look cheap after the 2026 stock market correction

Falling stock markets often present bargain opportunities. Let's take a look at some of the cheapest FTSE 100 shares at…

Read more »

piggy bank, searching with binoculars
US Stock

Up 59% this year, this S&P 500 stock is smashing the index!

Jon Smith points out a stock from the S&P 500 that's flying right now as part of a transformation plan,…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Stock market correction: a rare second income opportunity?

Falling share prices are pushing dividend yields higher. That makes it a good time for investors looking for chances to…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

I just discovered this REIT with a juicy 9% dividend yield

Jon Smith points out a REIT that just came on his radar due to the high yield, but comes with…

Read more »