Why I reckon this FTSE 100 share would be a good addition to my ISA

I think this FTSE 100 share has so far managed the Covid-19 crisis well and it’s shrugging-off Brexit too. I’d buy it for the long term.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The market likes today’s trading statement from FTSE 100 retailer Next (LSE: NXT) and the shares are up almost 9%, as I write.

The company deals in clothing, footwear and home products, which it sells from traditional stores and via the internet. And that hybrid approach has helped the business survive through the pandemic. In fact, Next has a recent history of outperforming its directors’ expectations. And that trend continues with today’s update.

In the nine-week period to 26 December, full-price sales were down just over 1% compared to the equivalent period last year. But in October, the directors had predicted a fall of about 8%. The company saw some strong trading in November and December. And profit before tax for the full year to 25 January should come in around £342m.

Next has been a strong-performing FTSE 100 share in 2020

Considering the challenges of the pandemic, I think that’s a decent outcome. And the good trading has also helped the firm to reduce its net debt for the year by £487m to a forecast £625m. The Next business is in pretty good health. And even after factoring in Boris Johnson’s latest lockdown announcement, the directors expect an even better performance in the year ahead.

The firm thinks the coming year’s profit before tax will be in the range £600m to £735m. And that compares to a figure of just over £728m earned in the full-year to January 2020 – before the pandemic struck.

So, it seems that Next is set to return to full speed soon. And I reckon that outcome is factored into the share price. At today’s 7,497p or so, it’s a little above its level just before the pandemic hit the stock market. And the forward-looking earnings multiple for the trading year to January 2022 is around 18.

I reckon Next has managed the Covid-19 crisis well. From the spring lows below 3,400p, the shares have put in a steady recovery during 2020 to reflect the firm’s performance. And the Brexit process hasn’t caused much trouble either. The company reckons it hasn’t experienced any disruption because of Brexit. And all the new systems needed are up and running. 

The directors don’t think the UK’s departure from the EU will much affect Next’s ability to import and export stock in the year ahead. And they don’t anticipate any increase in customs duty costs following the government’s announcement of the free trade agreement between the UK and EU.

I’d buy for the long term

Looking back to the spring, Next was a bargain stock – one of those cheap shares that we all read so much about. But with the uncertainties of Covid-19 and Brexit at the time, it probably wasn’t an easy buy for many investors. However, the murky outlook is what made the share price depressed. And it’s why super-successful investors such as Warren Buffett go shopping for shares when the general economic storm clouds are in the sky. 

But even now I reckon the Next business has a bright future and I’d buy some of the shares for my ISA with a long-term holding period in mind.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK owns shares of Next. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

3 things to do right now as the annual ISA deadline looms!

With the ISA contribution deadline less than three weeks away, our writer runs through a trio of things he has…

Read more »

piggy bank, searching with binoculars
Growth Shares

It could be a once-in-a-decade opportunity to buy this cheap FTSE 250 stock

Jon Smith points out a FTSE 250 stock he's weighing up as to whether it could be a rare opportunity…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

At over 10%, I couldn’t resist this FTSE 250 share’s yield!

Christopher Ruane explains why he has bought into a 10%+ yielding FTSE 250 income share that the market has lately…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Jim Cramer is bullish on NIO stock at $5! Should I buy it for my ISA?

NIO stock is trading 26% lower than a few months ago, despite just posting a historic quarter. It it time…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you really need in an ISA to earn a £20,000 passive income

Looking for ways to earn reliable passive income in an ISA? Our writer explores the path to five-figure earnings.

Read more »

Front view of aircraft in flight.
Investing Articles

The Rolls-Royce share price has now fallen 15%. Time to consider buying?

The Rolls-Royce share price is experiencing some turbulence at the moment. Is this a buying opportunity or will there be…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Should I buy Nasdaq stock Micron for my ISA after blowout Q2 earnings?

Nasdaq tech stock Micron is generating incredible revenue growth at the moment amid the AI boom. Yet it still looks…

Read more »

Hand flipping wooden cubes for change wording" Panic" to " Calm".
Investing Articles

Is it time to dump my shares ahead of an almighty stock market crash? Nah!

How should we cope with growing fears of a stock market crash? 'Keep Calm and Carry On' worked in 1939,…

Read more »