Rolls-Royce shares: Hargreaves Lansdown investors are buying. Should I buy too?

Rolls-Royce shares are down 60% year to date and Hargreaves Lansdown investors are snapping them up. Is that a smart move?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Rolls-Royce (LSE: RR) shares are getting a lot of attention right now. Last week, it was the second most bought stock on Hargreaves Lansdown.

It’s not hard to see why the FTSE 100 stock is being snapped up by investors. This year, Rolls-Royce’s share price is down 60% (it was down 85% at one stage). This is attracting value investors.

Should I buy the stock myself? Let’s take a look at the investment case.

Rolls-Royce: can the share price recover?

The reason Rolls-Royce shares have plummeted in 2020 is that the company generates a large proportion of its revenues from the manufacturing and servicing of engines for the commercial aviation industry. Last year, its civil aerospace division generated 52% of total revenues. With Covid-19 devastating the aviation industry this year, Rolls-Royce has been hit hard. This year, analysts expect the group to generate a net loss of £2.6bn.

However, now that a coronavirus vaccine is potentially on the horizon, the outlook is for the aviation industry is improving. When news broke of Pzifer’s vaccine last week, Rolls-Royce’s share price surged.

I think Rolls-Royce shares have the potential to keep rising in the short term. After all, the stock has been well and truly smashed this year.

That said, RR is not a stock I’d buy today.

I wouldn’t buy Rolls-Royce shares

The reason I wouldn’t invest in the firm is that I see it as a ‘low-quality’ stock.

Just look at the company’s recent financials.

Year 2014 2015 2016 2017 2018 2019 2020 (e)
Net profit (£m) 69 83 -4,032 3,382 -2,401 -1,315 -2,566

This year isn’t the first time in the recent past that Rolls-Royce has generated big losses. It also made huge losses in 2016, 2018, and 2019. That’s a poor track record.

Meanwhile, the company hasn’t lifted its dividend since 2015. By contrast, FTSE 100 businesses such as Unilever and Diageo have lifted their payouts every single year since then.

It’s worth pointing out that on Stockopedia, RR has an Altman Z1 score (this is a measure of financial strength) of -0.2. This indicates that there’s a serious risk of financial distress within two years. Meanwhile, Stockopedia gives the company a ‘quality’ score of 12… out of 100.

All in all, Rolls-Royce has very little quality. This is the kind of stock that Warren Buffett would run a mile from.

Pfizer vaccine: no magic bullet

Another reason I wouldn’t buy Rolls-Royce shares right now is that I suspect the airline industry is likely to struggle for a number of years as a result of Covid-19. A vaccine will help the industry, for sure. But I doubt it will be a magic bullet.

The industry may not return to pre-Covid-19 levels for four or five years. “It would be massively premature to say that the airline sector can now return to normal,” said aviation analyst John Strickland – who has nearly 40 years of experience in the industry – last week.

Better stocks to buy

All things considered, I don’t see a lot of investment appeal in Rolls-Royce shares. The stock could keep rising in the short term. However, its lack of quality puts me off investing.

I think there are better stocks to buy.

Edward Sheldon owns shares in Hargreaves Lansdown, Unilever, and Diageo. The Motley Fool UK has recommended Diageo, Hargreaves Lansdown, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Yellow number one sitting on blue background
Investing Articles

I asked ChatGPT to pick 1 growth stock to put 100% of my money into, and it chose…

Betting everything on a single growth stock carries massive danger, but in this thought experiment, ChatGPT endorsed a FTSE 250…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

How little is £1,000 invested in Diageo shares at the start of 2025 worth now?

Paul Summers takes a closer look at just how bad 2025 has been for holders of Diageo's shares. Will things…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

After a terrible 2025, can the Aston Martin share price bounce back?

The Aston Martin share price has shed 41% of its value in 2025. Could the coming year offer any glimmer…

Read more »

Close-up of British bank notes
Investing Articles

How much do you need in an ISA to target £3,000 per month in passive income?

Ever thought of using an ISA to try and build monthly passive income streams in four figures? Christopher Ruane explains…

Read more »

piggy bank, searching with binoculars
Investing Articles

Want to aim for a million with a spare £500 per month? Here’s how!

Have you ever wondered whether it is possible for a stock market novice to aim for a million? Our writer…

Read more »

Investing Articles

Want to start buying shares next week with £200 or £300? Here’s how!

Ever thought of becoming a stock market investor? Christopher Ruane explains how someone could start buying shares even on a…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

2 ideas for a SIPP or ISA in 2026

Looking for stocks for an ISA or SIPP portfolio? Our writer thinks a FTSE 100 defence giant and fallen pharma…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Could buying this stock at $13 be like investing in Tesla in 2011?

Tesla stock went on to make early investors a literal fortune. Our writer sees some interesting similarities with this eVTOL…

Read more »