Stock market crash: can you afford NOT to buy dirt-cheap UK shares in an ISA today?

Buying on the dips is a great way to make a fortune from UK shares. Royston Wild explains how history shows us why now’s the time to buy in an ISA.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The 2020 stock market crash is the best investment opportunity that British investors have had for 10 years. It’s a full six months since the initial shock and appetite for UK shares remains extremely weak. While the Dow Jones has erased all of its losses for 2020, the FTSE 100 remains more than 20% lower, below 6,000 points.

This means that many top-quality UK shares can be snapped up at rock-bottom prices. These are unnerving times for investors and another stock market crash can’t be ruled out as Covid-19 continues spreading. But our view here at The Motley Fool couldn’t be more clear. If you want to make great returns from your UK shares portfolio you should buy after market crashes.

Follow the ISA millionaires

Stock market crashes are brutal. Panicked people do desperate things and in the context of share investing, this means that brilliant blue-chips are sold along with vulnerable companies and the genuine duds. Even UK shares with strong balance sheets, defensive operations, strong competitive advantages, and counter-cyclical operations have been chucked on the bonfire.

This gives proactive investors the chance to steal a march on everybody and supercharge their long-term returns. UK shares like these can be bought at much cheaper prices today than the price at which you’ll eventually be able to sell them. As the economic cycle improves, profits rise again, and confidence returns to share markets, the price of said UK shares will balloon.

A person holding onto a fan of twenty pound notes

Buying on the dip is what allowed so many Britons to make millions during the 2010s. They bought UK shares in products like Stocks and Shares ISAs after the 2008/09 market crash and watched them soar in value. The global economy moved back into growth, supported by massive monetary support from central banks. I expect fresh money printing to bolster the recovery this time around too.

Remember the FTSE 100

The strong share price recovery following the 2008/09 stock market crash was no one-off either. Between 1990 and 2019, the FTSE 100 rose steadily and ended up soaring more than 220% in total. Yet this was a period that included events like the Asian financial crisis of the late 90s, the bursting dotcom bubble a few years after that, the 2008/09 banking sector meltdown, and the Chinese market crash of a few years ago.

These temporary setbacks weren’t enough to derail the FTSE 100’s impressive journey northwards. It’s true that Covid-19 poses unprecedented challenges to the global economy. But it seemed like the world was about to cave in during those aforementioned wobbles too. It didn’t happen, and those who kept buying UK shares made a killing.

Getting rich from UK shares

Investors clearly need to be careful when buying UK shares today. A prolonged and painful global downturn is a possibility and plenty of corporate casualties can be expected. But with the right investment strategy you can avoid these traps and still make excellent returns. And with the help of experts like The Motley Fool (and its library of special reports) you can boost your chances of getting rich following the 2020 stock market crash.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A young Asian woman holding up her index finger
Investing Articles

£5,000 invested in FTSE 100 stock London Stock Exchange Group 1 month ago is now worth…

FTSE 100 powerhouse London Stock Exchange Group has been dragged into the software sell-off. However, recently, it has started to…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

The Barratt Redrow share price trades at a 13-year low! Is it a screaming buy at 266p?

The Barratt Redrow share price has taken a battering in recent years but Harvey Jones says the FTSE 100 stock…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

Why is everyone buying Rio Tinto shares?

Rio Tinto shares are the flavour of the week among investors. Paul Summers is asking whether this momentum will continue.

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How much do you need in an ISA for £100 a day in passive income?

Ben McPoland explains why he thinks this cheap FTSE 250 stock could contribute nicely towards an ISA pumping out passive…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Warning: hedge funds expect this FTSE stock to tank

This FTSE stock has already taken a huge hit due to the conflict in the Middle East. However, institutional investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how to invest £3k in the FTSE 250 for a 7.6% dividend yield

Jon Smith talks through how to build a robust FTSE 250 dividend portfolio with a yield well in excess of…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

2 potential hidden gems in the UK stock market

Our writer highlights two growth shares from the FTSE 250. Both could be under-the-radar winners in the London stock market…

Read more »

Happy young female stock-picker in a cafe
Dividend Shares

I was right about the Vodafone share price! Next stop 125p?

The Vodafone share price has soared since the lows of May 2025. Since racing past £1 in January, the shares…

Read more »