Stock market crash: can you afford NOT to buy dirt-cheap UK shares in an ISA today?

Buying on the dips is a great way to make a fortune from UK shares. Royston Wild explains how history shows us why now’s the time to buy in an ISA.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The 2020 stock market crash is the best investment opportunity that British investors have had for 10 years. It’s a full six months since the initial shock and appetite for UK shares remains extremely weak. While the Dow Jones has erased all of its losses for 2020, the FTSE 100 remains more than 20% lower, below 6,000 points.

This means that many top-quality UK shares can be snapped up at rock-bottom prices. These are unnerving times for investors and another stock market crash can’t be ruled out as Covid-19 continues spreading. But our view here at The Motley Fool couldn’t be more clear. If you want to make great returns from your UK shares portfolio you should buy after market crashes.

Follow the ISA millionaires

Stock market crashes are brutal. Panicked people do desperate things and in the context of share investing, this means that brilliant blue-chips are sold along with vulnerable companies and the genuine duds. Even UK shares with strong balance sheets, defensive operations, strong competitive advantages, and counter-cyclical operations have been chucked on the bonfire.

This gives proactive investors the chance to steal a march on everybody and supercharge their long-term returns. UK shares like these can be bought at much cheaper prices today than the price at which you’ll eventually be able to sell them. As the economic cycle improves, profits rise again, and confidence returns to share markets, the price of said UK shares will balloon.

A person holding onto a fan of twenty pound notes

Buying on the dip is what allowed so many Britons to make millions during the 2010s. They bought UK shares in products like Stocks and Shares ISAs after the 2008/09 market crash and watched them soar in value. The global economy moved back into growth, supported by massive monetary support from central banks. I expect fresh money printing to bolster the recovery this time around too.

Remember the FTSE 100

The strong share price recovery following the 2008/09 stock market crash was no one-off either. Between 1990 and 2019, the FTSE 100 rose steadily and ended up soaring more than 220% in total. Yet this was a period that included events like the Asian financial crisis of the late 90s, the bursting dotcom bubble a few years after that, the 2008/09 banking sector meltdown, and the Chinese market crash of a few years ago.

These temporary setbacks weren’t enough to derail the FTSE 100’s impressive journey northwards. It’s true that Covid-19 poses unprecedented challenges to the global economy. But it seemed like the world was about to cave in during those aforementioned wobbles too. It didn’t happen, and those who kept buying UK shares made a killing.

Getting rich from UK shares

Investors clearly need to be careful when buying UK shares today. A prolonged and painful global downturn is a possibility and plenty of corporate casualties can be expected. But with the right investment strategy you can avoid these traps and still make excellent returns. And with the help of experts like The Motley Fool (and its library of special reports) you can boost your chances of getting rich following the 2020 stock market crash.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female Doctor In White Coat Having Meeting With Woman Patient In Office
Investing Articles

1 incredible growth stock I can’t find on the FTSE 100

The FTSE 100 offers us a lot of interesting investment opportunities, but there's not much in the way of traditional…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

With an £8K lump sum, I could create an annual second income worth £5,347

This Fool explains how a second income is achievable by using a lump sum, investing in stocks, and the magic…

Read more »

Investing Articles

Here’s what dividend forecasts could do for the BT share price in the next 3 years

With the BT share price down so low, the dividend looks very nice indeed. The company's debt is off-putting, though.…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

28% revenue growth per year and down over 20% in price! Should I invest in this niche FTSE 250 company?

Oliver says this FTSE 250 company has done an excellent job bringing auctioning into the modern world. Will he invest…

Read more »

Investing Articles

After gaining over 200% in 12 months, what’s next for Nvidia stock?

Oliver thinks Nvidia stock could be as enduring an investment as Amazon. Even given the valuation risks, he says he…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

With a 6.7% yield, I consider Verizon exceptional for passive income

Oliver Rodzianko says Verizon offers one of the best passive income opportunities on the market. He just needs to remember…

Read more »

A front-view shot of a multi-ethnic family with two children walking down a city street on a cold December night.
Investing Articles

Want to make your grandchildren rich? Consider buying these UK stocks

Four Fool UK writers share the stocks that they believe have a lot of runway to grow over the long…

Read more »

Investing Articles

1 penny stock with the potential to change the way the world works forever!

Sumayya Mansoor breaks down this potentially exciting penny stock and explains how it could impact food consumption.

Read more »