The gold price plunges! I’d buy these Warren Buffett-type stocks instead

Rupert Hargreaves explains why ‘Warren Buffett stocks’ are likely to be a better investment than the gold price in the long run.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After surging to an all-time high of nearly $2,100 earlier this month, the gold price has plunged over the past week. I think this volatility exposes the yellow metal’s essential floor is an investment. Its price is determined by supply and demand. As such, I’d avoid gold and buy Warren Buffett-type stocks instead

Buffett-style stocks

Buffett has made a considerable fortune for himself and his investors by concentrating on a small selection of companies. He likes to buy high-quality businesses with strong balance sheets and competitive advantages. 

Throughout his career, the billionaire investor has also avoided the gold price. He believed it didn’t offer enough profit potential compared to equities. I think this view makes a lot of sense. Over the past few decades, stocks have produced significantly better returns than the yellow metal. 

Indeed, some companies have outperformed the gold price by more than 10 times since 1990. That’s why I’d buy Buffett-type stocks over gold. Today, many of these companies are trading at low prices after the recent stock market crash. 

Alternative to the gold price

One of the best Buffett-style stocks to buy today maybe consumer goods giant Unilever. I think the investor would be interested in buying this stock for his own portfolio. Indeed, several years ago, its US-peer Kraft Heinz, which is backed by Buffett, tried to buy the group. The deal ultimately failed, but I think it was a big vote of confidence in Unilever. 

Other companies with similar qualities that Buffett might buy over the gold price include soft drinks manufacturer AG Barr. This business owns a defensive stable of brands with a large customer base. It’s also produced impressive returns for investors over the past few decades through a combination of sensible capital investments and dividends.  

Pharmaceutical businesses such as GlaxoSmithKline and AstraZeneca may also be better investments than the gold price over the long term. The demand for pharmaceutical products and treatments is only growing. As the world’s population continues to expand, I think this trend is almost certain to continue. This should help these businesses improve their top and bottom lines. By comparison, there’s no guarantee the gold price will continue to rise at the same rate. 

If you’re not interested in picking individual stocks, buying an index tracker fund could be a good alternative. As noted above, stocks have outperformed the gold price over the past few decades. The best way to replicate this performance could be to buy the market as a whole. Buffett has even advocated this approach himself.

The bottom line

Overall, I think the recent gold price crash marks a good time for investors to dump gold and buy Buffett-style stocks instead. Doing so may help you grow your financial nest egg at a faster rate in the long run. 

Rupert Hargreaves owns shares in Unilever. The Motley Fool UK has recommended AG Barr, GlaxoSmithKline, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Lady wearing a head scarf looks over pages on company financials
Investing Articles

Is April a good time to start buying shares?

Wondering whether now's a good time to start buying shares to build wealth? History suggests it is, says Edward Sheldon.

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much passive income could a Stocks and Shares ISA pump out every year?

Regular investing inside a Stocks and Shares ISA could lead to the equivalent of £141 a week in tax-free passive…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

With the FTSE 100 down 5%+ investors should remember this legendary quote from Warren Buffett

Warren Buffett is widely regarded as the greatest investor of all time. And he says that the best time to…

Read more »

Inflation in newspapers
Investing Articles

1 FTSE 100 stock that could benefit from higher inflation

For most companies, inflation is a risk. But for one FTSE 100 firm, higher input costs could be an opportunity…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The 2026 stock market sell-off could be a rare opportunity to build wealth in an ISA

The recent stock market sell-off has led to some shares falling 20% or more. This could be a great opportunity…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

It’s down another 13%! Analysts were dead wrong about the Greggs share price

The Greggs share price continues to fall and analysts have been revising their share price targets down further. Dr James…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Is the stock market about to reach breaking point?

Private credit has a problem with the emergence of artificial intelligence. And it could be set to create issues across…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A once-in-a-decade chance to buy this S&P 500 stock?

As investors focus on oil prices and the conflict in Iran, Stephen Wright's looking at potential opportunities in the S&P…

Read more »