Why I reckon these could be some of the best UK shares to buy now

When it comes to hunting down the best UK shares to buy now, here are a few I’d consider to be high quality with reasonable valuations.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I heard on the radio Boris Johnson reckons a second wave of Covid-19 is beginning to bubble up abroad. So, with all the uncertainty in the air, what are the best UK shares to buy now?

Firstly, I don’t think the possibility of a second dip in the stock market in 2020 is anything to fear. It may happen, but if it does I’d view it as an opportunity to buy cheaper shares. It’s a bit like going shopping when the sales are on. It makes sense to load up with washing machines, clothes, fast-food and everything else when they are cheaper than usual. And it makes sense to buy cheaper shares too.

Hunting for the best UK shares to buy now

But shares usually fall when underlying business operations suffer a setback. Or when the stock market thinks trouble is brewing ahead. And that can be off-putting. We usually must go against the grain of our emotions when it comes to buying cheap shares. The threat of another wave of coronavirus, for example, makes me feel like selling shares. But investing during uncertain times can often lead to the most lucrative purchases.

That’s one of the basics of Warren Buffett’s strategy. He’s known for loading up with stocks when others are cautious about the stock market. Why? Because he can often buy shares in good-quality underlying businesses when they are selling cheaply. The second part of the strategy is to hold on to those shares for a long time. Over years, operations can recover, valuations can inflate, and share prices can rise. It’s made billions for him.

So I’d buy shares right now. And if the stock market falls again, I’d buy more shares. But I’d emphasise the quality of the underlying business rather than the cheapest price. Indeed, if you look in the dustbin of the very cheapest shares on the market, you’ll probably find a lot of rubbish.

Shares I’d pick right now

Right now, I like the look of several shares with defensive, cash-generating operations. Those companies have businesses that tend to be less affected by the ups and downs of the general economy. For example, FTSE 250 fast-moving consumer goods operator PZ Cussons looks like a decent recovery play. It’s under the control of a new, experienced chief executive who looks set to reverse the firm’s recent poor performance.

And Premier Foods is experiencing a brand renaissance and higher earnings under a refreshed management team. The firm is sorting out its previous debt problems and the future looks bright for the business and its shares.

Meanwhile, within the theme of drinks, both alcoholic and non-alcoholic, I’d focus on Diageo, Britvic and Nichols right now. And in healthcare, I reckon the long-term opportunity is as strong as ever for AstraZeneca,GlaxoSmithKline and Smith & Nephew.

Those are just a few shares I’d consider to be high-quality with reasonable valuations. Good luck in your search for others.

Kevin Godbold owns shares in PZ Cussons. The Motley Fool UK has recommended Britvic, Diageo, GlaxoSmithKline, Nichols, and PZ Cussons. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

A 9% dividend yield! 1 dirt-cheap FTSE 100 passive income gem to snap up today?

This FTSE stock offers huge passive income, looks deeply undervalued, and has strong forecast earnings growth -- making it too…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

What are the best growth shares to try and double your money?

Jon Smith points out several key characteristics of growth shares to differentiate the good from the bad, and highlights one…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

I asked ChatGPT for the best FTSE 100 stock for total returns in 2026, and guess what it said…

Are AI chatbots any better than humans at digging out the best value FTSE 100 stocks to consider buying? They…

Read more »

UK money in a Jar on a background
Investing Articles

How much should someone invest to target a £100 weekly second income?

Bringing in a second income can spell the difference between comfort or crisis when an emergency happens. Mark Hartley breaks…

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Is now the time to consider buying Vodafone shares?

Vodafone shares have been on a roll, transforming a £5,000 investment 12 months ago into £8,455 today. But is the…

Read more »

Female Tesco employee holding produce crate
Investing Articles

Is now the time to consider buying Tesco shares?

Tesco shares have been a stellar performer over the last 12 months, but can this momentum continue? Or is it…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Is this the perfect time to consider buying Legal & General shares?

Legal & General shares have one of the FTSE 100's biggest forecast dividend yields for 2026. Maybe we should think…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

These are the FTSE 100’s 5 biggest passive-income streams!

These five FTSE 100 firms are expected to pay out £30.5bn in cash dividends in 2026. I'm a huge fan…

Read more »