Why I reckon these could be some of the best UK shares to buy now

When it comes to hunting down the best UK shares to buy now, here are a few I’d consider to be high quality with reasonable valuations.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I heard on the radio Boris Johnson reckons a second wave of Covid-19 is beginning to bubble up abroad. So, with all the uncertainty in the air, what are the best UK shares to buy now?

Firstly, I don’t think the possibility of a second dip in the stock market in 2020 is anything to fear. It may happen, but if it does I’d view it as an opportunity to buy cheaper shares. It’s a bit like going shopping when the sales are on. It makes sense to load up with washing machines, clothes, fast-food and everything else when they are cheaper than usual. And it makes sense to buy cheaper shares too.

Hunting for the best UK shares to buy now

But shares usually fall when underlying business operations suffer a setback. Or when the stock market thinks trouble is brewing ahead. And that can be off-putting. We usually must go against the grain of our emotions when it comes to buying cheap shares. The threat of another wave of coronavirus, for example, makes me feel like selling shares. But investing during uncertain times can often lead to the most lucrative purchases.

That’s one of the basics of Warren Buffett’s strategy. He’s known for loading up with stocks when others are cautious about the stock market. Why? Because he can often buy shares in good-quality underlying businesses when they are selling cheaply. The second part of the strategy is to hold on to those shares for a long time. Over years, operations can recover, valuations can inflate, and share prices can rise. It’s made billions for him.

So I’d buy shares right now. And if the stock market falls again, I’d buy more shares. But I’d emphasise the quality of the underlying business rather than the cheapest price. Indeed, if you look in the dustbin of the very cheapest shares on the market, you’ll probably find a lot of rubbish.

Shares I’d pick right now

Right now, I like the look of several shares with defensive, cash-generating operations. Those companies have businesses that tend to be less affected by the ups and downs of the general economy. For example, FTSE 250 fast-moving consumer goods operator PZ Cussons looks like a decent recovery play. It’s under the control of a new, experienced chief executive who looks set to reverse the firm’s recent poor performance.

And Premier Foods is experiencing a brand renaissance and higher earnings under a refreshed management team. The firm is sorting out its previous debt problems and the future looks bright for the business and its shares.

Meanwhile, within the theme of drinks, both alcoholic and non-alcoholic, I’d focus on Diageo, Britvic and Nichols right now. And in healthcare, I reckon the long-term opportunity is as strong as ever for AstraZeneca,GlaxoSmithKline and Smith & Nephew.

Those are just a few shares I’d consider to be high-quality with reasonable valuations. Good luck in your search for others.

Kevin Godbold owns shares in PZ Cussons. The Motley Fool UK has recommended Britvic, Diageo, GlaxoSmithKline, Nichols, and PZ Cussons. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »

Investing Articles

How much do you need to invest each month into FTSE 100 shares to aim for a million?

Simply by putting a few hundred pounds a month into FTSE 100 shares, how might someone aim to become a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£10,000 invested in BAE shares at the beginning of 2026 is now worth…

Paul Summers tips his hat to those who invested in BAE Systems shares when markets opened back up in January.…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What size ISA do you need for £250-a-week retirement income?

Harvey Jones outlines the advantages of investing in a Stocks and Shares ISA rather than leaving money in cash, and…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

£5,000 invested in Legal & General shares 5 years ago is now worth…

Harvey Jones crunches the numbers to show how much an investor would have earned from Legal & General shares lately,…

Read more »

Investing Articles

Just check out the latest bumper forecasts for Lloyds, NatWest and Barclays shares

Harvey Jones says Barclays shares have had a terrific year and there could be more action to come. So what's…

Read more »