2 FTSE shares: I’d buy one right now and avoid the other

With economies turning down, there’s one clear winner for me in this choice between FTSE shares. I’d buy the stock today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A year ago, I wrote of FTSE SmallCap structural steel company Severfield (LSE: SFR): “The steel business is highly cyclical and a plunge in earnings, dividends and the share price is normal every so often for this type of company.”

Since then, the coronavirus crisis has happened. I didn’t see it coming, of course, but my earlier comments were general in nature. And reading through today’s full-year report from the company, it’s clear the directors are cautious about the recession ahead.

Why I’m conflicted about this FTSE share

Recessions come and go for different reasons, and the pandemic has accelerated this one. What doesn’t change is how vulnerable out-and-out cyclical firms such as Severfield are to the effects of a general economic downturn.

In fairness, I feel a bit conflicted over this stock. The share price has been recovering well since bottoming in mid-March. And I know the best time to buy a cyclical share is when it has plunged after a long period of robust trading. Indeed, that’s exactly what Severfield has just enjoyed.

For example, today’s figures for the trading year to 31 March show an uplift of just over 19% in revenue year-on-year. And underlying earnings per share rose by almost 15%. And I’m also bullish about the infrastructure sector because I think governments everywhere will try to spend us out of economic trouble. Severfield could be well placed to benefit.

But the directors are expecting a “potentially challenging market ahead,” and they’ve cancelled the full-year dividend. I think that one action speaks volumes about their view of the outlook. So, today’s buoyancy in the share price could be misplaced. And the almost 25% bounce-back the shares have made from the March lows could prove to be overly optimistic. On balance, I’m avoiding the stock.

But here’s my clear winner

Instead, I’d turn to a company operating in a defensive sector. In May, FTSE 250 soft drinks supplier Britvic (LSE: BVIC) issued a decent set of half-year results for the period to 31 March. Revenue and earnings were both up a little compared to the previous year.

However, the directors decided to defer the decision about paying an interim dividend until later in the year because of the crisis. Nevertheless, the company has a long and impressive record when it comes to progressing the shareholder dividend. And once there is more visibility about how Covid-19 is affecting the business, the directors will revisit the issue of a dividend.

Meanwhile, the share price has been recovering well from its March lows. And I can see good reasons for that. Unlike Severfield, Britvic’s business tends to remain stable during periods of economic weakness.

Indeed, people enjoy their branded soft drinks and tend to keep buying them even as orders for Severfield’s structural steel products may dry up in a downturn. And Britvic’s brands such as Robinsons, Drench, Fruit Shoot, R Whites and Purdey’s will likely keep moving through supermarket shelves and other outlets during this recession.

That’s why I’d rather take my investment chances with Britvic than with Severfield right now. 

Kevin Godbold has no position in any share mentioned. The Motley Fool UK owns shares of and has recommended Britvic. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

3 things to do right now as the annual ISA deadline looms!

With the ISA contribution deadline less than three weeks away, our writer runs through a trio of things he has…

Read more »

piggy bank, searching with binoculars
Growth Shares

It could be a once-in-a-decade opportunity to buy this cheap FTSE 250 stock

Jon Smith points out a FTSE 250 stock he's weighing up as to whether it could be a rare opportunity…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

At over 10%, I couldn’t resist this FTSE 250 share’s yield!

Christopher Ruane explains why he has bought into a 10%+ yielding FTSE 250 income share that the market has lately…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Jim Cramer is bullish on NIO stock at $5! Should I buy it for my ISA?

NIO stock is trading 26% lower than a few months ago, despite just posting a historic quarter. It it time…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you really need in an ISA to earn a £20,000 passive income

Looking for ways to earn reliable passive income in an ISA? Our writer explores the path to five-figure earnings.

Read more »

Front view of aircraft in flight.
Investing Articles

The Rolls-Royce share price has now fallen 15%. Time to consider buying?

The Rolls-Royce share price is experiencing some turbulence at the moment. Is this a buying opportunity or will there be…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Should I buy Nasdaq stock Micron for my ISA after blowout Q2 earnings?

Nasdaq tech stock Micron is generating incredible revenue growth at the moment amid the AI boom. Yet it still looks…

Read more »

Hand flipping wooden cubes for change wording" Panic" to " Calm".
Investing Articles

Is it time to dump my shares ahead of an almighty stock market crash? Nah!

How should we cope with growing fears of a stock market crash? 'Keep Calm and Carry On' worked in 1939,…

Read more »