Here’s why I’d buy a selection of cheap FTSE 100 shares in the stock market crash

I think the stock market crash presents an ideal opportunity to buy FTSE 100 shares trading on cheap valuations. Here’s why.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The outbreak of Covid-19 has rattled stock markets around the world. The UK’s FTSE 100 index is down by over 20% since the start of 2020. As a result, many top UK shares are trading below their average historic valuations. As such, now may be an ideal time for investors to grab a selection of cheap FTSE 100 shares and hold them for the long term.

An opportunity to buy FTSE 100 shares

A word of caution though, share prices may still have further to fall. On top of this, a steady flow of economic data is painting a rather ominous picture for the global economy.

In fact, last week the Bank of England forecast a 30% drop in output in the first half of 2020. That would result in the UK economy entering its deepest recession in 300 years!

Analysts diverge over the degree to which they believe output and GDP will fall, but they all agree that the damage will be substantial, albeit short-lived. What’s more, it’s worth noting that the Office for Budget Responsibility predicts a quick bounce-back in the economy as a whole, presuming a three-month lockdown.

With that in mind, as long as lockdown restrictions are lifted in the near future, the economic damage looks to be sharp but short-lived. In my view, this scenario offers an opportunity to buy cheap FTSE 100 shares ahead of a stock market recovery.

Active vs passive

You may be thinking that the improving economic outlook presents an ideal opportunity to invest in the entire FTSE 100 index. For example, through a tracker fund. That may be true, but personally, I’m favouring individual shares over index funds at the moment.

There are a few reasons for this. Firstly, I believe that through carefully selecting a diversified basket of individual UK shares, you greatly boost your chances of outperforming the index over the long term, receiving attractive returns for doing so.

Secondly, in a worse-case scenario, if the recession turns out to be deep and prolonged, buying individual shares (that have the potential to perform well in times of economic downturn) minimises losses over buying an index fund. Think about it, a FTSE 100 tracker fund will closely mirror the performance of the economy. So, when the economy performs poorly, the entire index will suffer too.

In it for the long run

Finally, I see it as important to stress that if you’re buying cheap FTSE 100 shares today, you must be prepared to be in it for the long run. That way, you’ll ride out the highs and lows of the stock market, avoiding the temptation to time your investments.

Moreover, many cheap FTSE 100 shares boast attractive dividend yields. With that in mind, you’ll have ample time to reinvest those dividends and allow your returns to compound over time.

If you’re struggling for inspiration, I particularly like the look of GlaxoSmithKline, Vodafone, Taylor Wimpey and Aviva at the moment. I believe these companies have good earnings growth potential and I like their solid market positions.

Ultimately, as a result of the stock market crash, I think it’s an ideal time to buy a selection of cheap FTSE 100 shares with bright prospects and strong balance sheets to build wealth over the long term.

Matthew Dumigan has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Yellow number one sitting on blue background
Investing Articles

I asked ChatGPT to pick 1 growth stock to put 100% of my money into, and it chose…

Betting everything on a single growth stock carries massive danger, but in this thought experiment, ChatGPT endorsed a FTSE 250…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

How little is £1,000 invested in Diageo shares at the start of 2025 worth now?

Paul Summers takes a closer look at just how bad 2025 has been for holders of Diageo's shares. Will things…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

After a terrible 2025, can the Aston Martin share price bounce back?

The Aston Martin share price has shed 41% of its value in 2025. Could the coming year offer any glimmer…

Read more »

Close-up of British bank notes
Investing Articles

How much do you need in an ISA to target £3,000 per month in passive income?

Ever thought of using an ISA to try and build monthly passive income streams in four figures? Christopher Ruane explains…

Read more »

piggy bank, searching with binoculars
Investing Articles

Want to aim for a million with a spare £500 per month? Here’s how!

Have you ever wondered whether it is possible for a stock market novice to aim for a million? Our writer…

Read more »

Investing Articles

Want to start buying shares next week with £200 or £300? Here’s how!

Ever thought of becoming a stock market investor? Christopher Ruane explains how someone could start buying shares even on a…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

2 ideas for a SIPP or ISA in 2026

Looking for stocks for an ISA or SIPP portfolio? Our writer thinks a FTSE 100 defence giant and fallen pharma…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Could buying this stock at $13 be like investing in Tesla in 2011?

Tesla stock went on to make early investors a literal fortune. Our writer sees some interesting similarities with this eVTOL…

Read more »