Why I think this FTSE 100 champion is a bargain in a market crash

This Fool likes the look of this international packaging giant in this market crash.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In the market crash caused by Covid 19, not many industries and companies have proved to be crash-proof. 

DS Smith (LSE:SMDS) however does fall into my bracket of crash-proof. I feel it could emerge unscathed longer term from the effects of this current crisis. 

A leading provider in packaging solutions for consumer goods companies, the London-based firm operates across nearly 40 countries. With over 30,000 employees, it is truly a packaging powerhouse. Its presence and rise in Europe and the US make it a stock to watch, as does its appetite for acquisitions. 

With the coronavirus lockdown in full force in the UK, there has been unprecedented demand for groceries and online shopping. DS Smith has greatly benefited from this as its core activity is in food and e-commerce packaging.

Performance and Covid 19

When the market collapse started, DS Smith saw a share price drop from near 370p, down to 250p at the beginning of April. At the time of writing, the share price has climbed back close to the 300p mark. Still, the opportunity to pick up a Footsie champion at a bargain price is strong right now, I feel. 

DS Smith plays a crucial role in the supply of goods like food and household items. This provides it with a strong position, especially in times of economic and political stress such as now. This is one of my primary reasons for placing it in the crash-proof category.

A trading update provided at the beginning of this month pointed towards its resilience and the limited impact of Covid-19. It also said demand for its corrugated box solutions had increased during the first six months of its current fiscal year. 

Covering off geographical regions in its update, Southern Europe was identified as seeing some issues. This was to be anticipated with the pandemic hitting Italy and Spain hard. North American trading was described as “robust.”

It also decided to axe the interim dividend payment. This was a necessary step in my eyes, based on current circumstances. Do not mistake the dividend cancellation for a weaker balance sheet as the company has over £1bn worth of undrawn loan facilities.

What I would do now

With the recent panic-buying, supermarkets have been reporting strong trading. If you couple this with a rise in demand for online items, it is clear that DS Smith can thrive during this current crisis. E-commerce is a division in which it has invested increasingly and that is now bearing fruit. 

A healthy price-to-earnings ratio of close to 13 represents no risk and a healthy valuation of this stock. Bear in mind, profit has been increasing year-on-year for the previous five years too. Coupled with an eventual resumption of dividend payments at similar levels to the past, it would offer a dividend yield of over 5%. What’s not to like?

Overall I feel its long-term outlook, market position and the fact the current market is assisting its positive performance are all reasons to invest. In a bear market, safe investments are more important than ever. In my opinion this is one of those. 

Jabran Khan has no position in any shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

£5,000 invested in Nvidia stock 6 months ago is now worth…

Nvidia stock's taking a breather at the moment. But it could be getting ready for its next move higher, says…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

I hold Lloyds. Is it madness to buy Barclays shares too?

Harvey Jones is keen to buy Barclays shares but wonders whether he's simply doubling down, given that he already holds…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

It’s time we all took a long, cold look at the Lloyds share price

The Lloyds share price has been good to Harvey Jones, making him a huge fan of the FTSE 100 bank.…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett didn’t retire early. But could his investing wisdom help you do so?

Warren Buffett's wisdom from decades of stock market investing is actionable even for a modest investor who simply aims to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 compelling investment ideas for a Stocks and Shares ISA in 2026

Edward Sheldon discusses some ideas to consider for a Stocks and Shares ISA and highlights a UK stock that could…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

Is this the best time to buy shares in a long time?

Earlier this week, Bill Ackman stated on X that this is the best time to buy shares in a long…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£1,000 buys 35 shares in an incredibly reliable FTSE 100 dividend stock

Despite falling 72% from their highs, shares in this FTSE 100 company have been an incredibly reliable source of dividend…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

This is what Warren Buffett has to say about passive income — and I’m listening!

While searching for new ways to earn passive income, our writer takes to heart sage advice from the Oracle of…

Read more »