Why I’d buy shares in this FTSE 250 recovery play with a big dividend

Here’s why I reckon emerging faster growth from online and international activities could turn this stock around.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 250 betting and gaming company William Hill (LSE: WMH) delivered full-year results this morning. And chief executive Ulrik Bengtsson said in the report the firm’s operating performance came in ahead of the directors’ expectations.

Around 75% of the company’s business is in the UK, with revenue during the year roughly equally split between online and retail. But the big story is the company’s ambitions to expand abroad. And results from the US are pleasing. Today’s figures reveal to us that just over 7% of revenue came from across the pond, but US revenues surged by more than 30% compared to last year.

A year of transition

Bengtsson reckons 2019 was “a year of transition” because of the acquisition of Mr Green (MRG) and the “strong” growth of the US business. The acquisition of MRG completed in January 2019. The firm is a “fast-growing, innovative” iGaming enterprise with operations in 13 markets such as Denmark, Italy, Latvia, Malta, the UK, Ireland and Sweden.

The directors expect MRG to strengthen William Hill’s online business and help the firm to expand its European coverage. And I reckon we could be seeing the emergence of renewed growth within the business driven by the strengthening of the online offering. I’m encouraged by the company’s progress with international expansion. After all, around 25% of the firm’s business is derived from abroad now.

Bengtsson explained that the regulatory environment had been challenging during the year, but he’s optimistic about the future. The industry is evolving, he reckons, and that situation “brings great opportunities.”

Rebasing the business

And that’s good to hear because the figures in today’s report are dire. Revenue slipped back by 2% compared to the prior year, adjusted earnings per share plunged by 48% and the directors’ slashed the dividend by 33%. It seems that regulatory changes have been taking their toll. Profits suffered badly, for example, because of “the implementation of the £2 stake limit.” 

William Hill had a “decisive” response to the new £2 stake limit by closing 713 shops. That led to an exceptional charge and adjustments of just over £134m, mainly because of redundancies and the closure of those shops. Indeed, the company posted a statutory loss before tax of almost £38m. And sadly, net debt rose to £536m, which compares to net cash from operating activities in the period of £183m – to me, that debt pile is uncomfortable.

However, the share price is around 50% lower than it was two years ago, so the market has already adjusted for the new financial reality. And now that William Hill has rebased its business, I reckon there’s a decent chance that operations could grow from here as the firm pursues its international and online expansion strategy.

With the share price close to 174p, the forward-looking earnings multiple for 2020 sits at 14 and the anticipated yield from the rebased dividend is a tempting 4.6%. I reckon the firm could make a decent recovery play if it can keep on top of its debt load and start reducing borrowings going forward.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

Is NIO stock the next Tesla?

The NIO share price is up by more than 100% in the past year. Might this Chinese EV firm be…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is this the beginning of a stock market recovery?

Dr James Fox explores whether a stock market recovery is truly on the cards after the US struck a deal…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Up just 1%: what’s going on with Tesco shares now?

Dr James Fox takes a closer look at Tesco shares after the stock rose less than the rest of the…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much do I need in a Stocks and Shares ISA to reach a £2,027 monthly passive income?

The new financial year is under way and that means new allowances for the Stocks and Shares ISA! How much…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Why is everyone suddenly buying this dirt-cheap growth stock?

This beaten-down UK growth stock has suddenly become the centre of attention as investors target its recovery potential. The Iran…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Why is everyone buying Rolls-Royce shares?

Rolls-Royce shares jumped 10% today, even giving mining stocks a run for their money as the FTSE 100 index suddenly…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Up 8%: what’s going on with Lloyds shares today?

Dr James Fox takes a closer look at one of the stock market's biggest gainers on Wednesday 8 April after…

Read more »

piggy bank, searching with binoculars
Investing Articles

Fresnillo share price rebounds as a FTSE 100 top mover after a 30% sell-off — what’s next?

The Fresnillo share price has surged today — Andrew Mackie asks whether this FTSE 100 mover is signalling a turning…

Read more »