ISA investors! Should you buy or sell this 5.4% FTSE 100 dividend yield before February?

Royston Wild looks at a FTSE 100 dividend share and considers whether it’s worth a punt at current prices.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There’s a galaxy of great dividend shares I think you should buy before the beginning of February. Some of these look particularly irresistible at current prices. I wouldn’t consider splashing the cash on Centrica (LSE: CNA) shares any time soon, though. Full-year results are scheduled for February 13 and I fear that a shocking set of trading numbers could be in the offing.

I’ve often talked about the rate at which British Gas is haemorrhaging customers. It’s something that the energy giant has failed to get a grip on as tough economic conditions have encouraged more and more households to switch suppliers. Centrica’s customer base shed another 107,000 accounts in the four months to October, its most recent update in late autumn showed.

The energy supplier was able to find some crumbs of comfort in that most recent release. It said that the rate of energy supply net losses “was lower than in the first half of the year and significantly lower than in 2018, despite continued high levels of price competition and market switching.” But I’m not convinced that this marks a turning point for Centrica, and latest Energy UK data shows why.

According to the trade association, the number of energy switchers in the UK hit another fresh annual record in 2019. This came in at 6.4m and represented a 9% year on year rise. Worryingly for the established suppliers, though, switching activity seems to have accelerated again in the latter part of the year. In December some 519,343 customers changed provider, Energy UK said, up 12% on an annual basis.

Double trouble

It’s probably no surprise that City analysts are tipping a 38% dip in annual profits at Centrica for 2019. It might not shock you that they’re expecting a BIG reduction in the dividend, too. A 5p per share reward is expected for 2019. Rewards have recently come in at 12p.

Those with a glass-half-full approach to life might still be encouraged to invest, however. A rock-bottom forward P/E ratio of 10.1 times is complemented by a gigantic 5.4% dividend yield, after all. Broker consensus suggests that Centrica might finally be about to bounce back too, a 32% earnings rebound predicted for 2020.

Too much risk

Recent share price action suggests that a lot of optimists have been piling back in. Over the past six weeks Centrica’s share price has leapt 25%. Buying activity was helped by the Tory general election win that vanquished the possibility of nationalisation of utilities firms by a Labour government.

That said, I consider recent buying of Centrica shares to be a bit too bold. The business will likely have to engage in some hefty, profits-crushing reductions to stop its customers heading for the exits. And the ‘success’ of the price cap means that further regulatory action could be around the corner (the government estimates that households have shaved £1bn off their bills in 2019). I fully expect Centrica to endure another year of significant profits pressures in 2020.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Could this cheap FTSE 100 stock be the next Rolls-Royce?

Paul Summers casts his eye over a battered-but-high-quality FTSE 100 stock. Is this the next top-tier company to stage a…

Read more »

ISA Individual Savings Account
Investing Articles

Hesitant over a Stocks and Shares ISA? Here’s a way to deal with scary markets

Volatile stock markets are scaring potential investors away from getting started with their first Stocks and Shares ISA in 2026.

Read more »

This way, That way, The other way - pointing in different directions
Market Movers

Standard Life’s announced a £2bn deal but its share price is largely unchanged. Why?

James Beard considers why the Standard Life share price didn’t take off today (15 April) after the group announced it…

Read more »

Happy parents playing with little kids riding in box
Investing Articles

Up 12% in a month, Hollywood Bowl is a UK dividend stock on a roll

This 5%-yielding dividend stock was one of the top performers in the FTSE 250 index today. What sent it flying…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Young investors are taking the stock market on a rollercoaster ride. Here’s how retirees can buckle up

Mark Hartley reveals the volatile impact that younger investors are having on the stock market and how UK retirees can…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

£7,500 invested in Aviva shares 5 years ago is now worth…

A lump sum pumped into Aviva shares half a decade ago has grown a lot. Andrew Mackie looks at the…

Read more »

Young female hand showing five fingers.
Investing Articles

Could £20,000 invested in these 5 dividend shares produce £14,760 of passive income over the next 10 years?

James Beard considers the potential of dividend shares to deliver amazing levels of passive income. Here are five that have…

Read more »

Workers at Whiting refinery, US
Investing Articles

At 570p, is it too late to consider buying BP shares?

Since the end of February, when the conflict in the Middle East started, BP shares have soared nearly 20%. But…

Read more »